Saudi tourism license applications up 390% after World Cup announcement: vice minister
Speaking at a panel discussion during the Sports Investment Forum in Riyadh, taking place from April 7 to 9, the Kingdom's Vice Minister of Tourism, Princess Haifa bint Mohammed Al-Saud, said applications had surged by 390 percent — highlighting the growing interest of international tourists and boosting economic growth, according to local broadcaster Al-Ekhbariya.
The increase comes as Saudi Arabia ramps up investments in sports infrastructure as part of Vision 2030, the Kingdom's strategic framework to diversify the economy and reduce dependence on oil.
It also aligns with the growing recognition that sports tourism is a key driver of economic development, accounting for 10 percent of global tourism expenditure and projected to grow by 17.5 percent by the end of this decade.
'Sports tourism has no limits. The number of tourists who came solely to attend sporting events reached 14 million by last year, spending nearly SR22 billion ($5.86 billion),' Princess Haifa said, according to a post on Al-Ekhbariya's X account.
'In 2018, visitors from 70 nationalities visited the Kingdom to attend sporting events, and today the number has exceeded 160 nationalities, thanks to various facilities,' she added.
During the session, the vice minister emphasized the role of the broader tourism ecosystem in supporting the Kingdom's sporting ambitions and contributing to sustainable economic development through public-private collaboration.
The inaugural edition of the three-day Sports Investment Forum sees local and international leaders, officials, investors, and entrepreneurs exploring opportunities in the Kingdom's evolving sports landscape.
The forum aims to expand the scope of sports investment in Saudi Arabia by fostering effective partnerships, attracting capital, and launching initiatives to drive growth across the sector.
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