
The Feminine Pursuit of Swoleness
On diet culture's greatest-hits album, the 'before and after' is the lead single, an earworm that's hard to get out of your mind. Even when it's not being used explicitly to sell something (a meal regimen, a workout program), this diptych carries a promise that through the application of effort, you too can chisel yourself into a (supposedly) more appealing shape, which usually, but not always, means a smaller one.
Casey Johnston's new book, A Physical Education, tells a before-and-after story, too—one not of shrinkage but of growth, physical and otherwise. Johnston traces her journey from a life of joyless distance running, which she saw as 'taking out bigger and bigger cardio loans to buy myself more calories,' to the revelation of weight lifting. Her book incorporates memoir, science writing, and cultural critique, offering a technical breakdown of the effects of Johnston's time in the gym, as well as condemnations of diet culture's scams and hucksters. The book is not a how-to, but more of a why-to: Strength training, in Johnston's telling, reframes both body and mind. Before lifting, 'I knew all the contours of treating myself like a deceitful degenerate, against whom I must maintain constant vigilance,' she writes. After lifting, 'all of the parts of myself that had been fighting each other' had become 'united in the holy cause of getting strong as hell.'
Johnston has been evangelizing and explaining weight lifting online for years, first with her 'Ask a Swole Woman' online column and then with her independent newsletter, She's a Beast, along with a beginner's lifting-training guide, Liftoff: Couch to Barbell. Like any hobby, weight lifting generates plenty of online material, but much of it is aimed at an audience that already knows its way around a squat rack. Johnston stands out for her attunement to the needs and anxieties of true beginners—particularly those who are women, for whom pumping iron often requires a certain amount of unlearning.
Even after the rise of body positivity, women are still frequently confronted with unsolicited promotion for crash diets, told that 'nothing tastes as good as skinny feels,' and sold what Johnston calls 'busywork bullshit' exercises—'Target love handles with these 10 moves'; '20 minutes to tone your arms'; etc.—designed to spot-treat so-called problem areas. Social media has supercharged the delivery of these messages; though there are plenty of supportive communities online, for every body-positive influencer, there seems to be another pushing food restriction and punishing workouts. The TikTok trend of 'girl dinner ' suggests that eating nothing but a plate of cheese cubes and almonds is an adorably feminine quirk rather than a repackaged eating disorder.
Johnston writes that since the age of 12, she'd been worrying about her weight, having internalized the message that 'either I was small enough (and always getting smaller), or I was a disappointment.'
This is the message that fueled my workouts for the longest time, too—that the point of exercise was weight loss or, at the very least, staving off weight gain. Working out was a chore or—even worse—torturous penance for failing to become the impossible ever-shrinking woman. It wasn't supposed to feel good; it definitely wasn't fun. After berating myself to go to the gym in the first place, I would pedal away on the elliptical for 30 to 40 minutes until I tasted blood in the back of my throat (seems fine and normal), and then perform a grab bag of whatever calisthenics might plausibly target my core, hating every second of it. None of this changed the fact that I would get winded walking up a flight of stairs, or nearly buckle under the weight of my carry-on while hoisting it into an airplane's overhead bin.
Eventually, seeking a less resentful relationship with exercise and my body, I dove into martial arts for several years, then decided to give weight lifting a try. Johnston's writing was a guide for me; I loosely followed her Liftoff program when I was getting started, and have been a regular reader of her newsletter. It turned out that picking up something heavy for a few sets of five reps, sitting down half the workout, and then going home and eating a big sloppy burger did far more to make me feel comfortable in my body than gasping my way through endless burpees and rewarding myself with a salad ever did.
Johnston's assertion that lifting 'completely changed how I think and feel about the world and myself and everything' sounds like another of the fitness industry's wild overpromises. But I know what she means. I, too, have found that lifting can transform the way you relate to your body.
