HONOR Unveils New Corporate Strategy to Transition to an AI Device Ecosystem Company
Global technology brand HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. The visionary three-step plan details the bold steps HONOR will take to usher in the new intelligent world, and calls on the industry to co-create an open, value-sharing ecosystem that maximizes human potential, ultimately benefiting all mankind.
'It is clear that the AI revolution will reshape the paradigm of the device industry – completely transforming our productivity, our society, and even our culture more than ever before,' said James Li, CEO of HONOR. 'I am calling on all of us to unite together to address the challenges – as well as the many opportunities – of AI technology. I also call on the industry to be truly open so that we can fully embrace this exciting AI future. Let's do it together.'
The designation HONOR ALPHA PLAN is chosen for its unique symbolic meaning. Alpha, as the first letter in the Greek alphabet, symbolizes HONOR's relentless pursuit of technological excellence. Additionally, the Chinese word for humans (人) can be found where the stroke connects in the lowercase letter 'α,' echoing HONOR's commitment to human-centric innovation. The East-meets-West symbolism perfectly encapsulates HONOR's global vision and ambition to create value for consumers worldwide.
THE HONOR ALPHA PLAN comprises three steps: The first step begins with the development of an intelligent phone. HONOR will work with partners to open technology boundaries to co-create a new paradigm for AI devices in the agentic AI era. Next, HONOR will open industry boundaries and co-create a new paradigm for AI ecosystem in the physical AI era. Finally, in the AGI era, HONOR will open human potential boundaries and co-create a new paradigm for civilization.
The envisioned intelligent phone that is central to the first step will embed human-centric AI that is purpose-built to maximize human potential, including the leading AI technology HONOR showcased during the keynote address.
Leading AI Technology for the Agentic AI Era
The world's first GUI-based personal mobile AI agent developed by HONOR redefines daily convenience with intelligent technology.
In a technology showcase in collaboration with Google Cloud and Qualcomm Technologies, HONOR demonstrated how an AI agent can help make a table reservation through a third-party service while taking into consideration appointments saved in the HONOR Calendar and traffic information. HONOR plans to bring agentic experiences to its devices in international markets in the near future.
HONOR is transforming mobile photography with AiMAGE, the new brand for HONOR's imaging technology. AiMAGE is powered by the AI Kernel, the industry's first solution to support device-cloud AI models. Locally, the on-device model supports a 1.3 billion parameter model to generate a 50% uplift in image clarity. The cloud counterpart benefits from a larger scale of computing resources, running a 12.4 billion parameter model to massively enhance the quality of telephoto images.
Equally important in AiMAGE is the AI ecosystem component. Through collaborating with partners, including Google Cloud, HONOR will continue improving the versatility of its imaging offerings by integrating more intuitive AI features into its smartphones. The brand-new AI Upscale feature for restoring old portraits will be rolled out gradually to the HONOR Magic7 series , powered by the Snapdragon® 8 Elite Mobile Platform, starting this March.
HONOR introduced the world's first all-ecosystem file-sharing technology. With it, users can enjoy ultra-fast speeds, whether transferring files to one or many iOS and Android devices. Additionally, the brand also announced that AI Deepfake detection will soon arrive in its latest flagship bar phones and foldable phones in international markets.
Co-creating an Open, Value-sharing Ecosystem with Global Partners
'As we move into the physical AI era, we need to open our industry boundaries and co-create a new paradigm for the AI ecosystem,' Li said. To reach the second step of its strategic plan, HONOR calls on the industry to open up its AI capabilities for a wider range of devices, enabling seamless collaboration as HONOR co-creates a value-sharing ecosystem with global partners. As testament to its commitment, HONOR announced today that it will invest more than USD 10 billion over the next five years to fund this endeavor.
'In the end, we will open human potential boundaries, and co-create a new paradigm for civilization in the AGI era. You will witness the co-existence between carbon-based life and silicon-based intelligence. This is why all of us need to work together to maximize human potential to embrace an intelligent world,' said Li, extending an invitation for all to join HONOR to realize the third and final step of its plan.
Representatives from Google Cloud, Qualcomm Technologies, Inc., CKH Group, Orange, Telefónica and Vodafone joined Li on stage to officiate a tree-lighting ceremony. By illuminating a tree of light representing the AI ecosystem and AI devices, the ceremony symbolized the collaboration of industry partners to co-develop the AI device ecosystem that will serve every consumer worldwide.
