
Exoticamp secures investment from KIMS Hospitals founder
'This particular investment has been made in his independent capacity. And the funds would be deployed towards scaling its technology platform and accelerating brand-building initiatives,' said Swaminathan Subramanian, CEO and Co-founder of Exoticamp Adventures Pvt. Ltd.
Exoticamp currently receives between 100,000 to 120,000 online visitors each month, with conversion rates fluctuating on a monthly basis. The average age of its consumers ranges from 22 to 25 years. 'During last financial year, our bookings stood at 25,000. And for this financial year, we have already touched over 7,000 bookings,' Mr. Subramanian said.
He further said: 'People are bored with the regular way of holidaying and they are looking for nature-based experiences. Apart from families and Gen Z consumers, we are now receiving huge interest from schools, especially the International Baccalaureate (IB) schools. Our camps are helping them with outdoor learning experiences.' Citing examples, Mr. Subramanian said, 'We are organising aqua learning camps, astro experience and stargazing is another trend that is increasing. We have now created a separate vertical for schools and we already have five schools in our network.'
With over 300 offbeat camping locations across 13 states and more than 40,000 campers hosted, Exoticamp offers curated, beginner-friendly outdoor getaways, ranging from forest glamps and tea estate stays to guided treks, kayaking, stargazing, and nature walks. India's outdoor and experiential travel market is projected to grow at over 17% CAGR, driven by a growing preference for immersive, short-haul trips.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Time of India
28 minutes ago
- Time of India
India-UK trade deal: These states and sectors may benefit most from tariff cuts; full list here
Representative image (ANI) As India and the United Kingdom ink the comprehensive economic and trade agreement (CETA), several states are poised to reap substantial economic benefits, according to ET. The deal eliminates tariffs and eases market access, unlocking new export opportunities across key sectors such as textiles, engineering goods, pharmaceuticals, marine products, and handicrafts. The following outlines the key economic gains projected for major states under the India–UK trade deal, highlighting sectors likely to experience substantial export growth driven by tariff reductions and enhanced access to the UK market, as reported by ET. Maharashtra Key Benefiting Sectors: Engineering goods, Pharmaceuticals, Apparel Nature of Expected Benefit: Higher exports of auto components, generic medicines, and garments from hubs like Pune, Mumbai, & Ichalkaranji Gujarat Key Benefiting Sectors: Pharmaceuticals, Chemicals, Engineering goods, Marine products Nature of Expected Benefit: Boost to pharma exports (Ahmedabad), chemicals (Surat & Bharuch), engineering (Rajkot), seafood (Veraval); MSMEs to benefit from easier UK access Tamil Nadu Key Benefiting Sectors: Textiles, Leather, Engineering goods Nature of Expected Benefit: Major gains in apparel (Tiruppur), leather (Vellore), auto parts (Chennai); improved price competitiveness in UK Karnataka Key Benefiting Sectors: Engineering goods, Electronics, Pharma Nature of Expected Benefit: Bangalore-based machinery and electronics exporters to benefit; pharma units to expand exports Andhra Pradesh Key Benefiting Sectors: Marine products, Textiles Nature of Expected Benefit: Substantial gains in shrimp and seafood exports from Visakhapatnam and Kakinada; textile units in Guntur region to benefit Odisha Key Benefiting Sectors: Marine products, Handicrafts Nature of Expected Benefit: Improved access for seafood from Paradip and Balasore; potential for traditional crafts in UK market Punjab Key Benefiting Sectors: Textiles, Engineering goods Nature of Expected Benefit: Textile exporters in Ludhiana and auto parts manufacturers to benefit from UK duty elimination. West Bengal Key Benefiting Sectors: Leather goods, Processed food, Tea Nature of Expected Benefit: Exports of leather items (Kolkata), Darjeeling tea, and packaged food items to increase Kerala Key Benefiting Sectors: Marine products, Spices Nature of Expected Benefit: Higher UK demand for shrimp, tuna and black pepper; exporters in Kochi and Alappuzha to gain Rajasthan Key Benefiting Sectors: Handicrafts, Gems & Jewellery Nature of Expected Benefit: Exports of Jaipur's jewellery and Jodhpur's furniture and crafts to expand due to reduced tariffs Delhi Key Benefiting Sectors: Apparel, Engineering, Jewellery Nature of Expected Benefit: MSMEs in Delhi NCR to gain from textile and jewellery exports; improved access to UK retailers Haryana Key Benefiting Sectors: Auto components, Textiles Nature of Expected Benefit: Exporters from Gurgaon and Faridabad to benefit from UK's zero-duty entry for engineering and textile goods Uttar Pradesh Key Benefiting Sectors: Handicrafts, Leather, Apparel Nature of Expected Benefit: Boost to Moradabad brassware, Kanpur leather, and Noida apparel exports with FTA-driven duty elimination Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now


