Latest news with #KalyanKumar
Business Standard
3 days ago
- Entertainment
- Business Standard
4SidesPlay Debuts as South India's First Language-Driven OTT Platform
NewsVoir Hyderabad (Telangana) [India], May 30: A New Era of Regional Digital Entertainment Begins with a Dedicated Platform for Telugu, Tamil, Kannada, Malayalam, and More. In a landmark moment for regional entertainment in India, 4SidesPlay, a new-age OTT streaming platform exclusively focused on South Indian content, has officially launched. Founded by entrepreneur Kalyan Kumar, 4SidesPlay is poised to reshape the digital viewing landscape by putting regional languages and cultures at the forefront of entertainment. As the demand for hyper-local content surges across India, 4SidesPlay steps in to fill a major gap in the OTT market. The platform offers an expansive and growing library of films, web series, short films, documentaries, music videos, and original productions in Telugu, Tamil, Kannada, Malayalam, and other regional dialects from the South. A Platform with a Purpose 4SidesPlay is not just another OTT app--it is a cultural movement. At its core, the platform aims to preserve and promote the rich storytelling traditions, languages, and cinematic voices of South India. With thoughtfully curated content, a region-first strategy, and a focus on inclusivity, 4SidesPlay is designed to connect with audiences in Tier 2, Tier 3, and rural markets who have long been underserved by mainstream streaming platforms. "South India is home to some of the richest, most vibrant storytelling traditions in the world, yet the digital space has not done justice to its diversity. 4SidesPlay is our answer to that gap--a platform built by the region, for the region, and of the region," said Kalyan Kumar, Founder & CMD of 4SidesPlay. Key Highlights of 4SidesPlay * Multilingual Focus: Native content in Telugu, Tamil, Kannada, Malayalam, with plans to expand into Tulu, Konkani, and tribal dialects. * Original Productions: A slate of exclusive 4SidesPlay Originals featuring emerging and veteran talent from the South. * Cultural Curation: Special emphasis on folklore, local legends, indie cinema, and grassroots storytelling. * User-Centric Experience: Seamless navigation, regional language interface, offline downloads, and adaptive streaming. * Affordable Subscription Plans: Designed to be accessible to a wide demographic, including rural and semi-urban users. Content That Speaks the Language of the People The 4SidesPlay content strategy goes beyond entertainment--it seeks to empower creators from across the South Indian states by offering a dedicated platform for their stories. With a growing ecosystem of regional directors, screenwriters, actors, and independent production houses, 4SidesPlay aims to nurture grassroots talent and offer viewers a break from homogenized content. From action-packed thrillers in Telugu to soulful Malayalam dramas, raw Kannada indie films to high-energy Tamil comedies, the platform caters to every mood and taste--all while celebrating the linguistic, cultural, and cinematic diversity of Southern India. Kalyan Kumar, the Founder and CMD of 4SidesPlay, is a media-tech visionary whose career spans over 20 years across content creation, digital media strategy, and entrepreneurship. Hailing from Andhra Pradesh, Kalyan grew up witnessing the untapped potential of regional talent and the disconnect between traditional media and local voices. After stints with leading media conglomerates and several successful ventures in film distribution and content syndication, Kalyan recognized a glaring need: a dedicated, high-quality OTT platform that caters specifically to South Indian languages. With this vision, he founded 4SidesPlay--a confluence of technology, storytelling, and regional pride. "The OTT boom in India has largely centred around Hindi and English content. Regional audiences, especially in the South, have massive creative capital but limited exposure. With 4SidesPlay, we are giving those voices a home and a platform to grow globally," says Kalyan Kumar. Known for his commitment to cultural integrity and creator-first policies, Kalyan is also focused on integrating AI tools for intelligent content recommendations, ensuring accessibility through regional language UI/UX, and enabling monetization models for independent filmmakers. Launch & Availability 4SidesPlay is now officially live and available for download on Android and iOS platforms. Viewers can also enjoy content via the web at [ The platform currently operates on a freemium model, allowing users to explore select content for free while offering premium plans with full access to original and exclusive content. The company is also gearing up to release a string of 4SidesPlay Originals, starting with three regional web series in Telugu and Tamil, followed by a pan-South anthology film scheduled for later this year.