First and foremost, Johnston explains, it inverts what women are still too-often told about the goal of exercise. It builds up instead of whittling away; it favors function over aesthetics. Weight lifting makes you better at more than just lifting weights. Johnston writes about struggling with a 40-pound bag of cat litter before she began lifting; now she simply picks it up and carries it into her apartment. As I added weight to the barbell, I felt my muscles stabilize; the neck and back pain from my butt-sitting job faded; I stopped needing help with my overstuffed suitcases; and I even started walking differently—no longer flinging my skeleton around, but smoothly engaging actual muscles. When I do cardio, running is easier too.
Here's another thing: You gotta eat. It won't work if you don't. When Johnston crunched the numbers on how many calories her body would need to build muscle, she discovered that the 1,200-calorie diet she'd been living on for years was not going to cut it. For the lifting to do anything, she'd need to eat more. Like, a lot more. Protein, especially.
Going from a mindset of restriction to making sure that she was eating enough shifted how Johnston felt in her body. She had more energy; she was no longer constantly cold. She felt like 'a big, beautiful horse.' As for me, before lifting, I had never so viscerally felt the obvious truth that food is fuel, that what and how much I eat shapes what my body can do and how it feels.
Yet even these discoveries cannot always overcome the influence of diet culture. When Johnston starts to allow herself more calories, at first she fears 'the worst fate that could befall a woman who bravely ate more: gaining three, or even five, pounds.' The most heartbreaking scene in the book illustrates how difficult it can be to put your weapons down after a lifetime of treating your body like the enemy. Johnston tries to spread the good word of weight lifting to her mother, whom she describes as a perpetual dieter and a practiced commentator on any fluctuations in Johnston's weight. It doesn't go well. After they take a frustrating trip to the gym together, Johnston asks, 'What is it you're so afraid of?' Her mom replies that she doesn't want to become 'one of those fat old women' whom 'no one likes.'
'I can think of lots of fat old women that many people love,' Johnston tries.
'But they wouldn't love me.'
That's the well I think so many of us are still trying to climb out of: the belief that a woman's worth always lies in her desirability, that desirability takes only one shape, and that if she doesn't live up to the impossible standard, she should at least be working apologetically toward correcting that.
Even if you think you've made it out, the foot soldiers of diet culture are always looking to pull you back in. I've followed some lifting-related accounts on Instagram; the algorithm seems to have interpreted that as free rein to bombard me with reels of 'weight-loss journeys,' 'bodyweight exercises for hot girlies,' and the like. Every other celebrity seems to be on Ozempic now, and apparently, ' thin is in ' again. I admit I spiraled a little when I went up a size in all my clothes, even though I'd gotten bigger on purpose.
Rebecca Johns: A diet writer's regrets
Lifting culture, too, has its trapdoors back into disordered thinking. As Lauren Michele Jackson points out in her review of A Physical Education for The New Yorker, the idea that focusing on strength frees you from being preoccupied with looks is naive. Weight lifting can come with its own set of metrics and obsessions: Eating enough protein and hitting your macros can replace calorie restriction; instead of fixating on thinness, perhaps now you want a juicy ass or rippling biceps. The practice can be fraught in a different way for men, who are told that maximal swoleness is their optimal form. The same activity can be a key or a cage, depending on your point of view.
But weight lifting has stuck, for me and I think for Johnston, because it can also change the way one thinks about achievement. It serves as a pretty good metaphor for a balanced approach to striving that eschews both the Lean In –girlboss hustle and its ' I don't dream of labor ' anti-ambition backlash. Not running until your tank is empty and then running some more, but rather fueling yourself enough to push just a bit further than you have before. Letting the gains accumulate slowly, a little more weight at a time. And most important, learning that rest is part of the rhythm of progress. You punctuate your workouts with full days off. You do your reps, and then you just sit there for a couple of minutes. You work, and then you recover.
While I'm resting, I often eat sour candies out of a fanny pack. I saw some powerlifters on Instagram eating candy before tackling a big lift—the idea being that the quick-metabolizing sugary carbs give you a little boost of energy. I don't care if this is scientifically sound. (I'm serious, don't email me.) I'm more excited to work out when I know that it's also my candy time. The gym has morphed from a torture chamber to a place of challenge, effort, rest, and pleasure, all of which, it turns out, can coexist.
