Go on a virtual road trip with Jerome and Holly, N.L.'s YouTube couple
When Jerome and Holly McGrath head out on a road trip, they're sure to bring guests along for the ride — hundreds or even thousands of them.
The semi-retired couple lives in Paradise, just outside of St. John's, but they spent some time in Alberta before that.
"We always talked about, when we came home, we would do some videos for people who are away so they could follow what we're doing and where we're going," said Jerome.
That's exactly what they did in 2021 when they started posting videos to their YouTube channel.
Holly and Jerome have been touring Newfoundland and Labrador since then. They've documented nearly 100 excursions around the bay and beyond, just using an iPhone and sometimes wireless microphones.
Some of the pair's favourite spots to visit are Codroy Valley, Random Island, the Bonavista and Trinity area and Cape St. Mary's.
"Sometimes we don't even know where we're going. We just get in the car and go," said Holly.
The videos are unscripted, and viewing them feels like riding in the passenger seat alongside the McGraths. Jerome says that's intentional.
"Holly said [to] just be natural… we talk a lot to one another anyway," he said.
It's proven to be popular.
A video posted in November 2024 amassed over 12,000 views on YouTube. It depicted a trip to Jerome's hometown of Branch, on the Cape Shore of the Avalon Peninsula.
That particular piece is just half an hour long, but features many landmarks in the small town, narrated by Jerome's recollection of childhood memories.
That's the kind of content the audience connects with, according to Jerome.
"People comment on stuff like that," he said. "'We can't wait to get up Sunday mornings to put your video on and see what you're all about.'"
Even people in the United States and other parts of Canada watch and comment on the videos, Holly said.
She added that one woman in Vancouver Island was inspired to move to Bonavista because of the scenery that the couple recorded and published.
They have quite a following here at home, too.
"We stepped into a restaurant on the way [to Adam's Cove]. As we were coming out, this lady went, 'Oh, Jerome and Holly! My God, I never thought I'd meet you guys,'" Jerome recalled.
The YouTube channel simply named Jerome & Holly McGrath has more than 600 subscribers, which Holly says is disproportionate to the view counts on the videos.
"But when I look at the demographics on YouTube, most of them are people our age," she said. "A lot of people don't know how to subscribe."
The duo said it would be nice to make some gas money from their videos, but they're having fun all the same.
"If we don't get anything five years from now… we're still going to do it," said Jerome.

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Carl's kids and grandkids are his succession plan and they've been in training their whole lives. 'Carl is carrying on the life skills and the teachings of his ancestors and the people before him, like fishing out here, learning how to run a boat on this lake, learning to run from this lake to the ocean,' said Shelley-Ann. 'He is teaching our children how to do that, and now our grandchildren are learning.' Krissy said she's thankful for the skills her dad has taught her and that other people back home in Ditidaht First Nation haven't had the same opportunities she's had to be on the lake every day, learning to drive boats, and fish. 'I'm very proud of him that he saw a glimpse of the future when he met all these first hikers who came through,' said Krissy. 'I'm glad that he chose to stay here for his future, for us.' Carl has taken a step back and jokes that he now has a crew running the place, leaving more time for him to chat to hikers and tell stories. 'I'm at home. I don't have to travel anywhere, and I get to work with my whole family,' said Carl. About the Author Related Stories Footer Links My Account Profile CBC Gem Newsletters Connect with CBC Facebook Twitter YouTube Instagram Mobile RSS Podcasts Contact CBC Submit Feedback Help Centre Audience Relations, CBC P.O. Box 500 Station A Toronto, ON Canada, M5W 1E6 Toll-free (Canada only): 1-866-306-4636 TTY/Teletype writer: 1-866-220-6045 About CBC Corporate Info Sitemap Reuse & Permission Terms of Use Privacy Jobs Our Unions Independent Producers Political Ads Registry AdChoices Services Ombudsman Public Appearances Commercial Services CBC Shop Doing Business with Us Renting Facilities Accessibility It is a priority for CBC to create a website that is accessible to all Canadians including people with visual, hearing, motor and cognitive challenges. Closed Captioning and Described Video is available for many CBC shows offered on CBC Gem. 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