4SidesPlay Debuts as South India's First Language-Driven OTT Platform
A New Era of Regional Digital Entertainment Begins with a Dedicated Platform for Telugu, Tamil, Kannada, Malayalam, and More.
In a landmark moment for regional entertainment in India, 4SidesPlay, a new-age OTT streaming platform exclusively focused on South Indian content, has officially launched. Founded by entrepreneur Kalyan Kumar, 4SidesPlay is poised to reshape the digital viewing landscape by putting regional languages and cultures at the forefront of entertainment.
Kalyan Kumar, Founder & CMD of 4SidesPlay
As the demand for hyper-local content surges across India, 4SidesPlay steps in to fill a major gap in the OTT market. The platform offers an expansive and growing library of films, web series, short films, documentaries, music videos, and original productions in Telugu, Tamil, Kannada, Malayalam, and other regional dialects from the South.
A Platform with a Purpose
4SidesPlay is not just another OTT app-it is a cultural movement. At its core, the platform aims to preserve and promote the rich storytelling traditions, languages, and cinematic voices of South India. With thoughtfully curated content, a region-first strategy, and a focus on inclusivity, 4SidesPlay is designed to connect with audiences in Tier 2, Tier 3, and rural markets who have long been underserved by mainstream streaming platforms. 'South India is home to some of the richest, most vibrant storytelling traditions in the world, yet the digital space has not done justice to its diversity. 4SidesPlay is our answer to that gap-a platform built by the region, for the region, and of the region,' said Kalyan Kumar, Founder & CMD of 4SidesPlay.
Key Highlights of 4SidesPlay
Multilingual Focus : Native content in Telugu, Tamil, Kannada, Malayalam, with plans to expand into Tulu, Konkani, and tribal dialects.
Original Productions : A slate of exclusive 4SidesPlay Originals featuring emerging and veteran talent from the South.
Cultural Curation : Special emphasis on folklore, local legends, indie cinema, and grassroots storytelling.
User-Centric Experience : Seamless navigation, regional language interface, offline downloads, and adaptive streaming.
Affordable Subscription Plans: Designed to be accessible to a wide demographic, including rural and semi-urban users.
Content That Speaks the Language of the People
The 4SidesPlay content strategy goes beyond entertainment-it seeks to empower creators from across the South Indian states by offering a dedicated platform for their stories. With a growing ecosystem of regional directors, screenwriters, actors, and independent production houses, 4SidesPlay aims to nurture grassroots talent and offer viewers a break from homogenized content. From action-packed thrillers in Telugu to soulful Malayalam dramas, raw Kannada indie films to high-energy Tamil comedies, the platform caters to every mood and taste-all while celebrating the linguistic, cultural, and cinematic diversity of Southern India. Kalyan Kumar, the Founder and CMD of 4SidesPlay, is a media-tech visionary whose career spans over 20 years across content creation, digital media strategy, and entrepreneurship. Hailing from Andhra Pradesh, Kalyan grew up witnessing the untapped potential of regional talent and the disconnect between traditional media and local voices. After stints with leading media conglomerates and several successful ventures in film distribution and content syndication, Kalyan recognized a glaring need: a dedicated, high-quality OTT platform that caters specifically to South Indian languages. With this vision, he founded 4SidesPlay-a confluence of technology, storytelling, and regional pride.
'The OTT boom in India has largely centred around Hindi and English content. Regional audiences, especially in the South, have massive creative capital but limited exposure. With 4SidesPlay, we are giving those voices a home and a platform to grow globally,' says Kalyan Kumar.
Known for his commitment to cultural integrity and creator-first policies, Kalyan is also focused on integrating AI tools for intelligent content recommendations, ensuring accessibility through regional language UI/UX, and enabling monetization models for independent filmmakers.