And failure is part of the mix, too. As Johnston writes, 'Building strength is about pressing steadily upward on one's current limits'; if you're doing it right, your attempts will sometimes exceed your ability. That's how you know you're challenging yourself enough.
Sometimes failure involves gassing out on an attempt to squat heavier than you have ever squatted, and sometimes it's more like slipping on the banana peel of an old, unhealthy thought pattern. Both will knock you on your ass for a bit. But that's part of it. 'Progress could be about going backward, letting go,' Johnston writes. 'Before and after' images are only snapshots. Outside the frame, the body, and the self, keep evolving.
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Business Insider
07-08-2025
- Business Insider
A couple pulled off their dream wedding with 125 guests for under $25,000. From Costco cake to thrifted decor, here's how they did it.
Madeline Sideras knew she didn't want a long engagement when Greg Johnston proposed in January 2023. Sideras, 31, is a model and content creator based in Los Angeles. She set her wedding date to Johnston, a 28-year-old tech recruiter, for July 13, 2023, just six months after he popped the question. Sideras had always wanted a summer wedding and didn't want to wait a year and a half to get married. "The engagement process can be very stressful, and I just wanted to do it as quickly as possible," she said. "Six months felt like enough time for me." The couple had their hearts set on a backyard wedding with a budget of $25,000. "I love the movie 'Father of the Bride,'" Sideras told Business Insider of her vision for her "casual and celebratory" wedding. "I think that's such a sweet movie, and I love that aesthetic. I just wanted a backyard wedding." Sideras and Johnston planned to invite between 125 and 150 people to the wedding, but they wanted to keep their budget at $25,000, to which Sideras' parents contributed. According to The Knot, the average cost of a wedding in California is over $39,000, but Sideras didn't want to go into debt paying for their event. Finding an affordable venue was step one for the couple. Although she wanted a backyard wedding, Sideras didn't have a backyard in Los Angeles for the event, as she lives in an apartment. She first searched Vrbo and Airbnb for homes she could rent for the weekend of the wedding, but she couldn't find a rental property that allowed for large events. Then, she stumbled upon the Bissell House in Pasadena after hours of searching online. The venue has since closed, but it had the spacious backyard Sideras was looking for, as well as a beautiful interior. "As soon as we got there, I could tell, 'This is it,'" Sideras said. "The Bissell House had so many antiques and beautiful furniture, and the wallpaper and everything inside. It was like the perfect grandma shabby chic house." Sideras rented the house for $10,000 for three days and two nights, using it as lodging for her and Johnston's families over the weekend. The couple also hosted their rehearsal dinner at the Bissell House, so they didn't have to pay for an additional venue. Sideras wanted the decor to feel effortless. As she focused on the backyard wedding aesthetic, Sideras hopped on Pinterest to make a vision board for her wedding. "I knew I wanted long tables with dinner party vibes. That was one of the first photos I pinned," she said. "And then I saw mismatched plates and linens. I love anything in life that can be mismatched." She decided she wanted mismatched dishware, linens, and vases, but she quickly discovered that renting from an event company would be out of her budget when the first vendor she contacted told her it would cost $5,000 for dishware alone. Sideras decided to thrift mismatching dishware for the wedding instead of renting it. Sideras, her mom, and her aunt all love thrifting. They frequently text each other photos of their bargain finds. When she realized thrifted dishware would be the most economical choice for her wedding, Sideras recruited the pair to help. They scoured thrift stores and buy nothing groups, using a mood board Sideras made as guidance for what to find. They ended up sourcing around 130 dinner, dessert plates, and wine glasses, sticking to a maximum budget of $1 per item. "It was so fun for my mom, my aunt, and me to constantly be texting each other like, 'I just got these five plates' or 'just got this set of 10 plates from my buy nothing