The Denver Art Museum (quietly) raised its prices
It's not just the artwork turning heads at the Denver Art Museum — it's the tickets, too.
Why it matters: General admission, particularly on weekends, now rivals prices at some of the country's most prestigious institutions, despite Denver's museum being smaller in scale and collection.
Driving the news: The DAM raised its prices last fall, spokesperson Andy Sinclair tells us, three years after completing a $175 million renovation.
The move largely flew under the radar, but now some visitors are raising an eyebrow.
What they're saying: "I've been to the DAM a bunch growing up. ... I don't remember it ever being something that made me think twice about cost," one user recently posted on the Denver Reddit channel, sparking a conversation about pricing.
By the numbers: In-state weekday admission for adults has jumped from $18 to $22 — a 22% increase. On Fridays through Sundays, it's $25.
Out-of-state visitors now pay $27 on weekdays instead of $22, and $30 on Fridays through Sundays.
Between the lines: That puts DAM's peak out-of-state admission on par with The Met in New York City — the most visited and arguably most iconic art institution in the country.
Context: The DAM says the increase reflects rising costs and the value of its programming.
DAM compared admission costs across museums and entertainment venues to select pricing that's in line with peer institutions nationally and locally, Sinclair says.
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