Wimbledon hiking price of iconic strawberries and cream for first time in 15 YEARS
WIMBLEDON bosses have hiked the price of their famous strawberries and cream for the first time in 15 YEARS.
Since 2010, the price of the sweet treat at the All England Club had been set in stone at £2.50.
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However, after a decade and a half, the SW19 chiefs broke the trend by increasing the price ahead of this year's Wimbledon tournament.
Patrons will now have to pay £2.70 - a 20p increase.
A Wimbledon spokesperson said: "We have taken the decision to slightly increase the price of strawberries this year from £2.50 to £2.70.
"We feel that this modest increase still ensures that our world-famous strawberries are available at a very reasonable price."
In the same time Wimbledon had frozen their prices, by comparison, average UK grocery costs have increased by around 40 per cent.
The historic item has been a staple at Wimbledon since its inception in 1877.
Around 140,000 punnets of them are sold each year, meaning the new price will bring in an extra £28,000 for the club.
Despite the increase, Wimbledon has reaffirmed its commitment to being accessible to all by continuing the tradition of allowing fans to bring in their own food and drink, including alcohol.
The tournament proper is scheduled to start on June 30 this year and run through to July 13.
French Open champion Carlos Alcaraz will be looking to become only the fourth men's singles player in the Open Era to win Wimbledon three times in a row.
The only others to achieve the feat are Roger Federer, five in a row between 2003 and 2007, Pete Sampras, twice from 1993 to 1995 and again from 1998 to 2000 and Björn Borg, also five between 1976 and 1980.
The 22-year-old will also be looking to eclipse two-time winner Rafael Nadal as the most successful Spanish player in the competition's history.
Defending women's singles champion, Barbora Krejčíková, hadn't played for five months before April due to injury.
However, 29-year-old Czech star has returned to the court and appeared at Queens earlier this month, where she was eliminated in the opening round.
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