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Idyllic seaside town in UK that's so posh it's known as 'Chelsea-on-Sea'

Idyllic seaside town in UK that's so posh it's known as 'Chelsea-on-Sea'

Daily Mirror04-07-2025
Southwold in Suffolk is known as 'Chelsea-on-Sea' - it's a popular spot for holidaymakers and boasts a high street almost entirely populated by independent shops
This charming Suffolk village is known for its exclusive atmosphere, with a high street almost entirely filled with independent shops and cafes. Often dubbed Chelsea-on-Sea, this scenic town is the perfect spot for those in search of unique shopping experiences and snug cafes, all set against the stunning backdrop of a beautiful beach and striking seaside landmarks.
Southwold in Suffolk has gained a reputation as one of the UK's most upmarket towns. Its town council has consistently blocked attempts by chains such as Costa and Waterstones to set up shop here. However, Waterstones was eventually allowed to open, on the condition that it kept the name of its predecessor, Southwold Books.


As a result, the town is primarily made up of independent businesses, ranging from quaint cafes to unique shops like the Amber Shop, which specialises in amber jewellery and even boasts an accompanying museum.
Among the town's landmarks is its impressive lighthouse, built in 1890. It houses a rotating 150-watt lamp with a range of 24 nautical miles.
Visitors can even take tours of the lighthouse, courtesy of the local Adnams Brewery, reports the Express. Southwold Pier is a hub of traditional seaside entertainment, with model yacht regattas regularly held on its boating pond, a tradition dating back to the Victorian era.
At the end of the pier, you'll discover a quirky collection of coin-operated arcade machines, crafted by artist and engineer Tim Hunkin, with paddle steamers often docking nearby.
The Southwold Museum offers visitors a chance to delve into the town's history, showcasing a variety of exhibits on its local and natural history.
Southwold has a rich history, having been home to George Orwell during his formative years and again in his 30s, where he wrote some of his books.
Like many coastal towns, Southwold's main attraction is its beach, featuring golden sands overlooked by charming colourful beach huts. Despite some tourists claiming the town is on the decline, it hasn't deterred many visitors who are still drawn to its charm.
For those wishing to experience Southwold first-hand, a double room at Amber House can be booked for approximately £85 per night.
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