NZ First: So Sweet Introduces Game-Changing Laser Weeding Technology
This precision technology uses high-resolution cameras, artificial intelligence, and laser accuracy to detect and remove weeds without disturbing the soil or crops. It is already making a tangible difference across So Sweet's organic and conventional fields, with modelling suggesting the potential for up to an 80 percent reduction in herbicide use.
'We have been farming for five generations, but we've never believed in standing still,' says So Sweet Managing Director, Matthew Malcolm. 'For us, this is about scaling sustainability while protecting our soil, our crops, and our people. It's a proud moment to bring this technology to New Zealand.'
Matthew's son, Jesse – Field Manager at So Sweet – is leading the day-to-day use of the new equipment. For him, it's an exciting opportunity to merge modern agri-tech with the knowledge and care passed down through generations.
The laser weeder supports So Sweet's mission to grow with purpose. Whether organic or conventional, the company applies regenerative principles that prioritise soil health and sustainability, while also helping the team work more efficiently.
Why it matters:
'This is more than just a machine. It reflects how we want to farm in the future,' says Jesse. 'We've spent years searching for better ways to grow, and this is a step we're proud to take.'
At So Sweet, we're proud to lead the way and will continue exploring smart, sustainable solutions that help us grow with care – for our land, our crops, and our people.
About So Sweet
From the fertile soils of Southland, New Zealand, So Sweet has been growing the sweetest carrots, parsnips, and seasonal vegetables for more than five generations. The region's cool climate, long sunlight hours, and rich soils naturally enhance the flavour of every crop. So Sweet combines generational knowledge with regenerative, forward-thinking practices to deliver top-quality, fully traceable produce. The company's values centre on care – for the soil, for its team, and for its customers.
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