Rashid bin Humaid Council hosts panel on media's future role
Panel discussion overview
The session was moderated by journalist Ahmed Al Yammahi, with participation from a number of experts and media specialists. The discussion provided valuable insights into the future of media in the UAE.
Key topics discussed
The session covered several crucial topics concerning the media sector, including:
The role of national media in supporting Emirati values and aspirations
The impact of media initiatives on elevating the country's reputation and strengthening international relations
The influence of artificial intelligence (AI) applications in the media sector
Strategies to counter misinformation
Sheikh Rashid's remarks
Sheikh Rashid bin Humaid Al Nuaimi, Chairman of the Municipality and Planning Department in Ajman, referenced the words of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, on youth empowerment and their role in shaping the future. He emphasised that young people are ambassadors of their country, and their success is key to shaping the future.
Sheikh Rashid also commended the National Media Office for its significant achievements in both domestic and international media under the guidance of the country's leadership. He stressed that media is a powerful force in shaping national aspirations and societal ambitions.
Media's role in national development
Sheikh Rashid highlighted the UAE's investment in modern media technologies and urged optimal use of social media platforms for national benefit. He also pointed out the importance of reliable statistics, feasibility studies, and sustainable development plans for federal entities in attracting global investors.
Ohood Al Roumi's praise
Ohood Al Roumi praised the Rashid bin Humaid Ramadan Council for its transparent discussions of important topics, noting that media plays a strategic role in shaping the future and a nation's global reputation.
Abdulla Al Hamed's insights
Abdulla Al Hamed reaffirmed that the UAE's leadership prioritises the development of an advanced media sector. He discussed the BRIDGE Summit, a global initiative launched in Washington, D.C., which will be hosted in Abu Dhabi in December 2025. The initiative aims to forecast the future of media and drive transformation in the sector.
Al Hamed also stressed that 2026 would be a pivotal year for reaping the benefits of media initiatives launched in 2025 and highlighted the need for adaptation to new technologies to enhance competitiveness and credibility in national media.
Global media trends
Al Hamed pointed to the evolving media landscapes worldwide, emphasizing the importance of digital media, modern technologies, and combatting misinformation. He also discussed media's role as an economic sector and strategies for boosting the UAE's presence on the global media map.
Key global media statistics include:
Over 5 billion people will be using social media in 2024, with an annual increase of 266 million users.
AI is expected to drive global media and entertainment revenues from $80 billion to $130 billion annually.
Advertisers spent approximately $720 billion in 2023, with projections surpassing $1 trillion by 2025.
Concluding Recommendations
The session concluded with critical recommendations:
Media professionals should keep pace with technological advancements.
Adoption of ethical and professional standards to ensure the dissemination of credible content.
Raising awareness of the importance of relying on official and trustworthy sources to shape positive public opinion and achieve sustainable development.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Khaleej Times
an hour ago
- Khaleej Times
Photos: Umm Al Quwain Crown Prince holds wedding reception at Amiri Diwan
On Tuesday, Sheikh Saud bin Rashid Al Mu'alla, Member of the Supreme Council and Ruler of Umm Al Quwain, hosted a reception on the occasion of the marriage contract of the Crown Prince. Sheikh Rashid bin Saud bin Rashid Al Mu'alla has married the daughter of Sheikh Mohammed bin Hamdan bin Hamdan Al Nahyan. Sheikh Rashid is also the Chairman of the Executive Council and holds a leading role in the emirate's governance and development. The event was held in the presence of Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman, and Sheikh Ahmed bin Saud bin Rashid Al Mu'alla, Deputy Ruler of Umm Al Quwain. The Ruler of Umm Al Quwain received congratulations and blessings from the attending sheikhs and guests on the occasion. Take a look at some photographs from the evening: Among those who attended the reception were His Excellency Sheikh Humaid bin Ahmed Al Mu'alla; Sheikh Khalid bin Rashid Al Mu'alla, Head of the Amiri Diwan; Sheikh Maktoum bin Rashid Al Mu'alla; Sheikh Saif bin Rashid Al Mu'alla, Chairman of the Department of Economic Development; Sheikh Abdulaziz bin Humaid Al Nuaimi, Chairman of the Department of Land and Real Estate Regulation in Ajman; Sheikh Rashid bin Humaid Al Nuaimi, Chairman of the Municipality and Planning Department in Ajman; and a number of other sheikhs.
