Latest news with #GermanNationalTouristBoard
Economic Times
a day ago
- Business
- Economic Times
Meet Radhika Subramaniam, India's first AI travel influencer who speaks Tamil and English, and is always on a holiday break
Tired of too many ads? Remove Ads Focus on Gen Z and cultural narratives Creator aims to build deeper audience connection What is an AI travel influencer? Germany launched a similar avatar in 2023 Engagement potential for brands A media company has created a travel influencer who never needs a passport, never takes a break — and yet is always on one. Collective Artists Network has introduced Radhika Subramaniam , a bilingual AI-generated personality who speaks both Tamil and English. Designed to travel across India and share stories rooted in culture and identity, Radhika is India's first virtual travel influencer built entirely by artificial follows the earlier introduction of Kavya, a millennial-focused AI influencer who promotes aspirational and luxury content. In contrast, Radhika is positioned as a solo traveller representing Gen Z values, with a backstory that includes leaving a secure corporate job to travel across the new virtual personality , Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said, 'Radhika feels like someone we all know, that one friend who took the leap and actually went on the trip. She's thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer — we wanted to create someone who could tell stories with heart, and make people feel seen.'An AI travel influencer is a computer-generated personality created using artificial intelligence tools such as generative design, machine learning, and natural language processing. These virtual characters are built with specific personalities, backstories, and communication styles, allowing them to post on social media, interact with users, and promote destinations or products—just like human influencers. AI influencers can be tailored for different audiences and are always available to produce consistent content without real-world is not alone in exploring this space. In 2023, the German National Tourist Board introduced Emma, an AI-generated travel ambassador created to promote tourism in Germany. Emma is portrayed as a young, enthusiastic traveller fluent in 20 languages, including English in a British accent. She was launched through a video campaign and described as an 'innovative, interactive brand ambassador' designed to engage global audiences to the company, the storytelling ability of Radhika sets her apart in the influencer space. Sudeep Subhash, Chief Revenue Officer at Collective Artists Network and CEO of Big Bang Social, said, 'There's a warmth to Radhika that's hard to fake. She's not just spitting out trends or trying to be viral — she actually gets the context. For brands, that's gold. You get someone who's always on, always in sync with your voice — but also genuinely engaging for the audience. That kind of storytelling at scale is really exciting.'
Time of India
2 days ago
- Business
- Time of India
Meet Radhika Subramaniam, India's first AI travel influencer who speaks Tamil and English, and is always on a holiday break
A media company has created a travel influencer who never needs a passport, never takes a break — and yet is always on one. Collective Artists Network has introduced Radhika Subramaniam , a bilingual AI-generated personality who speaks both Tamil and English. Designed to travel across India and share stories rooted in culture and identity, Radhika is India's first virtual travel influencer built entirely by artificial intelligence. Focus on Gen Z and cultural narratives Radhika follows the earlier introduction of Kavya, a millennial-focused AI influencer who promotes aspirational and luxury content. In contrast, Radhika is positioned as a solo traveller representing Gen Z values, with a backstory that includes leaving a secure corporate job to travel across India. Creator aims to build deeper audience connection Describing the new virtual personality , Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said, 'Radhika feels like someone we all know, that one friend who took the leap and actually went on the trip. She's thoughtful, independent, and interested in the world around her. With her, we wanted to build more than just a new kind of influencer — we wanted to create someone who could tell stories with heart, and make people feel seen.' Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 한정기간 동안 선납금/위약금 없이 2년만 타고 반납 or 인수하세요! 공식신차장기렌트센터 더 알아보기 Undo What is an AI travel influencer? An AI travel influencer is a computer-generated personality created using artificial intelligence tools such as generative design, machine learning, and natural language processing. These virtual characters are built with specific personalities, backstories, and communication styles, allowing them to post on social media, interact with users, and promote destinations or products—just like human influencers. AI influencers can be tailored for different audiences and are always available to produce consistent content without real-world limitations. Germany launched a similar avatar in 2023 India is not alone in exploring this space. In 2023, the German National Tourist Board introduced Emma, an AI-generated travel ambassador created to promote tourism in Germany. Emma is portrayed as a young, enthusiastic traveller fluent in 20 languages, including English in a British accent. She was launched through a video campaign and described as an 'innovative, interactive brand ambassador' designed to engage global audiences digitally. Live Events Engagement potential for brands According to the company, the storytelling ability of Radhika sets her apart in the influencer space. Sudeep Subhash, Chief Revenue Officer at Collective Artists Network and CEO of Big Bang Social, said, 'There's a warmth to Radhika that's hard to fake. She's not just spitting out trends or trying to be viral — she actually gets the context. For brands, that's gold. You get someone who's always on, always in sync with your voice — but also genuinely engaging for the audience. That kind of storytelling at scale is really exciting.'