group,'" Sideras said. Sideras' mom brought many of the plates from her home in Indiana to the wedding, and the others lived at the bride's apartment until the event. Sideras found cloth napkins on a secondhand website. For her napkins, Sideras turned to Maxsold, which allows users to bid for items online that they can go pick up in person. She bought pink cloth napkins through the site and found some additional napkins at thrift stores. At the wedding, they were arranged to look like flowers atop mismatched gingham tablecloths, which Sedaris bought from a wholesale site. Thrift shopping saved Sideras thousands on place settings. "We spent under $500 for every single place setting that we got," she said. "I ended up keeping 12 plates or so, and I sold some or gave some away." She also saved money by arranging her own flowers. "I feel like everyone knows flowers are an insane cost for weddings," Sideras said. "I would have loved to spend thousands of dollars on florals because they're beautiful, but unfortunately, it was just not in the budget." Sideras said one of her bridesmaids, who was also getting married in 2023, used the Los Angeles Flower Market for her wedding flowers, which inspired Sideras to do the same. "We just went the day before, and I didn't really have a vision, to be honest," she said. "Since it was a backyard wedding, I felt like it didn't need to be fancy white roses or anything like that." She got advice from her friends on how many flowers she would need to make floral arrangements for the tables and her bridesmaids' bouquets, as well as guidance on which flowers would best withstand the July heat. She spent around $400. "Three or four of us went to the flower market to pick them up, and then we brought them back to the apartment and arranged them all," she said. "It probably took an afternoon." She paid someone to arrange her own bouquet, though. Kelly Jean Ross arranged Sideras' $250 bouquet, which featured an array of pink and white flowers. "I paid someone to make my own bouquet because I knew that would be in a majority of the photos, and she did amazing," Sideras said. "I was so happy that I spent money on that." She also rented tables and chairs from Facebook Marketplace instead of an event company. "Table and chair rentals — that's another insanely expensive cost," Sideras said, telling Business Insider that she was quoted a minimum of $5,000 for table and chair rentals from an event company in town. "I ended up going on Facebook Marketplace," she said. Sideras rented folding tables and wooden chairs from two small businesses she found on the site. It cost a few dollars per table and $1 per chair, so they didn't add much to the budget. They got their dance floor from Facebook Marketplace as well. Sideras found a black-and-white checked dance floor on Facebook Marketplace for the event. She and Johnston didn't invest in a formal DJ, either. "My husband has a few friends who work in the music industry, so he just had one friend who was manning the speakers," she said. They also used an app that seamlessly transitions from song to song for the dancing portion of the evening. "It was awesome, and we were able to play Justin Bieber and all the songs that DJs never play," she said. They also borrowed some decor from friends of friends. From helping her source decor to setting up the wedding on the day of the event, Sideras' community was integral in making the wedding come together without breaking the bank. For instance, Sideras' friend Ashlyn Rudy served as her wedding coordinator. During the rehearsal dinner, Rudy noticed the reception area getting dark as the night went on, and she immediately sprang into action. "She had a friend who was a lighting person, so she's like, 'I'm going to get some lights,'" Sideras said. By the wedding day, they had plenty of string lights to keep the reception space bright, and Sideras didn't have to do any extra work. Sideras and Johnston also saved money by forgoing things, like ceremony decor. The couple didn't add flowers or an archway to the ceremony space, and they reused the same chairs they used for dinner for guests. They also didn't have much signage for the wedding. They just had a welcome sign made by a friend at the front entrance. Stationery costs can add up, and keeping it as simple as possible helped the couple save money. A thrifted wedding dress helped Sideras cut costs, too. Sideras wanted different wedding dresses for her ceremony and