CANADA DRY AND ROOTS LAUNCH ICONIC NEW COLLAB Français
Designed by Roots in partnership with Canada Dry, the two brands have come together with the goal of showcasing their rich Canadian heritage and celebrating moments of connection and relaxation that only a Canadian summer can bring. The outcome: a specially crafted capsule collection that's both refreshing, carefree and iconically Canadian.
"For over a century, Canada Dry has provided Canadians with moments of refreshment and been a staple of Canadian summers, so we're thrilled to be coming together with another iconic brand for this one-of-a-kind collaboration," says Ruben Beltran, Senior Brand Manager, Canada Dry. "From dock days to patio parties - Canadians can soak up all that summer has to offer in this incredible new collection alongside the crisp ginger flavour of Canada Dry."
"Roots and Canada Dry are two iconic brands woven into the fabric of Canadian life," says Leslie Golts, Chief Marketing Officer, Roots. "This partnership is more than just style and refreshment; it is about capturing the feeling of summer and nostalgia that has brought people together for generations. Every item in this collection is crafted to inspire connection: to people, to Canadian memories, and the great outdoors."
The collection features a distinct logo mash-up across all pieces: the Roots beaver, sporting the crown from Canada Dry's iconic logo, a nod to the rich Canadian heritage shared by both brands. Designs were inspired by vintage ads from the Canada Dry archive and the timeless charm of traditional Canadian summer vacations. The collection features two vintage-inspired graphic prints which bring nostalgia to life through thoughtful details: a green car, a custom license plate and 'Welcome To Canada Dry Country' sign ground the setting, with the iconic Roots beaver sitting proudly on the front of the boat. Each print captures a different side of the country, with one reflecting the East and the other the West.
There are two hero items in the capsule drop, both designed and made in Canada:
A roomy and soft hoodie made with organic cotton fibres, emblazoned with the shared logo ($138.00 CAD).
Two ultra-soft graphic tees delivering all-day lounge-worthy style, featuring graphic prints inspired by vintage Canada Dry advertisements ($54.00 CAD).
Both items are gender-free and designed with a relaxed fit, so they feel just as good as they look.
The full Limited-Edition Canada Dry x Roots Summer Collection will be available at Roots.com starting July 25. Fans in the Greater Toronto Area are welcome to shop the collab IRL while sipping complementary Canada Dry Ginger Ale at a co-branded pop-up inspired by iconic Canadian summers, taking place at The Well from July 25-27.
For more information on this collaboration, check out Roots.com.
*Source: Nielsen Discovery
ABOUT CANADA DRY
Canada Dry® Ginger Ale began in 1904 as Pale Ginger Ale. Its founder, John J. McLaughlin, owned a sparkling water plant in Canada, so when he saw the rise in popularity of more syrupy ginger ales, he set to work perfecting a lighter version. This became the Canada Dry Ginger Ale we know today. During Prohibition, Canada Dry Ginger Ale became a popular mixer to mask the taste of the period's harsh liquors. Often called the champagne of soda, it was marketed toward the refined crowd for many decades. And since its creation, Canada Dry Ginger Ale, with its real ginger taste, has been the drink of choice for those seeking something soothing and refreshing. Canada Dry is now a part of the Keurig Dr Pepper beverage portfolio.
ABOUT ROOTS
Established in 1973, Roots is a global lifestyle brand. Starting from a small cabin in northern Canada, Roots has become a global brand with over 100 corporate retail stores in Canada, two stores in the United States, and an eCommerce platform, roots.com. We have more than 100 partner-operated stores in Asia, and we also operate a dedicated Roots-branded storefront on Tmall.com in China. We design, market, and sell a broad selection of products in different departments, including women's, men's, children's, and gender-free apparel, leather goods, footwear, and accessories. Our products are built with uncompromising comfort, quality, and style that allows you to feel At Home With Nature™. We offer products designed to meet life's everyday adventures and provide you with the versatility to live your life to the fullest. We also wholesale through business-to-business channels and license the brand to a select group of licensees selling products to major retailers. Roots Corporation (TSX: ROOT), is a Canadian corporation doing business as "Roots" and "Roots Canada".