Launch & Availability
4SidesPlay is now officially live and available for download on Android and iOS platforms. Viewers can also enjoy content via the web at [4sidesplay.com]. The platform currently operates on a freemium model, allowing users to explore select content for free while offering premium plans with full access to original and exclusive content. The company is also gearing up to release a string of 4SidesPlay Originals, starting with three regional web series in Telugu and Tamil, followed by a pan-South anthology film scheduled for later this year.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Print
29 minutes ago
- The Print
Kamal Haasan remarks: Karnataka HC raps actor for refusing to apologise
Haasan's production house, Raaj Kamal Films International, had sought adequate security for the movie's release in the state amid widespread protests and a boycott call by the Karnataka Film Chamber of Commerce following the actor's remark. The KFCC has also demanded that Haasan apologise. The movie will not be released in Karnataka on June 5, the scheduled date for the pan-India release, its producers told the court on Tuesday, following which it postponed the hearing to June 10. Bengaluru, Jun 3 (PTI) Here are some of the observations made by the Karnataka High Court on Tuesday as it rapped the actor-politician Kamal Haasan for refusing to apologise for his 'Kannada was born out of Tamil' remark while hearing a plea seeking protection for release of his movie 'Thug Life' in the state. Observing that a 'single apology (by Haasan) could have resolved the situation,' Justice Nagaprasanna said, 'Freedom of expression cannot be extended to the extent of hurting someone's sentiment, of a mass in particular.' Noting that the actor's recent statement has stirred the hornets' nest and triggered certain unrest in Karnataka among the people, the Judge said it has undermined the sentiment of language attached to the people of the state. 'Language is an emotional and cultural identity of a people,' and stressed that no individual has the right to make comments that undermine the pride of an entire linguistic community, the court observed. Justice Nagaprasanna asked, 'Are you (Kamal Hassan) a historian or a linguist to make such a statement? No language is born out of another. A single apology could have resolved the situation.' 'Jala, Nela, and Bashe (Water, land, and language) are crucial to citizens. The division of this country itself was based on linguistic lines,' he observed. Pointing out that C Rajagopalachari (the then Governor-General of India) made a similar statement about the language but apologised for it, the Judge said, '….If Rajagopalachari could tender a public apology 75 years ago, why can't you (Kamal Haasan)? For your commercial interest, you have approached this court seeking police protection for a situation created by you.' Citing from the petition that Rs 300 crore is spent on the movie Thug Life and after Nayagan this was the first cinema by Kamal Haasan and Mani Ratnam together, Justice Nagaprasanna said, 'You (Haasan) know the importance (of the movie), but you can't make a statement (of apology)…..you want your film to run smoothly in a state whose sentiments you have hurt. If you are not concerned about it, why do you want it to be run in Karnataka. Leave it.' PTI KSU HIG This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.
The Hindu
41 minutes ago
- The Hindu
When Kamal Haasan changed his movie's title after finding no support from Jayalalithaa
On May 29, 2025, while some Kannada activists had just stepped up attacks on versatile actor Kamal Haasan for his controversial remark that 'Tamil gave birth to Kannada', the Thug Life star faced a mild salvo in his home State, Tamil Nadu. Puthiya Tamilagam party founder K. Krishnasamy objected to the film's title. The politician contended that the term 'Thugs' has been used historically to describe criminals, violent rogues and gangsters. The 'Thugs and Pindaris' were violent criminal gangs during the 18th and 19th century, he said adding, naming a film with the title 'Thug' in a way glorifies such rogue way of life. Therefore, he urged the actor to avoid naming his upcoming film Thug Life. Mr. Krishnasamy's appeal had little resonance. But, there was a time when opposition from him had forced the actor to change the original title of his film. In the summer of May 2003, when the actor's name was spelt Kamal Hassan, he had unveiled his next venture with much fanfare in Madurai – Sandiyar. The film's posters featured an aruval (machete). Mr. Krishnaswami objected to the title and accused the actor-producer of trying to inculcate an aruval culture in Tamil Nadu. He wanted Hassan to abandon the project. 'I will lead the agitation against the shooting of this controversial movie,' he declared. The film's shooting was halted. Initially, the actor tried to meet the then Chief Minister J. Jayalalithaa hoping to sort out the issue. However, she did not grant him an audience immediately. Instead, Jayalalithaa told journalists 'protracted' police protection cannot be given to a film unit, which, according to her, 'deliberately chooses a controversial subject.' The duty of the police was to protect the law and order and the lives of the people and not provide protection for a protracted period for shooting a film, she said. The Chief Minister added, if the police had a 'justified apprehension' that film shooting would create a law and order problem, they were well within their rights to refuse permission. 