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Real grief, fake images: How AI hijacked Air India crash coverage

Real grief, fake images: How AI hijacked Air India crash coverage

Nikkei Asia27-06-2025
Within hours of the crash of Air India Flight 171, there was a flood of fake, AI-generated content playing on the grief of families of those who died. (Nikkei montage/Source photos by Ken Kobayashi)
VIREN NAIDU
MUMBAI -- Rajasthan-based teacher Kuldeep Bhatt's grief over the loss of his cousin, Komi Vyas, in the Air India 171 crash in mid-June was interrupted in a uniquely modern way -- by an artificial intelligence-generated video depicting her cremation, overlaid with a sophisticated montage and grim music.
"We hadn't even identified Komi's body. However, the AI video, stitched together using the selfie Komi had sent us aboard the fateful flight, went viral," Bhatt told Nikkei Asia. Within days of the crash, manipulated visuals based on the selfie had hijacked the family's collective mourning and WhatsApp chats.
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