Fashion Value Chain
3 days ago
- Entertainment
- Fashion Value Chain
4SidesPlay Debuts as South India's First Language-Driven OTT Platform
A New Era of Regional Digital Entertainment Begins with a Dedicated Platform for Telugu, Tamil, Kannada, Malayalam, and More. In a landmark moment for regional entertainment in India, 4SidesPlay, a new-age OTT streaming platform exclusively focused on South Indian content, has officially launched. Founded by entrepreneur Kalyan Kumar, 4SidesPlay is poised to reshape the digital viewing landscape by putting regional languages and cultures at the forefront of entertainment. Kalyan Kumar, Founder & CMD of 4SidesPlay As the demand for hyper-local content surges across India, 4SidesPlay steps in to fill a major gap in the OTT market. The platform offers an expansive and growing library of films, web series, short films, documentaries, music videos, and original productions in Telugu, Tamil, Kannada, Malayalam, and other regional dialects from the South. A Platform with a Purpose 4SidesPlay is not just another OTT app-it is a cultural movement. At its core, the platform aims to preserve and promote the rich storytelling traditions, languages, and cinematic voices of South India. With thoughtfully curated content, a region-first strategy, and a focus on inclusivity, 4SidesPlay is designed to connect with audiences in Tier 2, Tier 3, and rural markets who have long been underserved by mainstream streaming platforms. 'South India is home to some of the richest, most vibrant storytelling traditions in the world, yet the digital space has not done justice to its diversity. 4SidesPlay is our answer to that gap-a platform built by the region, for the region, and of the region,' said Kalyan Kumar, Founder & CMD of 4SidesPlay. Key Highlights of 4SidesPlay Multilingual Focus : Native content in Telugu, Tamil, Kannada, Malayalam, with plans to expand into Tulu, Konkani, and tribal dialects. Original Productions : A slate of exclusive 4SidesPlay Originals featuring emerging and veteran talent from the South. Cultural Curation : Special emphasis on folklore, local legends, indie cinema, and grassroots storytelling. User-Centric Experience : Seamless navigation, regional language interface, offline downloads, and adaptive streaming. Affordable Subscription Plans: Designed to be accessible to a wide demographic, including rural and semi-urban users. Content That Speaks the Language of the People The 4SidesPlay content strategy goes beyond entertainment-it seeks to empower creators from across the South Indian states by offering a dedicated platform for their stories. With a growing ecosystem of regional directors, screenwriters, actors, and independent production houses, 4SidesPlay aims to nurture grassroots talent and offer viewers a break from homogenized content. From action-packed thrillers in Telugu to soulful Malayalam dramas, raw Kannada indie films to high-energy Tamil comedies, the platform caters to every mood and taste-all while celebrating the linguistic, cultural, and cinematic diversity of Southern India. Kalyan Kumar, the Founder and CMD of 4SidesPlay, is a media-tech visionary whose career spans over 20 years across content creation, digital media strategy, and entrepreneurship. Hailing from Andhra Pradesh, Kalyan grew up witnessing the untapped potential of regional talent and the disconnect between traditional media and local voices. After stints with leading media conglomerates and several successful ventures in film distribution and content syndication, Kalyan recognized a glaring need: a dedicated, high-quality OTT platform that caters specifically to South Indian languages. With this vision, he founded 4SidesPlay-a confluence of technology, storytelling, and regional pride. 'The OTT boom in India has largely centred around Hindi and English content. Regional audiences, especially in the South, have massive creative capital but limited exposure. With 4SidesPlay, we are giving those voices a home and a platform to grow globally,' says Kalyan Kumar. Known for his commitment to cultural integrity and creator-first policies, Kalyan is also focused on integrating AI tools for intelligent content recommendations, ensuring accessibility through regional language UI/UX, and enabling monetization models for independent filmmakers. Launch & Availability 4SidesPlay is now officially live and available for download on Android and iOS platforms. Viewers can also enjoy content via the web at [ The platform currently operates on a freemium model, allowing users to explore select content for free while offering premium plans with full access to original and exclusive content. The company is also gearing up to release a string of 4SidesPlay Originals, starting with three regional web series in Telugu and Tamil, followed by a pan-South anthology film scheduled for later this year.