'Today, HONOR has presented a bold new vision for a future where AI will underpin every facet of the device user experience. We are excited to partner with HONOR to integrate our technology and power the next generation of AI devices,' said Alex Katouzian, Group GM, Mobile, Compute, & XR, Wearables, Qualcomm Technologies, Inc.
'Collaboration is the fabric that weaves together the open ecosystem for AI. We're thrilled to join hands with HONOR and other industry partners to ride this disruptive wave. We are working closely to deeply integrate Google's Gemini AI models into HONOR solutions, and create new possibilities for users around the world that were never before possible, while protecting their data security and user privacy,' said Matt Waldbusser, Managing Director, Global Solutions and Consumer AI, Google Cloud.
To demonstrate the HONOR ALPHA PLAN's emphasis on a consumer-centric approach, HONOR pledged to provide seven years of Android OS and security updates for its HONOR Magic series, starting in the EU market.
In addition, HONOR committed to accelerating its sustainability initiatives to reach operational carbon neutrality by 2040, five years ahead of its initial goal. HONOR also announced its plan to achieve carbon neutrality across its entire supply chain and products by 2050.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Arabian Post
12 hours ago
- Arabian Post
Oil Holds Gains on US China Trade Talks Optimism
Oil prices maintained stability following a notable rise as market participants reacted to constructive signals from high-level discussions between the United States and China. Brent crude hovered near $65 a barrel, positioning itself for a weekly advance that would mark its first since mid-May. Similarly, West Texas Intermediate settled close to $63, reflecting a cautious but optimistic outlook amid evolving geopolitical dynamics. The dialogue between President Donald Trump and Chinese President Xi Jinping marked a pivotal moment in addressing ongoing trade frictions that have weighed heavily on global markets. Both leaders expressed commitment to continued negotiations targeting tariff disputes and supply chain concerns, particularly regarding rare earth minerals critical for technology and manufacturing sectors. This development provided a welcome boost to commodity traders, who have been closely monitoring the situation amid fears of escalating protectionism. Market analysts have noted that oil, being highly sensitive to international trade flows and economic growth forecasts, often mirrors the broader sentiment surrounding US-China relations. The prospect of easing trade tensions suggested potential improvements in global demand for energy, which had been dampened by uncertainty and tariff barriers affecting industrial output. ADVERTISEMENT Despite the positive tone, traders remained vigilant. The recent gains followed a period of volatility driven by mixed signals from trade negotiations and concerns about slowing economic activity in key consuming regions such as China and Europe. Economic indicators have highlighted uneven growth patterns, prompting cautious optimism rather than outright confidence. The agreement to pursue further talks on rare earth minerals carries significant implications beyond the energy markets. These materials, essential for manufacturing electronics, renewable energy technologies, and defence equipment, have been at the centre of a strategic tussle between the two economic superpowers. Supply disruptions or restrictions have ripple effects on various sectors, influencing broader commodity market trends. Financial markets also responded to the potential for stabilisation in trade relations, with equity indices showing tentative gains in tandem with oil's upward movement. Investors appear encouraged by the prospect of de-escalation, although the path to a comprehensive trade deal remains uncertain. The oil market's reaction underscores the interconnectedness of geopolitical developments and commodity pricing. While the immediate impact of the talks has been supportive for prices, the sector continues to face headwinds, including fluctuating demand forecasts and supply-side challenges. OPEC's production decisions, US shale output levels, and inventories in key storage hubs remain closely watched variables that could influence price trajectories. The broader economic backdrop factors into market calculations. Growth slowdowns in major economies have triggered expectations of weaker fuel consumption, while concerns about inflation and central bank policies contribute to volatility in oil and financial markets. The Federal Reserve's stance on interest rates and stimulus measures in China are particularly influential, shaping investor sentiment and demand projections. Traders are also monitoring geopolitical tensions outside the trade sphere, including developments in the Middle East and North Africa, which historically affect oil supply security. Any escalation in these regions tends to prompt risk premiums on crude prices, adding complexity to an already dynamic market environment. In the supply chain arena, ongoing challenges related to refining capacity and transportation logistics remain points of focus. Infrastructure bottlenecks and maintenance schedules have periodically constrained fuel availability, impacting pricing at the consumer level. These operational factors, coupled with geopolitical and economic influences, create a layered context for oil market behaviour.
