Europe Precision Agriculture Industry Research 2024-2034 Featuring Startups - OneSoil, GeoPard Agriculture, QZ Solutions, xFarm, and Solorrow, & Market Leaders - CNH, BASF, Bayer, AGRIVI, Accenture
Numerous startups in Europe emerging with cutting-edge products to satisfy market demand for precision agriculture is a sign that farmers in Europe are progressively adopting precision agriculture technologies. GmbH are a few of the key startups active in the precision agriculture market in Europe. Due to growing market demand, these startups are raising funds to expand into Europe.
European Precision Agriculture Market
Dublin, May 12, 2025 (GLOBE NEWSWIRE) -- The "Europe Precision Agriculture Market: Focus on Application, Product, and Country - Analysis and Forecast, 2024-2034" report has been added to ResearchAndMarkets.com's offering.The Europe precision agriculture market is projected to reach $6.32 billion by 2034 from $3.36 billion in 2024, growing at a CAGR of 6.51% during the forecast period 2024-2034.
This report adds value to an organization by providing in-depth insights into the Europe precision agriculture market, enabling informed decision-making and strategic planning. It highlights emerging technologies, market trends, and competitive dynamics, helping organizations identify growth opportunities and align their offerings with industry needs.
The report's detailed segmentation and regional analysis support targeted market entry strategies, while its regulatory and sustainability insights ensure compliance and alignment with European goals. By leveraging this report, organizations can drive innovation, enhance operational efficiency, and gain a competitive edge in the evolving precision agriculture landscape.
Precision farming is growing in Europe as farmers use IoT sensors, AI-powered insights, and sophisticated data analytics to increase yields, optimise resource efficiency, and promote sustainable practices. Together with rising food demand, supportive EU policies - like the Common Agricultural Policy's digital farming projects and Green Deal targets - are also driving market expansion. Market OverviewThe precision agriculture market in Europe includes a wide range of digital tools and services that allow farmers to monitor field conditions, optimise inputs, and make data-backed decisions. Precision agriculture has gained popularity among small and medium-sized farms in Western and Eastern Europe, surpassing early adopters in large commercial operations due to the growing desire for sustainable methods and effective resource management.The Common Agricultural Policy's digital-farming initiatives and the Green Deal eco-schemes, which provide financial incentives for the use of new technologies and encourage the extension of broadband in rural areas, are two EU programs that are supporting this change. Meanwhile, farmers may now access cutting-edge technology and software without having to make significant capital expenditures thanks to equipment-as-a-service and leasing models that are reducing entry barriers. While automated equipment and remote management platforms alleviate labour shortages and optimise operations, real-time field mapping and variable-rate application techniques are also contributing to the reduction of greenhouse gas emissions, fertiliser runoff, and water use.However, uneven connectivity in remote regions and fragmented national regulations on data privacy and equipment certification pose challenges for seamless, pan-European implementation. Additionally, limited digital literacy among traditional growers and the high cost of comprehensive sensor networks restrict broader uptake. Looking ahead, investment in agritech training, interoperable data standards and edge-computing solutions will be central to driving market expansion, enabling Europe's agricultural sector to meet productivity, profitability and sustainability goals in tandem.
Analyst's Perspective on Precision Agriculture MarketPrecision agriculture technologies have seen rapid growth in adoption worldwide in recent years, with developed nations such as Canada, Australia, Europe, and the U.S leading the way due to their access to advanced resources and technology. In fact, large-scale farmers in the U.S. have adopted precision agriculture technologies at a rate of approximately 70%. However, developing countries have been slower to adopt these technologies due to reasons such as inadequate infrastructure, resources, and education. Nonetheless, some countries such as Brazil and Argentina have made notable strides in the adoption of precision agriculture technologies.
Europe Precision Agriculture Market Trends, Drivers and Challenges
TrendsThe precision agricultural industry in Europe is adopting the broad use of IoT-enabled sensors for ongoing nutrient and soil moisture monitoring, together with edge computing connection for in-the-moment decision-making. Predictive analytics for yield forecasting and pest/disease identification are being provided by AI and machine-learning technologies.
