Generation Z Walks Into a Bar—and Grows Up
After a few such forays, Mr. Lawley, now 27, decided to share what he learned. With 'zero expectations' in February 2024, he posted a video instructing young men 'how to go to a bar alone.' He was astonished to discover that, within days, his video had more than a million views. He added more videos, tapping a market he never knew existed.
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