There's nothing more figure-flattering than a crinkle swimsuit – 13 styles I'm adding to my holiday wish list
We can't pinpoint the exact moment when the 'crinkled' swimsuit became the ultimate summer holiday staple, but we can certainly point out the brand that's led the hugely flattering swimwear trend, and that's celebrity-loved label Hunza G.
The London-founded brand has been around since the 80s, when it was known as Hunza, but its trademarked Original Crinkle fabrication first became recognisable in the 90s, when Julia Roberts wore that crimped blue-and-white cutout dress in Pretty Woman.
In 2015, the swimwear label relaunched as Hunza G by its current creative director, Georgiana Huddart, and the brand's one-size-fits-all swimsuits have since been popularised by It-girls such as Alexa Chung, Rosie Huntington-Whiteley, Hailey Bieber and Dua Lipa.
Pamela Swim - Hunza G
Hunza G's designs are simple – other than a couple of striped and metallic iterations, suits come in solid colourways with either a square, scoop, V, strapless or one-shoulder neckline. That's because the brand knows the real star of the show is its iconic Original Crinkle fabric.
Sometimes referred to as 'popcorn' fabric, it's figure-hugging while smoothing out every curve because it stretches to mould to your body. (As someone who owns one of their square neck numbers, I can confirm it's the most flattering swimsuit I've ever slipped on.)
While I think Hunza G's one-pieces are worth every penny, I have to admit the offering on the high street from brands like H&M, Free People and Bravissimo is strong this season. Ahead, you'll find my pick of the 13 best crinkle swimsuits to shop for SS25.
Padded-cup swimsuit - H&M
Crinkle High Leg Tummy Control Scoop Swimsuit -Self
£25 Shop
Miami Swimsuit - Bravissimo
£75 Shop
Scoop Neck Circle Trim - Friends Like These
£36 Shop
The Backless One Piece Swimsuit - Free People
£98 Shop
Vermillion Red Crinkle Scoop Swimsuit - Victoria's Secret
£49 Shop
Steel Blue Crinkle Scoop Trim Tummy Control Swimsuit -Next
£42 Shop
Turquoise Ring Strap Scoop Neck Crinkle Swimsuit - George at Asda
£16 Shop
Crinkle Swimsuit - Accessorize
£34 Shop
Cleonie Swim Sculpture Maillot Swimsuit - Cleonie Swim
£145
Shop
Black Crinkle Bead Detail Swimsuit- Florencia - 4th & Reckless
£35 Shop
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