'Asked about the role of the State in protecting artistic freedom, Ms. Jayalalithaa, herself an ex-actress, said the police were not concerned with it,' a report in The Hindu on June 14, 2003 said. However, three days later, her Secretary – I, Sheela Balakrishnan, wrote to The Hindu, denying this. 'I would like to categorically state that no such remark was made by the Chief Minister,' she said. Questioning the Puthiya Tamilagam leader's action, The Hindu in an editorial posed: 'The question at this point is, will it not be premature, even immature, to judge a work even before the cameras have begun rolling, and the first scenes have been framed?' Around that time, Mr. Krishnasamy contended his party's protest against the shooting of Sandiyar was not aimed at Kamal Hassan, or a single movie but was against the decadence that had set in in the Tamil film industry. The title, Sandiyar, he said, had wrong connotations and villagers, especially in southern districts, were aware of the behaviour of certain elements who called themselves so. According to him, Sandiyar meant a 'terrorist at the village-level'. He said the actor had not attempted to justify or explain the title and it was not proper on Kamal Hassan's part to have attempted to meet Jayalalithaa to seek security for the shooting. Incidentally, Thol. Thirumavalavan (then known as T. Thirumavalavan), the leader of Viduthalai Chiruthaigal Katchi (at that time, Dalit Panthers of India), welcomed Jayalalithaa's stand and appealed to the State government to take steps to ban films which tended to incite caste clashes. Caught in a spot, Kamal Hassan and his team, which was camping in a hotel in Theni, wound up and returned to Chennai. A court set erected at Chettiyar Hall in Uthamapalayam was also removed. A few days later, on June 20, 2003, the actor had a 25-minute meeting with Jayalalithaa at the Secretariat. Emerging from the Chief Minister's office, Kamal Haasan dramatically declared that the title Sandiyar was being dropped. 'The problems are over. The shooting will begin in Tamil Nadu,' he told journalists. Insisting that he had not yielded to pressure, he said, 'If the title was the cause of the problem, I would change it.' Asked about the new title, he said, 'I have not yet decided. But it could be given any title. Even a name like Sakalakalavallavan — the title of an earlier blockbuster, would do for the film. For the story is strong and would work under any title.' Asked whether the Chief Minister had advised him to scrap the title, he said it was his own decision, and she said it was a 'good idea', a report in The Hindu said. When a journalist asked him about attempts by politicians to politicise the film, he merely said: 'What I feel I need not say here. It is enough if I convey it through the film.' The shooting of the film resumed but again was halted in mid-September. But this time, the actor said the location was shifted from Dindigul not for political reasons, but because the lakes in the district were dry and there was a delay in obtaining 'necessary equipment.' The film then got a new title, Virumaandi. During its audio cassette launch in December 2003, ace film director K. Balachander, a mentor to Kamal Hassan, had this to say: 'Kamal has emerged unscathed from the ordeal. In fact, he has to be grateful to the people who were causing him all that misery. But for them, this film would not have had this wonderful title — Virumaandi — which is an unusual name.' The crowd rose as one man in applause. Footnote: In August 2014, a Tamil film titled Sandiyar was released. At that time, there was hardly any whisper of a protest.
Time of India
3 hours ago
- Time of India
Arbaaz Khan's wife Sshura Khan spotted with visible baby bump as she steps out in the city, fans say, 'Pregnancy glow is obvious'
Arbaaz Khan , who married makeup artist Sshura Khan on December 24, 2023, is once again making headlines — this time for a possible new addition to the family. Rumours are rife that the 57-year-old star is set to become a father again, as a video of Sshura Khan has gone viral, with fans claiming her baby bump is visible. In the video, Sshura is seen stepping out of an eyewear store in Mumbai. Wearing a loose-fitting outfit, she carefully descended the stairs while paparazzi captured the moment. Unlike earlier times when she would shy away from cameras, Sshura appeared calm, confident, and even greeted the photographers with a smile. Her body language and radiant glow instantly sparked speculation online. Social media users were quick to react. 'MashaAllah,' wrote one fan, while another commented, 'The pregnancy glow is so obvious.' Many others sent the couple blessings and love in the comments section. The video has only added fuel to the buzz that Arbaaz and Sshura are expecting their first child together. There's a 22-year age difference between Arbaaz and Sshura — he is 57, while she is 35. Addressing the age gap in an earlier interview, Arbaaz had said, 'Yes, she's younger than me, but she's not 16. She knows what she wants from life.' He also emphasized the strength and maturity in their relationship. Arbaaz was previously married to Malaika Arora . The two tied the knot in 1998 and share a son, Arhaan Khan. They got divorced in 2017 after 19 years of marriage. Post-divorce, both moved on — Malaika with Arjun Kapoor and Arbaaz with Sshura, after his brief relationship with Giorgia Andriani . While the couple has not officially confirmed the pregnancy, the viral video has certainly stirred excitement among fans. If true, Arbaaz Khan is set to embrace fatherhood again, this time with his second wife, Sshura Khan. Check out our list of the latest Hindi , English , Tamil , Telugu , Malayalam , and Kannada movies . Don't miss our picks for the best Hindi movies , best Tamil movies, and best Telugu films .
