Plans on to make Challenge Sir Bani Yas a flagship global triathlon event

Al Etihad

06-04-2025

6 Apr 2025 23:56
SARA ALZAABI (ABU DHABI)With the success of the first Challenge Sir Bani Yas in Abu Dhabi, plans are on to make it a flagship global triathlon event, officials from the organising team told Aletihad. Held on April 5-6 under the patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan, Ruler's Representative in Al Dhafra Region, Challenge Sir Bani Yas contributes towards Abu Dhabi's vision of becoming a global sports hub, said Ahmad Shaker, Chief Executive Officer of Capital 360 Event Experiences, part of ADNEC Group, which is a co-organiser of the event.Future editions of the challenge could include additional race categories, community programmes, and robust partnerships across the UAE, creating a legacy that will promote wellness, tourism, and global visibility for the region, Shaker said.Ahmed Al Obaidli, COO of ADNEC Centre Abu Dhabi, said the distinctive triathlon on the island "shines a spotlight on the Al Dhafra region, driving visitation, encouraging longer stays, and supporting local businesses"."With athletes, spectators, media, and support teams travelling to the area, the event stimulates demand for several industries such as hotels, F&B, logistics, and leisure experiences. We have seen a surge in hotel occupancy thanks to this event that will contribute to the local economy," Al Obaidli said.
"More importantly, it positions Al Dhafra as a destination for adventure and eco-tourism, opening new opportunities for sustainable economic growth," he added.
Sir Bani Yas Island had been chosen for the first long-distance triathlon in the Middle East because of its "unmatched setting", Shaker said. "With its pristine nature reserves, rugged terrain, and open waters, it provides a one-of-a-kind backdrop that challenges athletes while showcasing the UAE's natural beauty and commitment to sustainability," he added.
Hosting a full-distance race under the Challenge Family brand solidifies the emirate's reputation in several aspects, from sport tourism to organising world-class events.
"At ADNEC Group, we are committed to delivering world-class sporting experiences that reflect the UAE's vision for active, healthy communities and dynamic tourism offerings. Bringing a full-distance triathlon to the MENA region was a natural next step in expanding our sports portfolio," Shaker said.Necessary measures were taken to ensure race days were smooth. "ADNEC Group's Operations and Events teams, in collaboration with local and international partners, have implemented a comprehensive event management plan that prioritises athlete safety, smooth logistics, and exceptional hospitality. From transportation and accommodation coordination and on-course support, every detail has been considered," Shaker said. Al Obaidli said the Challenge Family had worked towards enhancing the event's global reputation and credibility. The gathering of elite athletes, media, and international spectators had bolstered the prestige of the event.Notably, UAE residents also stand to benefit from it being a qualifier for the 2025 World Championships to be held in Australia.
"From the outset, ADNEC Group has prioritised community engagement. We have launched dedicated campaigns to encourage participation from Emirati athletes and regional triathlon clubs, and we have worked closely with local vendors to integrate their services into the event. A vibrant Race Village, cultural activations, and family-friendly activities ensured the event offered something for everyone-whether racing, supporting, or simply experiencing the island."