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Xyxx crosses Rs 131 crore in FY24
Xyxx crosses Rs 131 crore in FY24

Fashion Network

time22-05-2025

  • Business
  • Fashion Network

Xyxx crosses Rs 131 crore in FY24

Men's innerwear and loungewear label Xyxx crossed Rs 131 crore in revenue in the 2024 financial year, up from Rs 6 crore in the 2019 fiscal year. The Surat-based business sold 90 lakh underwear last year and is focusing on expanding its omni-channel operations. Founded in 2017, Xyxx has built a steady growth trajectory through product innovation, consumer feedback, and balanced distribution across online and offline channels, the brand's founder Yogesh Kabra told StartupPedia. 'We sold 90 lakh underwear last year," said Kabra. "It was damn tough, dude." Xyxx distinguishes itself in the inner wear market through functional benefits like odour control, moisture-wicking, and fabric quality, often using materials such as Tencel Modal that offer greater softness and breathability than conventional cotton. While many startups focused solely on digital channels, Xyxx has established a presence across major e-commerce platforms and over 10,000 multi-brand retail outlets in more than 70 cities. 'We focused on sustainable growth- getting the product in people's hands and improving based on their feedback,' said Kabra. In addition to innerwear, the brand has expanded into loungewear and athleisure, including joggers, T-shirts, and sweat-resistant vests. Xyxx now aims to position itself as a complete lifestyle brand for men across India. Looking ahead, the company also plans to scale marketing efforts to better communicate its functional advantages and connect more deeply with consumers across the country.

'Very flattering' White Stuff embroidered midi dress that 'doesn't crease' axed to £38 from £75
'Very flattering' White Stuff embroidered midi dress that 'doesn't crease' axed to £38 from £75

Daily Mirror

time25-04-2025

  • Entertainment
  • Daily Mirror

'Very flattering' White Stuff embroidered midi dress that 'doesn't crease' axed to £38 from £75

Hailed as 'ideal for summer', this embroidered midi dress from White Stuff is a sworn staple in many shoppers' wardrobes, for it's flattering fit and endless styling potential - and now it's on sale If you're looking for your next go-to look to carry you through the spring and summer months in style, without breaking the bank, look no further. This embroidered midi dress from White Stuff is a top pick for over 1600 customers who left it a glowing 5-star rating. Touted as the perfect piece to style up or down for any occasion, this midi dress is now available for £38, down from £75 in this White Stuff spring sale. Still available in all sizes, from 6 to 24, savvy shoppers should hurry to pick up this piece before this delectable discount disappears. Available in regular or petite measurements, the Rua dress features a timelessly chic and elegant style that makes it versatile. It can be worn to the office for work or dinner out. Boasting a twist on the classic Rua dress design, this ensemble comes complete with two hidden side pockets, making it a fashionable and practical choice. This dress offers a relaxed fit and a gathered waist for a flattering, figure-hugging look. It's created with an organic cotton and Tencel Modal blend that is doubly soft and comfortable to wear. With a retro-esque balloon long sleeve, the dress features a button-up front and sharp colour that makes it perfect for professional environments. The dress features a midi length and a flowy skirt that offers a swoosh of flair as you move and ensures breathability in warmer temperatures. One 5-star reviewer beams about this dress, writing: "Super colours, great petite fit. I have several of these dresses and they are all amazing. They can be dressed up or down drpending on the occasion." which doesn't crease and hangs well. Very flattering design." And a fourth notes: "Lovely casual dress that is very comfortable to wear. Good quality and an absolute bargain in the sale." This customer shares the same sentiments, raving: " Extremely comfortable style and lovely material a practical dress for all occasions." Head over to White Stuff now to pick up this versatile and classy number for £37 less than it's normal price, while this sale lasts. For similar styles, check out Roman's Black Petite Geometric Button Tiered Midi Dress for £48. Or, head over to Simply Be to peek at this Black Print Long Sleeve Button Through Shirt Dress for £26, down from £40.

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