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The James Hardie and Azek merger makes no strategic sense

The James Hardie and Azek merger makes no strategic sense

In what universe does the James Hardie and its merger with Azek make any strategic sense? The reasons given are spurious at best and read like something out of comedian Rob Sitch's television show Utopia. Every cliché has been rolled from cultural alignment to revenue synergies.
The best companies – the good to great ones – almost always focus on one industry, or one niche product group within an industry, and are relentless in developing and protecting their competitive advantage. They focus on one space and own it. From the Coca-Cola Company to Cochlear it is sticking to your knitting and staying within your core area of competence that is the hallmark of most great and enduring companies, the companies that deliver excellent long-term compounding returns for shareholders.

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