Al Etihad
2 hours ago
- Al Etihad
UAE participates in ‘BRICS Youth Summit' in Federative Republic of Brazil
11 June 2025 23:05 DUBAI (WAM)The United Arab Emirates participated in the 'BRICS Youth Summit' hosted by the Federative Republic of Brazil, alongside delegations from member states and partner countries from the Global South. The summit aimed to discuss ways to enhance the role of youth in achieving sustainable development and contributing to global UAE delegation was led by Khaled Al Nuaimi, Director of the Federal Youth Authority, and comprised a group of distinguished young Emiratis. This participation underscores the country's commitment to empowering youth and enhancing their presence in international forums. The delegation included representatives from key sectors aligned with BRICS' future priorities, as well as members of the BRICS Youth Council, showcasing the leadership of Emirati youth in shaping a more integrated and inclusive on the nation's participation, Khaled Al Nuaimi said, 'The UAE has always embraced the directives of its leadership, maintaining a steadfast commitment to empowering youth and supporting their active participation in global development. This reflects our firm belief that youth are the key drivers of change, empowered by developing skills, engaging in national and international policymaking, and strengthening their presence on influential Nuaimi added, 'Our participation in the 'BRICS Youth Summit' is an exceptional opportunity to strengthen cooperation among the youth of the Global South. It aims to enhance their political awareness and support leadership initiatives, encouraging them to innovate and engage in entrepreneurship. We are especially encouraging youth's role in developing the green economy and digital technologies, enabling their contribution to comprehensive development and a more sustainable future for communities worldwide.'The Summit addressed several key topics, including: Youth Integration within the Global South; Political and Organisational challenges; Youth Employment and Joint Development; Education, Science, Technology and Innovation as drivers of National Development; as well as Sovereignty, Social Justice, Environmental Preservation, Peace and the right of Nations to Shape a Shared Future. The UAE's participation in the summit reflects its commitment to enhancing international cooperation on youth issues, emphasising youth's pivotal role in building a more balanced and progressive world. It also highlights the UAE's dedication to supporting dialogue platforms for youth and expanding global partnerships, to open new horizons for innovation and sustainable development.
Al Etihad
2 hours ago
- Al Etihad
Inaugural World Franchise Day celebrates sector's growing potential
11 June 2025 22:08 SARA ALZAABI (ABU DHABI)The pivotal role of the franchise sector in supporting the national economy and empowering entrepreneurs came to the fore during a forum held in Abu Dhabi on Wednesday to mark the inaugural World Franchise Day, to be marked annually on June 11. Titled "Franchise Unites Us and Innovation Leads Us", the forum was organised by the Emirates Franchise Association, affiliated with the Abu Dhabi Chamber of Commerce and Industry, in collaboration with the Khalifa Fund for Enterprise Development and the Abu Dhabi Businesswomen event, held at the Abu Dhabi Chamber's headquarters, brought together entrepreneurs, decision-makers, and representatives from government and private sector entities involved in or interested in the franchise her opening remarks, Noor Al Tamimi, Chairwoman of the Emirates Franchise Association, reaffirmed the franchise sector's role within the UAE's economic ecosystem, especially considering national efforts to diversify sources of income and promote an entrepreneurial culture. She emphasised that franchising today is a practical tool for business growth, enabling entrepreneurs to operate within an integrated operational system, allowing them to benefit from knowledge, training, and institutional Tamimi said: "The Emirates Franchise Association continues to implement its national strategy aimed at enabling Emirati brands to expand locally and globally. The relaunch of the Association's corporate identity has been a significant turning point in its journey, especially after it received official recognition from the World Franchise Council, which made it the accredited representative of the UAE at this international forum."The franchise sector is witnessing rapid growth both locally and internationally. In the UAE, revenues have exceeded Dh100 billion annually, with an annual growth rate of 15%, while global revenues surpassed Dh6 trillion, according to the Abu Dhabi the MENA region, the total market value is estimated at over Dh120 billion. Globally, the sector encompasses more than two million franchisees, providing jobs for more than 19 million people, reflecting its vital role in supporting economies and promoting entrepreneurship, it a recorded speech presented during the forum, Simon Bartholomew, Secretary General of the World Franchise Council, stressed that