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Bartlett said while this could be attributed to investor portfolios, it is also likely people in these provinces have more money left over from their everyday expenses to invest, thanks to their relatively lower cost-of-living. Quebec is one of the lowest income-producing provinces. Still, households in the province tend to spend much less on goods and services ($65,344) compared with the national average ($76,750), according to Statistics Canada's latest survey of household spending for 2023. Tom Kemeny, associate professor at the Munk School of Global Affairs and Public Policy, said the two biggest drivers of wealth come from business equity and real estate. 'In places where there is an industrial structure that gives rise to high wages and, correspondingly, significant demand for workers to move to those places to seek opportunity, some proportion of those high incomes turns into wealth,' said Kemeny. This advertisement has not loaded yet, but your article continues below. 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This advertisement has not loaded yet, but your article continues below. Across Canada, real estate holdings dipped by an average 1.44 per cent to $513,887 per household in the second quarter of 2025 compared with the same period last year, slightly dragging net worth growth down (though this was offset by the steady rise of financial assets). Kemeny said this is due to the slump in real estate values. According to the Canadian Real Estate Association (CREA), national home sales plunged 20 per cent year-over-year in March 2025 following declines in the previous three months as well. The average sale price was down 3.7 per cent, backed by softening prices in British Columbia and Ontario in particular. In British Columbia, where the average real estate holding is $774,649 (the highest nationally), Gauthier said this likely comes down to affordability pressures: Few people can afford to purchase a home in an expensive province. This advertisement has not loaded yet, but your article continues below. But in the two Atlantic provinces, the Statistics Canada data does not mirror what other real estate organizations are reporting. CREA said residential real estate prices demonstrated solid growth in both provinces in March year-over-year, with Newfoundland and Labrador showing the biggest increase in both average sale price and sale activity. In Quebec, real estate holdings slipped by just 0.28 per cent — the smallest year-over-year change compared to the rest of the provinces — to $318,465 per household. Bartlett noted the Quebec real estate market has been a top performer this year, especially as home prices in Ontario and British Columbia have sagged, making real estate holdings a key driver of wealth for many households in this province. This advertisement has not loaded yet, but your article continues below. According to a recent report from Royal LePage, the median price of a single-family detached home in Quebec rose seven per cent in the second quarter of 2025, compared with last year. Quebec City home prices surged by 13.5 per cent, the strongest growth across the country. Here's what the average real estate contribution to household wealth looked like in each province in the first quarter of 2025. Canada: $513,887, -1.44% Newfoundland and Labrador: $239,862, -2.98% Prince Edward Island: $329,115, -3.00% Nova Scotia: $267,580, -1.70% New Brunswick: $194,958, -0.92% Quebec: $318,465, -0.28% Ontario: $665,258, -1.26% Manitoba: $281,301, -1.81% Saskatchewan: $267,673, -2.60% Alberta: $407,810, -2.37% British Columbia: $774,649, -2.79% This advertisement has not loaded yet, but your article continues below. While younger Canadians under 35 in most provinces increased their wealth at the slowest pace nationally (0.5 per cent). Ontario, B.C. and the Atlantic region had it the worst with average household wealth in this group actually declining. The biggest decline was in the Atlantic region, with average household wealth dropping 1.51 per cent to $208,442, compared with the national average of $414,175. Sébastien Breau, an economic geographer and associate professor at McGill University, said younger Canadians just leaving university and entering the labour market are grappling with immense uncertainty, preventing them from building wealth. Some are struggling to find jobs and others are holding off on purchasing property due to affordability reasons. This advertisement has not loaded yet, but your article continues below. 'Prices relative to incomes, especially for young folks, are really, really high,' said Kemeny. 'There are these really durable challenges for young people trying to get into the housing market, which is the way that you build wealth if you are not already fantastically wealthy.' In fact, the Statistics Canada data showed Canadians under 35 were the only group that has consistently reduced their mortgage debt since the end of 2022 — likely due to rising interest rates and housing cost pressures, the agency said. The sole exception to slower wealth gains for younger Canadians was in the Prairies, where the under-35 crowd grew their household net worth by 4.14 per cent, a higher percent increase than the 45 to 54 and 55 to 64 age groups. This advertisement has not loaded yet, but your article continues below. But this isn't entirely surprising, given the higher migration rates, positive job market and lower cost-of-living in Alberta and Saskatchewan. On the other hand, across all provinces, Canadians aged 65 and older saw the biggest year-over-year increase in household wealth, at an average 4.64 per cent nationally. Bartlett said older Canadians are more likely to have accumulated wealth over the years and have benefited from compounding interest from their investments. Lowest-income groups in the Atlantic provinces saw wealth plunge the most Across the country, households in the lowest income quintile experienced a net worth decline of nearly eight per cent to $503,745 per household. 'Wealth is very highly concentrated in Canada, so those bottom quintiles don't have a lot of wealth (to begin with),' said Kemeny. He said it is likely 'this is more about sensitivity to turbulence in the economy (and) less about … the stock market and the housing market.' This advertisement has not loaded yet, but your article continues below. Statistics Canada noted lower-income households tend to be more susceptible to job loss during economic downturns. This loss in wealth was especially exacerbated in the Prairies and Atlantic provinces. Households in the lowest income quintile in the Prairies saw their wealth plunge 13.14 per cent to $489,570 and those in the Maritimes saw a drop of 11.56 per cent to $352,452 on average. Average household wealth for the lowest income quintile was the lowest across the country in the Atlantic provinces. Statistics Canada also reported that the lowest income households' wages fell in the first quarter of 2025, with Nova Scotia representing the lowest compensation of employees across the country when averaged per household. Read More • Email: slouis@ Vancouver Canucks Sports Golf News Vancouver Canucks