Time of India
22-05-2025
- Business
- Time of India
KlugKlug onboards Ruchika P. as the new chief business officer
HighlightsRuchika P. has been appointed as the Chief Business Officer for India at KlugKlug, bringing over two decades of experience in digital advertising and ad tech. Kalyan Kumar, co-founder and CEO of KlugKlug, emphasized Ruchika's self-motivated nature and the importance of 'radical transparency' in expanding operations in the Indian market. Ruchika P. expressed enthusiasm about joining KlugKlug, highlighting the company's innovative approach to influencer marketing and her alignment with its vision for impactful business outcomes. KlugKlug , a global Influencer Marketing SaaS platform , has announced the appointment of Ruchika P. as the Chief Business Officer ( CBO ) for India. With over two decades of experience in digital advertising , ad tech , and sales leadership, Ruchika brings deep digital expertise and strategic vision to KlugKlug. She has led revenue growth at a leadership level with companies like Rezworx and Inshorts, while actively collaborating with top media agencies including GroupM, IPG, Dentsu, Publicis, Havas, and Madison. Her notable tenure at Times Internet as national head of business development for Colombia Ads saw her lead integrated media sales. Kalyan Kumar, co-founder and chief executive officer of KlugKlug, commented on the appointment, saying, 'We're pleased to welcome Ruchika as our Chief Business Officer. The first aspect of her that caught our eye was something we internally call 'Klug-ness, which is about her being 'a self-motivated ninja', which is what her past has shown, and KlugKlug is gunning for that and another trait - 'radical transparency' in all our engagements. Her leadership and structured thinking will be key in expanding our operations and reinforcing KlugKlug's values in the Indian market.' Vaibhav Gupta, co-founder and CPO of KlugKlug, also noted, "Brands today are gradually realizing the importance of data science and tech in influencer marketing. With Ruchika's experience, she brings a thoughtful mix of industry knowledge and new energy. Her grasp of what brands look for, along with her focus on structured, data-driven approaches, sits well for KlugKlug's growth in India." Commenting on her appointment, Ruchika P. stated, "I am excited to join KlugKlug at such a pivotal time in its growth journey. The company has already shown a completely novel and audacious approach to influencer marketing, and this resonated with my experience and passion for driving real and impactful business outcomes & unlocking true value to every brand's Influencer deployment. I am stoked to be a part of the talented team at KlugKlug, especially since the Founders, who have been entrenched in the Influencer space for over a decade, and the growth of this category has only just begun."
