Exoticamp secures investment from KIMS Hospitals founder
'This particular investment has been made in his independent capacity. And the funds would be deployed towards scaling its technology platform and accelerating brand-building initiatives,' said Swaminathan Subramanian, CEO and Co-founder of Exoticamp Adventures Pvt. Ltd.
Exoticamp currently receives between 100,000 to 120,000 online visitors each month, with conversion rates fluctuating on a monthly basis. The average age of its consumers ranges from 22 to 25 years. 'During last financial year, our bookings stood at 25,000. And for this financial year, we have already touched over 7,000 bookings,' Mr. Subramanian said.
He further said: 'People are bored with the regular way of holidaying and they are looking for nature-based experiences. Apart from families and Gen Z consumers, we are now receiving huge interest from schools, especially the International Baccalaureate (IB) schools. Our camps are helping them with outdoor learning experiences.' Citing examples, Mr. Subramanian said, 'We are organising aqua learning camps, astro experience and stargazing is another trend that is increasing. We have now created a separate vertical for schools and we already have five schools in our network.'
With over 300 offbeat camping locations across 13 states and more than 40,000 campers hosted, Exoticamp offers curated, beginner-friendly outdoor getaways, ranging from forest glamps and tea estate stays to guided treks, kayaking, stargazing, and nature walks. India's outdoor and experiential travel market is projected to grow at over 17% CAGR, driven by a growing preference for immersive, short-haul trips.
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