Meet Radhika Subramaniam, India's first AI travel influencer who speaks Tamil and English, and is always on a holiday break
A media company has created a travel influencer who never needs a passport, never takes a break — and yet is always on one. Collective Artists Network has introduced
Radhika Subramaniam
, a bilingual AI-generated personality who speaks both Tamil and English. Designed to travel across India and share stories rooted in culture and identity, Radhika is India's first virtual travel influencer built entirely by artificial intelligence.
Focus on Gen Z and cultural narratives
Radhika follows the earlier introduction of Kavya, a millennial-focused AI influencer who promotes aspirational and luxury content. In contrast, Radhika is positioned as a solo traveller representing Gen Z values, with a backstory that includes leaving a secure corporate job to travel across India.
Creator aims to build deeper audience connection
Describing the new
virtual personality
, Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said, 'Radhika feels like someone we all know, that one friend who took the leap and actually went on the trip. She's thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer — we wanted to create someone who could tell stories with heart, and make people feel seen.'
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What is an AI travel influencer?
An AI travel influencer is a computer-generated personality created using artificial intelligence tools such as generative design, machine learning, and natural language processing. These virtual characters are built with specific personalities, backstories, and communication styles, allowing them to post on social media, interact with users, and promote destinations or products—just like human influencers. AI influencers can be tailored for different audiences and are always available to produce consistent content without real-world limitations.
Germany launched a similar avatar in 2023
India is not alone in exploring this space. In 2023, the German National Tourist Board introduced Emma, an AI-generated travel ambassador created to promote tourism in Germany. Emma is portrayed as a young, enthusiastic traveller fluent in 20 languages, including English in a British accent. She was launched through a video campaign and described as an 'innovative, interactive brand ambassador' designed to engage global audiences digitally.
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Engagement potential for brands
According to the company, the storytelling ability of Radhika sets her apart in the influencer space. Sudeep Subhash, Chief Revenue Officer at Collective Artists Network and CEO of Big Bang Social, said, 'There's a warmth to Radhika that's hard to fake. She's not just spitting out trends or trying to be viral — she actually gets the context. For brands, that's gold. You get someone who's always on, always in sync with your voice — but also genuinely engaging for the audience. That kind of storytelling at scale is really exciting.'
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