Korea Herald
08-05-2025
- Business
- Korea Herald
HCLSoftware Launches HCL UnO Agentic: The Future of Intelligent Orchestration to Drive Business Optimization
NOIDA, India, May 8, 2025 /PRNewswire/ -- HCLSoftware, the enterprise software division of HCLTech and a global provider of enterprise software solutions, announced the launch of HCL Universal Orchestrator (UnO) Agentic – a scalable, AI-powered orchestration platform that empowers enterprise leaders, developers, and business users to go beyond traditional task automation and enable autonomous workflow management and intelligent automation by seamlessly co-ordinating workflows across AI agents, robots, people and systems. Building upon the proven HCL Universal Orchestrator – a cloud-native, real-time process orchestration platform that transforms business operations by simplifying complex workflows across diverse systems – HCL UnO Agentic elevates enterprise orchestration to new heights. As a part of the HCL Automation Orchestrator Suite with GenAI capabilities, HCL UnO now harnesses the power of Agentic AI to deliver intelligent agentic orchestration – enabling organizations to unlock unprecedented value by seamlessly integrating autonomous agents into business-critical processes and workflows. We feel in recognition of our AI advancements, we were named a Leader in the 2024 Gartner® Magic Quadrant™ for Service Orchestration and Automation Platforms. AI-driven automation has long been a cornerstone of productivity and business agility. With the introduction of agentic orchestration, enterprises can now build systems that think, learn, reason, continuously adapt, and coordinate intelligently across functions within defined process guardrails. Gartner predicts"by 2028, at least 15% of day-to-day work decisions will be made autonomously through Agentic AI, up from zero percent in 2024." A critical aspect in agentic orchestration is governance, visibility, and control. Equally important is facilitating compliance, trust, security, risk management, and automating observability across AI agents and different AI frameworks. With HCL UnO Agentic, enterprises can gain complete visibility into enterprise workflows and drive compliant execution and autonomous decision-making through trusted agents that are governed and observable, making autonomous workflow management a reality. "As organizations integrate Agentic AI into their operations to unlock value and redefine enterprise efficiency, they need a flexible enterprise orchestration platform that seamlessly connects multiple AI agents – bringing agentic intelligence directly into the enterprise in a secure and scalable way. HCL UnO leads this transformation with Agentic AI at its core, empowering businesses to accelerate digital transformation while maximizing agility and business impact. By integrating deterministic and probabilistic execution, HCL UnO transforms how humans and intelligent systems collaborate to shape the future of enterprise operations," said Kalyan Kumar (KK), Chief Product Officer, HCLSoftware. Capabilities of HCL UnO Agentic include: Design Intelligent Workflows: Utilize visual tools like the UnO Agentic Builder and UnO Designer to build AI Agents and model workflows that incorporate AI agents, enhancing process efficiency. Unified orchestration approach: Seamlessly execute a combination of Agentic AI & prescriptive workflows as an integrated automation scenario and get the best of both worlds. Hybrid workflow management: Orchestrate regulated/high-risk (traditional) & low-risk/high impact (agentic) scenarios as part of a hybrid workflow. Enterprise integration: Leverage a wide ecosystem of plugins library for enterprise integration and data access to enterprise systems, ERPs, mainframe & cloud. With HCL UnO Agentic, organizations have experienced real tangible benefits such as – enhanced processing speeds by up to 60%, and reduced manual errors by more than 70% — contributing to significant cost savings and improving bottom-line results for businesses. To learn more, visit the HCL Universal Orchestrator webpage. About HCLSoftware HCLSoftware is a global leader in software innovation and the software division of HCLTech. We develop, market, sell, and support transformative solutions across various industries, including business and industry, intelligent operations, total experience, data and analytics, and cybersecurity. Our commitment to customer success and our core values of integrity, inclusion, value creation, people-centricity, and social responsibility drive us to deliver best-in-class software products that empower organizations to achieve their goals. With a rich heritage of pioneering spirit, HCLSoftware serves more than 20,000 organizations, including a majority of the Fortune 100 and almost half of the Fortune 500. Learn more about how we can help you achieve your goals at *GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Magic Quadrant for Service Orchestration and Automation Platforms, Hassan Ennaciri, Chris Saunderson, Daniel Betts, Cameron Haight, 11 September 2024