Time of India
30 minutes ago
- Time of India
boAt launches in UAE: India's top homegrown audio brand marks its Gulf market debut
boAt launches full audio and wearable range in the UAE in July 2025, marking its first major Middle East expansion/Image: boAt TL;DR: boAt entered the UAE market in July 2025 as India's top audio wearables brand and the world's No. 3 per IDC rankings. The brand is offering its full range, including earbuds, headphones, speakers, and smartwatches via online platforms and select retail stores. Co-founder and CMO Aman Gupta has positioned the UAE launch as part of a broader GCC expansion , emphasizing localised storytelling, digital-first engagement, and community-driven campaigns. boAt now manufactures around 70% of its products in India, scaling production while balancing quality and local sourcing. In July 2025, boAt officially entered the UAE market, a milestone for a brand that needs no introduction back home in India. boAt is recognised as India's No. 1 and the world's No. 3 audio wearables brand (per IDC data) and is offering its line-up including true wireless earbuds, headphones, portable speakers, and smartwatches across online and offline sales channels. The debut marks its first step into the Middle East market with a full multi-channel strategy and tailored messaging to appeal to UAE audiences. Who Is Aman Gupta And Why It Matters Aman Gupta is the Co-founder and Chief Marketing Officer of boAt Lifestyle and a founding judge-investor on Shark Tank India. With prior careers at Citi, KPMG, and Harman, he launched boAt in 2014 with business partner Sameer Mehta. The brand grew rapidly to lead the Indian audio and wearables space, surpassing both local and global competition. boAt now records annual revenue of approximately ₹3,000 crore (USD 360M) and is among the top five wearable brands worldwide. At events like Fortune India's TheNext500, Gupta emphasised that boAt's international expansion, beginning with markets like the UAE and Bangladesh would ramp up from fiscal year 2025 onward. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 15 Most Beautiful Female Athletes in the World Click Here Undo His strategy involves controlled, brand-aligned growth rather than rapid global scale-up. Entry Strategy & Local Engagement boAt's UAE entry rests on three pillars: Product range : Offering its full catalog, including audio wearables and smartwatches, with competitive pricing and features tuned for Gen Z and millennial consumers. Retail strategy : Launching via omnichannel, official online presence and partnerships with offline stores. Brand positioning : A bold 'Don't Be a Fanboy' launch campaign conceptualised by Moonshot UAE tapped into boAt's playful yet disruptive spirit. According to Sameer Mehta (CEO, co-founder), the UAE, with its tech-savvy youth, high digital activity, and deep Indian diaspora, is an ideal market for boAt's expansion. As per Gulf Business, Gupta added: 'boAt is built around community, culture, and design… we see a gap between ultra-premium global players and low-cost generic products. That's where boAt fits.' He emphasised that local influencer collaborations and storytelling would drive awareness and affinity. Make in India: From Import to Local Manufacturing Aman Gupta has often spoken about boAt's shift from being a fully imported brand to gradually increasing local production. In 2023, he announced that 70% of boAt products are now manufactured in India, compared to nearly zero pre-COVID. In 2022, boAt became the first Indian wearable brand to produce over one crore (10 million) items in a year. A joint venture with Dixon Technologies and a 2.5 lakh sq ft facility in Noida support these efforts. Why the UAE Launch Is Timely in July 2025 As of late July 2025, boAt's UAE debut holds broader significance: Regional expansion : With GCC inflation stabilising and consumer tech demand rising, boAt is executing Aman Gupta's FY25+ global blueprint. Markets like Saudi Arabia, Qatar, and Oman are logical next steps. Lifestyle tech demand : UAE's high income levels and appetite for