Farm management systems are incorporating drone and satellite-based imaging technology for variable-rate applications and field mapping. In the meantime, interoperable data-sharing platforms are promoting cooperation across agribusiness value chains, and equipment-as-a-service models are increasing access to sophisticated tractors, sprayers, and robotics without requiring a significant initial investment.DriversThe EU Green Deal's sustainability imperatives and national eco-schemes encourage resource-efficient measures that reduce carbon emissions, water use, and fertiliser waste. Automation and remote-management solutions are becoming more and more popular due to rising labour costs and persistent shortages of experienced farmworkers.
Consumers' need for high-quality, traceable fruit is pushing farms to use digital monitoring to make sure food safety regulations are being followed. The adoption of technology in both large commercial farms and smaller family businesses is being further supported by generous CAP digitalisation grants and rural broadband expansion.ChallengesSensor networks, data-management platforms, and autonomous machinery still have high upfront expenditures, which is a barrier, particularly for small and medium-sized farms. Reliable data transfer and real-time analytics are limited in remote rural locations due to connectivity problems.
For pan-European solution suppliers, fragmented legal frameworks across member states - pertaining to environmental schemes, equipment certification, and data privacy - create complexity. Furthermore, the adoption of advanced tools is slowed by traditional farmers' lack of agritech knowledge and low levels of digital literacy, highlighting the necessity for focused training and extension services.
Key Questions Answered in the Report
What is the expected Europe precision agriculture market size in terms of value during 2022-2027?
What is the expected future scenario and revenue generated by different solutions, including software and platform, hardware, and support services?
What is the expected future scenario and revenue to be generated by the technology segment, including guidance technology, sensing technology, variable rate application technology, and data analytics and intelligence?
What is the expected future scenario and revenue generated by different applications for precision agriculture solutions, including precision irrigation, field monitoring, spraying, fertilization, precision planting, and data management?
What is the competitive strength of the key players in the Europe precision agriculture market based on the analysis of their recent developments, product offerings, and regional presence?
Key Attributes:
Report Attribute
Details
No. of Pages
94
Forecast Period
2024 - 2034
Estimated Market Value (USD) in 2024
$3.36 Billion
Forecasted Market Value (USD) by 2034
$6.32 Billion
Compound Annual Growth Rate
6.5%
Regions Covered
Europe
Some of the prominent names in this market are:
Accenture
AGRIVI
Bayer AG
BASF
CNH Industrial N.V.
Market DynamicsTrends: Current and Future Impact Assessment
Rapid Integration of Data Analytics and Cloud Computing
Increasing Requirement for Crop Yield
Market Drivers
Rising Adoption of Precision Irrigation Technologies
Increasing Number of Pest Variant Drives Demand for Smart Monitoring Technologies
Market Restraints
Growing Concerns Over Data Security
Limited Network Connectivity
Market Opportunities
Partnerships with Agri-Tech Startups
Customization for Specialty Crops
Supply Chain Overview
Value Chain Analysis
Pricing Forecast
Research and Development Review
Patent Filing Trend (by Country and Company)
Regulatory Landscape
Regulations for the Precision Agriculture Market
Impact of Key Enabling Technologies on the Farming Ecosystem
Agriculture Drone and Robot Market
Market Segmentation:
Application
Field Monitoring
Crop Forecasting
Precision Planting
Precision Spraying
Precision Fertilization
Precision Irrigation
Farm Management
Others
Function
Farm Management
Field Management
Fleet Management
Farm Produce
Field Crops
Permanent Crops
Other Farm Produce
Technology
Guidance Technology
Sensing Technology
Variable Rate Application Technology
Data Analytics and Intelligence
Others
Product
Hardware
Automation and Control Systems
Sensing and Navigation Systems
Indoor Farming Equipment
Software
Farm Operations Management
Hardware Control Applications
Data And Predictive Analytics
Support Services
Region
Europe: Germany, France, U.K., Spain, Italy, Netherlands, Denmark, and Rest-of-Europe
Competitive Benchmarking & Company Profiles
Accenture
Overview
Top Products/Product Portfolio
Top Competitors
Target Customers
Key Personnel
Analyst View
Market Share, 2023
AGRIVI
Bayer AG
BASF
CNH Industrial N.V.