Cision Canada
08-05-2025
- Business
- Cision Canada
HCLSoftware Launches HCL UnO Agentic: The Future of Intelligent Orchestration to Drive Business Optimization
NOIDA, India, May 8, 2025 /CNW/ -- HCLSoftware, the enterprise software division of HCLTech and a global provider of enterprise software solutions, announced the launch of HCL Universal Orchestrator (UnO) Agentic – a scalable, AI-powered orchestration platform that empowers enterprise leaders, developers, and business users to go beyond traditional task automation and enable autonomous workflow management and intelligent automation by seamlessly co-ordinating workflows across AI agents, robots, people and systems. Building upon the proven HCL Universal Orchestrator – a cloud-native, real-time process orchestration platform that transforms business operations by simplifying complex workflows across diverse systems – HCL UnO Agentic elevates enterprise orchestration to new heights. As a part of the HCL Automation Orchestrator Suite with GenAI capabilities, HCL UnO now harnesses the power of Agentic AI to deliver intelligent agentic orchestration – enabling organizations to unlock unprecedented value by seamlessly integrating autonomous agents into business-critical processes and workflows. We feel in recognition of our AI advancements, we were named a Leader in the 2024 Gartner® Magic Quadrant™ for Service Orchestration and Automation Platforms. AI-driven automation has long been a cornerstone of productivity and business agility. With the introduction of agentic orchestration, enterprises can now build systems that think, learn, reason, continuously adapt, and coordinate intelligently across functions within defined process guardrails. Gartner predicts"by 2028, at least 15% of day-to-day work decisions will be made autonomously through Agentic AI, up from zero percent in 2024." A critical aspect in agentic orchestration is governance, visibility, and control. Equally important is facilitating compliance, trust, security, risk management, and automating observability across AI agents and different AI frameworks. With HCL UnO Agentic, enterprises can gain complete visibility into enterprise workflows and drive compliant execution and autonomous decision-making through trusted agents that are governed and observable, making autonomous workflow management a reality. "As organizations integrate Agentic AI into their operations to unlock value and redefine enterprise efficiency, they need a flexible enterprise orchestration platform that seamlessly connects multiple AI agents – bringing agentic intelligence directly into the enterprise in a secure and scalable way. HCL UnO leads this transformation with Agentic AI at its core, empowering businesses to accelerate digital transformation while maximizing agility and business impact. By integrating deterministic and probabilistic execution, HCL UnO transforms how humans and intelligent systems collaborate to shape the future of enterprise operations," said Kalyan Kumar (KK), Chief Product Officer, HCLSoftware. Capabilities of HCL UnO Agentic include: Design Intelligent Workflows: Utilize visual tools like the UnO Agentic Builder and UnO Designer to build AI Agents and model workflows that incorporate AI agents, enhancing process efficiency. Unified orchestration approach: Seamlessly execute a combination of Agentic AI & prescriptive workflows as an integrated automation scenario and get the best of both worlds. Hybrid workflow management: Orchestrate regulated/high-risk (traditional) & low-risk/high impact (agentic) scenarios as part of a hybrid workflow. Enterprise integration: Leverage a wide ecosystem of plugins library for enterprise integration and data access to enterprise systems, ERPs, mainframe & cloud. With HCL UnO Agentic, organizations have experienced real tangible benefits such as – enhanced processing speeds by up to 60%, and reduced manual errors by more than 70% — contributing to significant cost savings and improving bottom-line results for businesses. To learn more, visit the HCL Universal Orchestrator webpage. About HCLSoftware HCLSoftware is a global leader in software innovation and the software division of HCLTech. We develop, market, sell, and support transformative solutions across various industries, including business and industry, intelligent operations, total experience, data and analytics, and cybersecurity. Our commitment to customer success and our core values of integrity, inclusion, value creation, people-centricity, and social responsibility drive us to deliver best-in-class software products that empower organizations to achieve their goals. With a rich heritage of pioneering spirit, HCLSoftware serves more than 20,000 organizations, including a majority of the Fortune 100 and almost half of the Fortune 500. Learn more about how we can help you achieve your goals at *GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Magic Quadrant for Service Orchestration and Automation Platforms, Hassan Ennaciri, Chris Saunderson, Daniel Betts, Cameron Haight, 11 September 2024