World Franchise Day celebrates the global franchise community in recognition of its contributions to the international economic landscape and raises awareness of the franchise sector's role in shaping modern economies. UAE a Global Franchising Hub Speaking to Aletihad, Al Tamimi stressed the UAE's growing influence as a global franchising hub."The UAE naturally is the most suitable host for this, because of the ease of doing business, the support our leadership provides, and the national focus on diversifying beyond the oil sector. Today, we have surpassed $30 billion as a market size for franchising - and there is still room for further expansion."Explaining the vision behind the Emirates Franchise Association, she noted that their main goal is to enhance the franchising ecosystem in the UAE and make it a global powerhouse for further highlighted the enabling environment already in place, pointing to Abu Dhabi's position as a global centre for franchising and innovation."Abu Dhabi today is a franchise-friendly environment. Take Khalifa Fund for Enterprise Development, for example - it supports SMEs with funding specifically to help them scale through franchising. If you apply and meet the criteria, you can receive a grant to prepare your brand and business for the franchise model. And that is just one of many initiatives both the Khalifa Fund and Emirates Franchise Association provide to support growth." 'A Golden Platform' Mona Saqr Al Matrooshi, Board Member of the Ajman Businesswomen Council and Director General of the Ajman Society of Social & Cultural Development, told Aletihad that events like International Franchise Day offer real value for aspiring entrepreneurs."Many people do not have enough background in franchising," she said."This event is a true investment opportunity - where they can meet franchise owners, exchange ideas, and grow their businesses. It is a golden platform for those who know how to seize opportunities.""With the UAE's open economy, every citizen or resident should have their own project. What matters is knowing when and how to seize opportunities."Entrepreneur Mohammed Al Nuaimi said "franchising is a shortcut" for those who want to start a business without sufficient experience."The brand provides you with the readiness-from the basic structure to the complete business manual. The entrepreneur only needs to study the brand's suitability for the local market, whether in the UAE or the Gulf Region, and then start operating in record time. However, if they want to establish a project from scratch, they need to conduct a feasibility study, analyse the market, and identify the target group. They can then choose the appropriate sales model." 'Gaining Financial Freedom' Also speaking to Aletihad, Ebraheem Al Samadi, founder and CEO of Forever Rose, highlighted the potential of franchising in shaping the UAE's business future."Franchises offer people the opportunity to gain financial freedom, take responsibility for their careers, and run their own businesses. It is a ready-made platform. I see this as a launchpad for more billionaires and millionaires in the future.""From cafés to restaurants, franchising is everywhere. It plays a vital role in driving economic growth, and the UAE has the potential to be a franchise hub for the entire Middle East. Anyone seeking a franchise in the region will look to the UAE as their go-to destination," Al Samadi Al Saigal, Founder and Partner of Rolling Wheels Entertainment, told Aletihad that franchising is a smart path for rapid, efficient expansion."My advice to anyone with a project they believe in is to adopt the franchise model. It saves time, effort, and money. Instead of spending 7 million on 7 branches, I invest 1 million in one location while others expand the brand under the same system. As the founder, I benefit from franchise fees-both upfront and monthly."However, she urged patience and preparation. "Do not rush into franchising. You need at least two to three years of stable operations, with fully documented processes, before expanding. Let your business mature first - then grow with confidence." Meeting of Minds The forum included a dialogue session called "Meeting of Minds," bringing together leading franchise owners in the UAE, along with specialised consultants and industry experts. They discussed key opportunities and challenges related to expanding local franchises, along with the legal, operational, and financial support mechanisms needed to enhance their competitiveness and sustainable program also featured an interactive visual presentation highlighting the Association's achievements and showcasing successful Emirati brands that have expanded locally and internationally through franchising. The event also included several accompanying activities, most notably the "Franchise Walk," which showcased a selection of local and international brands. In addition, the Association organised advisory sessions in collaboration with several consultancy firms, offering specialised professional guidance on the legal, regulatory, and operational aspects of the franchise model.