CLAAS KGaA mbH
For more information about this report visit https://www.researchandmarkets.com/r/30qxcb
About ResearchAndMarkets.comResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Attachment
European Precision Agriculture Market
CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Bloomberg
an hour ago
- Bloomberg
EU Lawmakers Propose Further Easing of ESG Rules Amid Backlash
European lawmakers are considering drastic cuts in the number of companies subject to new ESG reporting requirements, raising concerns the bloc is doing serious damage to its sustainability agenda. Jorgen Warborn, the member of parliament charged with ushering the changes through the legislature, proposed that only companies with more than 3,000 employees should be in scope of the EU's Corporate Sustainability Reporting Directive, according to documents shared by Warborn on LinkedIn. That compares with a current threshold of 250, and triples a proposal by the European Commission to raise it to 1,000.
Bloomberg
an hour ago
- Bloomberg
Stellantis' Elkann Calls for European Alliance For Small Cars
Stellantis NV Chairman John Elkann called on Europe's major carmaking countries to cooperate on new regulations that will help lower the cost of manufacturing small vehicles. Refined regulations could help the industry develop a new category of small, environmentally friendly and affordable car, similar to the Japanese Kei-Car, Elkann said Thursday at an AutomotiveNews event in Turin.
Fast Company
an hour ago
- Fast Company
How tariffs are forcing small businesses to sacrifice innovation
Toy robots that teach children to code. Sneakers made in America. Mold-resistant kitchen gadgets. The three items are among new products that have gotten stuck in the pipeline due to President Donald Trump's unpredictable trade policies, according to the brand founders behind the stalled items. They say that instead of fostering U.S. innovation, Trump's tariffs are stifling it with extra costs and unexpected work. At Learning Resources in Vernon Hills, Illinois, Made Plus in Annapolis, Maryland, and Dorai Home in Salt Lake City, research and development have taken a backseat to recalculating budgets, negotiating with vendors, and tracking shipments in the shifting tariff environment. 'If we don't have enough cash to cover just the restocks of the things that we know we need, do we want to take a risk on this new thing when we don't know how well it will sell yet?' Dorai Home founder Kelsey O'Callaghan said. O'Callaghan started the eco-friendly home goods company with a stone bath mat and now offers about 50 kitchen and bathroom accessories, which are made in China with a non-toxic material that dries quickly. New launches are critical to increasing sales and attracting customers, she said. As Trump increased the tariff on Chinese goods to 20% and as high as 145% before reducing the import tax rate to 30% for 90 days, Dorai Home postponed introducing new merchandise. O'Callaghan said she had to lay off the CEO as well as the head of product development, who helped the company jump on new trends. 'I haven't really put the time or the emphasis on (innovation) because I'm covering too many other people's roles,' she said. The company paused shipments from China in early April but resumed some on a staggered basis after the president's rate reduction. On Wednesday, Trump touted progress in U.S.-China trade talks. With details still sketchy and a deal not finalized, entrepreneurs interviewed by The Associated Press said they viewed the tariffs war as an ongoing threat. Tariffs and American innovation The potential stunting of innovation follows an economic slowdown during the coronavirus pandemic, when companies also had to put projects on hold. Some experts think the on-again-off again tariffs may have more enduring consequences because they rewire markets and upend business strategies. 