Trade Arabia
27-03-2025
- Trade Arabia
Germany reveals sustainable holiday experiences
Whether exploring peaceful nature reserves, cycling through historic towns, or relaxing in heritage hotels committed to green living, Germany provides something for every eco-conscious traveller. Experience Germany's Car-Free Holiday Islands For those seeking tranquillity and natural beauty, Germany's car-free islands offer a rare escape from modern noise. The island of Juist, a narrow strip in the North Sea, replaces taxis with horse-drawn carriages, creating a serene, storybook atmosphere. Likewise, Heligoland, Germany's only offshore island, bans bicycles to preserve its peace and pace. Other serene sanctuaries like Baltrum, Spiekeroog, and Hiddensee welcome visitors with sand dunes, panoramic walks, and timeless charm ideal for family-friendly, slow-travel holidays. Sustainable Cities and Green Urban Mobility Germany's cities are leading the way in sustainable living, offering eco-conscious ways to explore urban life. In Karlsruhe, e-bikes glide through scenic nature reserves on the 48-km NaturRADtour, while Lübeck's e-boat experiences drift silently past UNESCO-listed architecture. In the Upper Black Forest, nature park restaurants combine local foraging with regional cuisine, and Wernigerode in the Harz Mountains uses electric trains and biogas buses to connect travellers with breathtaking mountain trails, which are all free for overnight guests through the Harz holiday ticket (HATIX). Water Adventures with a Light Footprint Germany serves as a playground for water enthusiasts with more than 12,000 lakes and 15,000 rivers. Sustainable canoeing and kayaking tours on the Müritz, Danube, Lahn, or Isar rivers offer moments of calm and connection with unspoiled landscapes. Adventurous visitors can enjoy canyoning in the Bavarian Alps or eco-conscious rafting in Oberstdorf or Bad Tölz, while families may prefer serene water hikes through the lakes of Mecklenburg-Western Pomerania. E-Bike Discovery Tours for All Ages Cycling has long been a beloved activity in Germany, and it is now easier than ever to explore the country's diverse landscapes thanks to a growing network of e-bike-friendly routes. The German National Tourist Office (GNTO) spotlights seven exclusive e-bike trails, offering visitors a sustainable and effortless way to discover the beauty of Germany. Whether cycling around the Bavarian Sea (Lake Chiemsee), navigating the Northern Black Forest, or tracing the Danube Cycle Path, these routes provide curated experiences enhanced by nature, culture, and sustainability. Particularly unique is the Prima Climate Tour in the Swabian Alb, where travellers encounter solar panels, wind turbines, and a biogas plant on their way to Rottenburg's historic town centre. Sustainability at the Core of German Tourism Germany continues to set benchmarks in sustainable travel. The country ranks 4th in the 2024 UN SDG Index, reinforcing its leadership in climate action and sustainable development. The German National Tourist Board (GNTB) is also a Global Sustainable Tourism Council (GSTC) member, aligning its strategy with international sustainability standards. Yamina Sofo, Director of the Marketing & Sales Office – GNTO GCC, stated, 'Sustainability is no longer a niche and is more of a necessity. We've seen growing interest from GCC travellers who are mindful of the environment but still seek enriching experiences. We offer a diverse portfolio of destinations and activities where they can explore nature, culture, and history, all while contributing positively to the planet.' From boutique eco-hotels and forest spas to electric mobility and culinary adventures using local ingredients, 'Simply Feel Good' presents Germany as a sustainable haven catering to conscious, comfort-seeking travellers. More than 2,100 certified accommodations and many TourCert-certified destinations across Germany ensure that every journey—whether urban or off-grid—aligns with sustainability goals, hospitality, and quality.