reception, setting a budget of $1,000 for both. She pictured herself in a vintage gown with puff sleeves and a tea-length skirt for the ceremony. "My mom and I went to so many places, and no one really had one," she said. Eventually, she contacted a now-closed vintage store called The Gorky, asking if they had anything like what she was imagining. By chance, the store had a $400 dress in the back of its stockroom that fit the bill. "A staffer sent me a photo, and I was like, 'Oh my gosh, I think this is it,'" Sedaris said. "It didn't have puff sleeves yet, but it had sleeves that could become puff sleeves." She went with her mom to the store to try it on, and the gown fit perfectly. It was meant to be. A poofy veil completed the look. The Gorky recommended a seamstress to Sideras, who created the puffy sleeves of her dreams. Sideras was also a fan of a voluminous veil she had seen photos of, but she didn't want to spend $600 on the accessory. She asked her tailor if she could make a similar veil, and she was able to for just $100. Sideras got her second dress from Anthropologie, allowing her to stick to her budget. Skipping a traditional caterer helped the couple save money. Catering is often the most expensive aspect of a wedding, as feeding over 100 people a three-course meal can be costly. Sideras and Johnston found a workaround, having pizza from La Pizzeria Co. at the nuptials instead of a more formal meal. "It was between tacos and pizza because we love both of those," Sideras said. "I just emailed a whole bunch of different pizza places that did catering, and I went with the cheapest one." "They were amazing, and it was just a flat fee for the amount of people," she said of La Pizzeria Co. "There was also salad and other little things included." They also just served wine and beer from coolers, so they didn't have to pay for a bartender. Not every wedding venue allows that, but it's a great way to save if you have the option. Sideras' sister-in-law made the couple a small wedding cake for photos. Wedding cakes can cost hundreds — if not thousands — of dollars, which was also out of budget for Sideras and Johnston. "I knew I wanted just a simple strawberry shortcake-style cake for us to cut into," Sideras said, adding that she didn't "want it to look overly professional." Her sister-in-law ended up making the cake for them. "I think she just made a box cake and decorated it cute, and that was perfect," she said. They turned to Costco for cake for the rest of their guests. Because she didn't want to pay for an expensive wedding cake, Sideras bought a few sheet cakes from Costco instead. Her aunt picked them up, decorated them with strawberries, and displayed pieces on some of the thrifted plates Sedaris bought. "That was really sweet, and no one even knew that it was Costco cake because it was already cut up," she said. "It turns out Costco cake is a hit." Sideras and Johnston's biggest "splurge" was their photographer. Sideras tapped photographer Bliss Katherine, whom she had previously worked with as a model. "I always just kind of knew that I wanted her to be our photographer," Sideras said. "I've worked with so many photographers, so that was really, really important to me." "The photos are insane, so that was the best use of our money," she added. Sideras said setting expectations with yourself about the wedding is key to sticking to a budget. "You have to pick one or two things that are important to you, and then the rest you just have to let go," she said. "I would have loved to have a live band, but that would have been very expensive." Likewise, she thinks it can be helpful to approach the wedding as just an event when searching for rentals, as some retailers can charge a premium for wedding items. "Don't be afraid to ask for discounts for things, too," she said. "What's the worst they're going to say? No?" She also recommends using the resources you have in your community, especially if you live in a pricier market like Los Angeles, and trying not to put too much pressure on the event. "I think I'm a pretty chill person, so I was never really that stressed," she said. Looking back, Sideras said her wedding day feels like "a dream." "It felt incredible," Sideras said of her wedding day. "We have so many people tell us to this day, 'Oh my gosh, that was my favorite wedding I've been to.'" "It was so calm and relaxed and just felt so us," she added. "It was so special, and I will love it forever."