fitness, gaming, creator culture, and digital music align well with boAt's youth-focused product offering. Brand authenticity : boAt's price-to-performance positioning resonates among consumers seeking an alternative to premium global brands without compromising on style and functionality. Marketing resonance : The launch campaign's tone and storytelling style indicate boAt's intention to root itself in local cultural trends while capitalising on the Indian diaspora's influence. boAt's official launch in the UAE in July 2025 marks more than a geographic expansion. It reflects a strategic moment where India's top audio wearables brand aims to replicate its domestic success on global turf, through smart product curation, manufacturing localization, community-driven marketing, and measured scaling. With Aman Gupta at the creative helm, boAt's UAE debut presents a fresh case study in how evolving Indian tech brands can now approach global markets with clarity, cultural nuance, and authenticity

The Wire
an hour ago
- The Wire
Shloka Solutions Expands Footprint with Strategic Takeover of Socially India in Delhi Debut
Shloka Solutions, a leading digital marketing and app development company headquartered in Bangalore, is excited to announce its strategic expansion into North India with the acquisition of Delhi-based social media and branding powerhouse, Socially India. This acquisition marks a key milestone in Shloka's journey, enhancing its national footprint and reinforcing its innovative creative-tech capabilities. Founded in 2018, Shloka Solutions has rapidly grown into a trusted partner for over 450 brands across India, the UAE, and the United States. The company is renowned for its expertise in creating integrated, scalable digital ecosystems that combine branding, digital marketing, UI/UX, web and mobile app development, Ai & AR and performance marketing. Shloka's work spans a variety of industries, delivering bespoke solutions that blend creativity with cutting-edge technology. Socially India, established in Delhi, has earned a reputation for its trend-driven content, viral social media campaigns, and cultural branding that resonates with modern audiences. With a strong track record in fashion, wellness, and lifestyle sectors, the agency brings a dynamic, culturally rich approach to Shloka's already formidable tech foundation, expanding its creative horizon. The acquisition not only strengthens Shloka's presence in the Delhi market but also bolsters its creative division. This collaboration merges the strategic and technical strengths of both teams, offering an end-to-end service where creativity meets technology, and design meets development. The newly integrated Delhi team will work seamlessly under the Shloka Solutions brand, ensuring high-quality delivery across all client engagements. Shreya Shetty, Founder and CEO of Shloka Solutions, expressed her enthusiasm about the acquisition: 'This is more than just a business move—it's a fusion of creativity and technology. Socially India brings a unique understanding of cultural trends and social conversations, while Shloka's tech-first approach empowers brands to grow in a measurable, innovative, and future-ready way. Together, we're in a strong position to help businesses scale with creativity at their core.' This strategic acquisition aligns with Shloka's broader vision of strengthening its national presence while simultaneously expanding into international markets. Looking ahead, Shloka plans to amplify its service offerings with proprietary tech products, automation tools, and global partnerships, all while continuing to push the boundaries of digital marketing innovation. For existing clients of Socially India, this transition promises a seamless experience, offering an expanded service suite, greater resources, and access to Shloka's full-stack digital capabilities. New clients in Delhi will benefit from Shloka's unique ability to combine creative excellence with technological proficiency, providing them with a truly integrated approach to digital marketing and branding. This collaboration signifies a bold step towards building a national creative-tech ecosystem—one that harmoniously combines the vibrant, artistic pulse of Delhi with the digital engineering excellence of Bangalore. Together, Shloka Solutions and Socially India are poised to redefine the digital landscape, driving innovative strategies that empower brands to reach new heights in today's fast-evolving digital world. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI This is an auto-published feed from PTI with no editorial input from The Wire.