Blue Bell brings back fan favorite ice cream… but there's a catch
Ice cream enthusiasts are rejoicing over the return of Blue Bell Creameries' Cookie Cake Ice Cream.
The fan-favorite treat returned to stores last week, one year after being named runner-up in the brand's Great Scoop Revival Flavor Tournament.
'The flavor is a sweet cream ice cream loaded with chocolate chip cookie cake pieces and swirls of chocolate and vanilla icing,' an Instagram post read.
Fans, including well-known food blogger Snackolator, were thrilled to learn the 'amazing' treat is back in freezers.
Unfortunately, they were disappointed to learn the flavor is only available for a limited time.
'I'm literally begging you to reconsider this "limited time" thing,' an Instagram user wrote.
'Thank you bluebell - now let's make it a flavor available year round,' another fan responded.
Others have already stocked up on the item and have requested the brand bring back peach cobbler or confetti cake ice cream next.
Blue Bell's Cookie Cake Ice Cream debuted in stores six years ago and was removed in 2020.
The sweet treat, featuring chocolate chip cookie cake pieces and swirls of chocolate and vanilla ice cream, instantly became a must-have flavor.
While the flavor was the brand's contest runner-up, it was a close race, leading to Blue Bell's decision to rerelease it this year.
Instagrammers also gave a shoutout to that year's winner, Groom's Cake Ice Cream.
Groom's Cake was returned to stores on May 1 and remains available for purchase at retailers nationwide.
Unfortunately, like Cookie Cake, this flavored ice cream is only available for a limited time.
Both ice creams were selected from a bracket of 16 Blue Bell brand flavors.
Other flavors that had the chance to win a store return include Blueberry Cheesecake, Lemon Bliss, and Tiramisu.
Blue Bell's ice cream is not the only cookie-themed treat to hit shelves this year.
Post Malone partnered with Oreo and released limited-edition salted caramel and shortbread-flavored cookies in February.
A-list star Selena Gomez, with a little help from fiancé Benny Blanco, released a signature Oreo last month to celebrate her Mexican-American heritage.
The cookie features chocolate-cinnamon flavored wafers and chocolate-cinnamon cream.
Other cookies that made headlines for debuts and returns include Jimmy John's Lemon Sunshine Cookie and Costco's new cookie variety.
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