'When executive attention shifts from innovation to regulatory compliance, the innovation pipeline suffers. Companies end up optimizing for the political landscape rather than technological advancement,' economists J. Bradford Jensen, a nonresident senior fellow at the Peterson Institute for International Economics, and Scott J. Wallsten, president of the Technology Policy Institute think tank, wrote in an April blog post. Trump has argued that curtailing foreign imports with tariffs would help revive the nation's diminished manufacturing base. Analysts and various trade groups have warned that fractured trade ties and supply chains may depress R&D activity of U.S. tech and health care companies that rely on international partnerships or foreign suppliers. Small companies, which often drive the innovations that create jobs and economic growth, already are under strain. With fewer people on staff and tighter budgets compared to large corporations, entrepreneurs say they are spending more time on cutting costs, suspending or arranging orders, and deciding how much of their tariff-related costs to charge customers. That means they're spending less time thinking of their next big ideas. Schylling Inc., a Massachusetts company that produces modern versions of Lava lamps, Sea-Monkeys, My Little Pony and other nostalgic toys, has its products made in China. As part of its strategy to account for tariffs, the company put a group of employees on temporary unpaid leave last month to reduce expenses. Marketing director Beth Muehlenkamp said she and other furloughed workers typically would have been planning products for the final months of 2026. But Schylling isn't focusing on designing new products given the unstable trade outlook. 'It's really hard to focus on innovation and creativity when you're consumed with this day-to-day of how we're just going to balance the books and deal with the changing rates,' Muehlenkamp said. An uneven product pipeline Even some companies that do their manufacturing in the U.S. are scaling back investments in new products. Made Plus, a Maryland company that makes athletic shoes at a small factory in the state capital, put a planned golf line on hold because two key components—a foam insole and the tread for the bottom of the shoe—currently are made in China, founder Alan Guyan said. The company customizes its shoes on demand and charges $145 to $200 a pair. The footwear is made from recycled plastic bottles with advanced knitting, 3D printing and computerized stitching techniques. It's looking into getting components from Vietnam instead of China. Embracing new technology is essential to restoring manufacturing capability in the U.S. and competing with Asia, Guyan said. But given ongoing trade frictions, he said he does not want to invest time or money evaluating the latest embroidery and knitting machines, which come from Germany, Italy, China and the U.S. 'We're just battening down the hatches a little bit and just hoping that there's enough influence in the community of footwear that it will somewhat change and get resolved and we can move forward,' he said of the tariff roller coaster. In contrast, many big companies are forging on. Google parent Alphabet confirmed late last month that it still planned to spend $75 billion on capital expenditures this year, with most of the money going toward artificial intelligence technology. What's next for R&D? Sonia Lapinsky, a managing director at consulting firm AlixPartners, has advised her clients to limit tariff discussions to a small group of executives and to keep their product creation cycles in motion. Businesses have an even greater imperative to come up with attention-grabbing innovations when consumers may be reluctant to open their wallets, she said. Yet smaller companies may struggle to wall off tariff discussions from the rest of the business. Learning Resources CEO Rick Woldenberg said that roughly 25% to 30% of the 350 employees at the educational toy company's headquarters, including product developers, are working at least part-time on tariff-related tasks. The company usually develops 250 different products a year and expects to get half that many off the drawing board for 2026, Woldenberg said. While exploring factories in countries besides China, he said, Learning Resources is delaying the next generation of its interactive robots that help children develop computer programming skills through games and other activities. The family-run business and Woldenberg's other toy business, hand2Mind, are locked in a legal battle with the Trump administration. The jointly owned companies filed a lawsuit accusing the president of exceeding his authority by invoking an emergency powers law to impose tariffs. A federal judge ruled in favor of the two companies last month, and the administration has appealed the decision. Woldenberg said he's ready to take the case to the U.S. Supreme Court. 'It's a win at the Supreme Court that we need,' he said. 'And so until then, there will be no certainty. Even then, if the government is bound and determined to keep us in an uncertain situation, they'll be able to do that.' —Anne D'Innocenzio, AP Retail Writer