Business Insider
06-08-2025
- Business Insider
The Disney World vs. Epic Universe battle is looking like a win-win — so far
Disney World just emerged from its first battle with Universal's Epic Universe seemingly unscathed. The park had a record early-summer quarter, Disney said in its latest earnings report on Wednesday. Disney revealed that revenue across its domestic experiences business, which includes its parks and cruises, rose 10% to $6.4 billion from late March to late June. Disney executives said in prepared remarks they were "encouraged by the continued resiliency" of their US parks, particularly Walt Disney World, "given increased competition in the Orlando market." Epic Universe opened in late May, two-thirds of the way through Disney's quarter. Universal's parent company, Comcast, said last week that its theme park revenue rose 18.9% to $2.3 billion in the quarter ending June 30. The best-ever showing for Disney World in the company's fiscal third quarter was driven by both an uptick in attendance and a surge in per-capita spending, the company said. Disney World's "traffic was solid, up a little bit, and per-caps were up very, very solidly," Disney financial chief Hugh Johnston said on CNBC on Wednesday. "Per-caps" refers to per-capita spending, or the amount of money a visitor spends at the park on average. Four employees at Disney's Florida parks have told BI in recent weeks that they hadn't seen a noticeable increase in crowds this summer. This, along with Johnston's comments, suggests per-capita spending is a big factor driving the strong performance. Disney's parks haven't been weighed down by rising geopolitical tensions, as Johnston said on the call that there was "nothing material going on" with international attendance at Disney's US parks. The Disney World vs Epic Universe battle looks like a win-win — so far Although it may surprise some that Disney World stayed strong as rival Epic Universe opened, the new theme park could actually aid the Magic Kingdom, as Business Insider previously reported. Two Disney-focused travel agents said their Disney bookings had risen at a double-digit rate this year, even though Epic Universe is also popular. "A rising tide raises all boats," Rob Stuart of the trip planning service Creating Magic Vacations told BI in July. "If they're not locals, if they're going to go to Epic Universe, they're probably going to go to one of the Disney parks as well." Travel agent Jennifer Novotny of Upon a Star Travel said Tuesday that many of her clients were splitting visits across Epic Universe and Disney World. She said her Disney bookings were up about 12% this year. However, Novotny wouldn't be surprised if Epic Universe makes a mark on Disney World during the quarter spanning July, August, and September, which Disney won't report results from until November. "People want to go see what's brand new; that's natural," Novotny said. If there is any impact, it hasn't dampened Disney's bookings so far. Johnston said on the earnings call that forward bookings this quarter were tracking up 6%.


Tom's Guide
06-08-2025
- Tom's Guide
Disney Plus plans to kill Hulu app — here's what you need to know
Disney is planning to phase out the standalone Hulu app by "fully integrating" Hulu into Disney Plus. Hulu content was already integrated into Disney Plus for Disney Bundle subscribers (and for Disney Plus and Hulu customers who signed up with the same email address) back in 2024. That move meant those viewers didn't need to swap services just to stream "The Bear" after "Andor," but Disney has today announced plans to combine the two streaming services into a new app (coming in 2026). "Today we are announcing a major step forward in strengthening our streaming offering by fully integrating Hulu into Disney Plus" said Iger and Johnston as part of Disney's quarterly earnings results announcement (as reported by Variety).. Whilst this announcement initially had me worried about a potential price hike, a Disney rep subsequently told Variety, "customers will still be able to buy a stand-alone Hulu subscription (as well as a stand-alone Disney Plus plan)." Talking about the decision in their prepared remarks, Iger and Johnston added: "This will create an impressive package of entertainment, pairing the highest-caliber brands and franchises, great general entertainment, family programming, news and industry-leading live sports content in a single app." The Disney execs go on to say that this combined offering will present subscribers "tremendous choice, convenience, quality, and enhanced personalization," whilst also offering growth potential via "expected higher engagement, lower churn, and advertising revenue potential." Get instant access to breaking news, the hottest reviews, great deals and helpful tips. At the time of writing, we do not have a more precise launch date for the planned app. However, the two execs said, "Work is already underway to continue enhancing our technology." Iger and Johnston also stated that Disney "will be implementing numerous improvements [...] including exciting new features and a more personalized homepage" to Disney Plus over the coming months.. Outside the U.S., Disney will repurpose the Hulu brand to replace the "Star" branding internationally starting this fall. Looking for streaming recommendations? Be sure to check out our round-ups of the best shows on Disney Plus and the best Hulu shows to make sure you're up to speed on all the latest must-watch series you can watch on both services. Follow Tom's Guide on Google News to get our up-to-date news, how-tos, and reviews in your feeds. Make sure to click the Follow button.