LA-based Styled by Collective launches in UK
The platform offers a limited membership, curated fashion experience with the service blending digital wardrobe management with exclusive shopping access and personal style concierge support.
It draws on Sullivan's tech background and 'keen eye for style… to bridge the gap between digital convenience and personalised service'.
The comprehensive service includes personal styling and wardrobe edit sessions; one-to-one consultations (virtually or in person); fully photographed and categorised digital wardrobe to track usage, plan outfits and stay organised while travelling and across the seasons; capsule wardrobe creation; lookbook curation and personal shopping; on-demand style concierge; and year-round support for travel, events and seasonal refreshes.
'We don't just create beautiful wardrobes — we offer structure, clarity, and convenience,' said Sullivan.
She added that her approach became especially relevant earlier this year, when she lost her home in the California wildfires. Thanks to her own digital wardrobe archive, she was able to efficiently file insurance claims — a real-world example of how wardrobe documentation can extend beyond fashion.
UK clients can now request access through a private application form at TheStyledByCollective.com. The company said a limited number of new clients will be accepted each season.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
an hour ago
- Fashion Network
ASOS names new chair, adds deputy chair role
ASOS announced some important boardroom changes on Thursday with the appointment of Natasja Laheij as chair with effect from its FY25 year-end results and the appointment of William Barker as deputy chair, effective immediately. The deputy chair post is a new one and is 'designed to support the chair and the management committee on strategy, culture and operational initiatives as required'. It comes as chair Jørgen Lindemann, who joined the ASOS board in November 2021 and has served as chair since August 2022, has decided to step down. Lindemann is also CEO of Viaplay Group and will leave 'following an orderly handover period' at the end of his current term. Laheij joined the ASOS board in April 2023 as an independent non-executive director and was appointed as senior independent director in February 2024. The company said she has 30 years of experience in international commercial and financial management across a range of sectors, including e-commerce and technology, in B2C and B2B environments through roles including CFO of Amazon Fashion Europe. Barker joined the board in September 2023 as a non-exec. He's founder and CEO of Camelot Capital Partners, a California-based investment company, and 'has experience founding, building, and turning around digitally-enabled businesses'. He focuses on 'building cultures and operations that scale long-term competitive advantage, whilst driving high-quality capital allocation'. He continues to waive his board fees in full for this appointment. CEO José Antonio Ramos Calamonte said: 'I would like to extend my deepest thanks to Jørgen, whose support has been invaluable to ASOS throughout his tenure on the board. I look forward to working closely with Natasja given her extensive governance experience, and with William given his knowledge of ASOS and operational expertise as we continue to execute our strategy.'
Fashion Network
an hour ago
- Fashion Network
ASOS names new chair, adds deputy chair role
ASOS announced some important boardroom changes on Thursday with the appointment of Natasja Laheij as chair with effect from its FY25 year-end results and the appointment of William Barker as deputy chair, effective immediately. The deputy chair post is a new one and is 'designed to support the chair and the management committee on strategy, culture and operational initiatives as required'. It comes as chair Jørgen Lindemann, who joined the ASOS board in November 2021 and has served as chair since August 2022, has decided to step down. Lindemann is also CEO of Viaplay Group and will leave 'following an orderly handover period' at the end of his current term. Laheij joined the ASOS board in April 2023 as an independent non-executive director and was appointed as senior independent director in February 2024. The company said she has 30 years of experience in international commercial and financial management across a range of sectors, including e-commerce and technology, in B2C and B2B environments through roles including CFO of Amazon Fashion Europe. Barker joined the board in September 2023 as a non-exec. He's founder and CEO of Camelot Capital Partners, a California-based investment company, and 'has experience founding, building, and turning around digitally-enabled businesses'. He focuses on 'building cultures and operations that scale long-term competitive advantage, whilst driving high-quality capital allocation'. He continues to waive his board fees in full for this appointment. CEO José Antonio Ramos Calamonte said: 'I would like to extend my deepest thanks to Jørgen, whose support has been invaluable to ASOS throughout his tenure on the board. I look forward to working closely with Natasja given her extensive governance experience, and with William given his knowledge of ASOS and operational expertise as we continue to execute our strategy.'
Fashion Network
an hour ago
- Fashion Network
ASOS names new chair, adds deputy chair role
ASOS announced some important boardroom changes on Thursday with the appointment of Natasja Laheij as chair with effect from its FY25 year-end results and the appointment of William Barker as deputy chair, effective immediately. The deputy chair post is a new one and is 'designed to support the chair and the management committee on strategy, culture and operational initiatives as required'. It comes as chair Jørgen Lindemann, who joined the ASOS board in November 2021 and has served as chair since August 2022, has decided to step down. Lindemann is also CEO of Viaplay Group and will leave 'following an orderly handover period' at the end of his current term. Laheij joined the ASOS board in April 2023 as an independent non-executive director and was appointed as senior independent director in February 2024. The company said she has 30 years of experience in international commercial and financial management across a range of sectors, including e-commerce and technology, in B2C and B2B environments through roles including CFO of Amazon Fashion Europe. Barker joined the board in September 2023 as a non-exec. He's founder and CEO of Camelot Capital Partners, a California-based investment company, and 'has experience founding, building, and turning around digitally-enabled businesses'. He focuses on 'building cultures and operations that scale long-term competitive advantage, whilst driving high-quality capital allocation'. He continues to waive his board fees in full for this appointment. CEO José Antonio Ramos Calamonte said: 'I would like to extend my deepest thanks to Jørgen, whose support has been invaluable to ASOS throughout his tenure on the board. I look forward to working closely with Natasja given her extensive governance experience, and with William given his knowledge of ASOS and operational expertise as we continue to execute our strategy.'