Gulf Today
15 hours ago
- Gulf Today
China's export curbs on rare earth minerals worry Europe
China is flexing its economic muscle in more senses than one. Its decision to restrict exports of the rare minerals and magnets has sent shivers down the spines of global automakers in Germany and in the United States. Rare earth minerals are needed in key sectors like car manufactures, semi-conductor industry, aerospace industry. The Chinese possess half of the global rare earth mineral reserves. The Chinese decision was mainly to counter US President Donald Trump's refusal to export crucial computer chips needed for AI, and the US' refusal to allow imports from Chinese chipmaker Huawei. More importantly, what has angered the Chinese is the refusal of student visas to Chinese students, and the cancellation of the visas of those who are students in American universities. Europe is caught in a crossfire in the trade war between the giants, the US and China. Europeans, as well as Americans, have suddenly realised that it is not such a good thing to depend on China for either rare earth minerals or even manufactured goods including cars. The West is desperately looking to reduce its dependence on China and it is seeking to diversify its supply chain. European Union (EU) Commissioner for Industrial Strategy Stephane Sejourne said, 'We must reduce our dependencies on all countries, particularly on a number of countries like China, on which we are more than 100 per cent dependent.' Meanwhile EU Trade Commissioner Maros Sefcovic said that he was in touch with his Chinese counterpart and they had agreed to clarify the rare earth minerals situation. Major automakers like Mercedes and BMW are claiming that they have enough inventories and their production schedules will not be affected. But it is clear that shortages are looming on the horizon. The US-China trade talks are quite crucial, even as American President Donald Trump wrote on his social media platform, Truth Social, 'I like President Xi of China, always have, and always will, but he is VERY TOUGH, AND EXTREMELY HARD TO MAKE A DEAL WITH.' Trump is blaming China for breaking the deal made in Geneva to roll back the tariffs that each side had imposed on the other, Trump reduced the tariffs from 145 per cent to 30 per cent, and China reduced it from 135 per cent. Mercedes-Benz production chief Jeorg Burzer said he was talking to top suppliers of the company about building 'buffer' stocks anticipating trouble in the future. He said that Mercedes is well stocked for now and production schedules are not affected. But automakers in Europe and America have aired their worries about the curbs on Chinese exports of the rare earth minerals. Many of the captains of industry are lobbying with their governments to solve the deadlock. Wolfgang Weber, CEO of Germany's electrical and digital industry association, ZVEI, said in an emailed statement, 'Companies currently feel abandoned by politicians and are partly looking for solutions to their difficult situation on their own in China.' Trump's declaration of the tariff war against America's trade partners had mostly caused quiet murmurs, and many countries from the EU and other countries like Japan are trying to work out a trade deal without crossing swords with the US. But China was not willing to take Trump's tariffs passively. It is aware that it has power enough to counter American tariffs with tariffs of its own. The Chinese have always been defiant of the Western world, even when they did not have the economic power they now have. There is of course the harsh fact. China needs the Western countries to maintain its economic growth. It is its exports to Western countries that have made it rich and powerful. Europe and US need the cheap labour of China, and China needs the Western markets. They have to strike a deal with each other.
Dubai Eye
a day ago
- Dubai Eye
Trump and Xi agree to further talks to settle trade disputes
US President Donald Trump and Chinese leader Xi Jinping agreed to further talks between the countries to hash out differences on tariffs that have roiled the global economy, according to US and Chinese summaries of their phone call on Thursday. "There should no longer be any questions respecting the complexity of Rare Earth products," Trump wrote on social media. "Our respective teams will be meeting shortly at a location to be determined." Trump and a Chinese government summary of the meeting said the leaders had invited each other to their respective countries at a future date. "The US side should take a realistic view of the progress made and withdraw the negative measures imposed on China," the Chinese government said in a statement published by the state-run Xinhua news agency. "Xi Jinping welcomed Trump's visit to China again, and Trump expressed his sincere gratitude." The highly anticipated call came amid accusations between Washington and Beijing in recent weeks over "rare earths" minerals in a dispute that has threatened to tear up a fragile truce in the trade war between the two biggest economies. The countries struck a 90-day deal on May 12 to roll back some of the triple-digit, tit-for-tat tariffs they had placed on each other since Trump's January inauguration. Though stocks rallied, the temporary deal did not address broader concerns that strain the bilateral relationship, from the illicit fentanyl trade to the status of democratically governed Taiwan and US complaints about China's state-dominated, export-driven economic model. Since returning to the White House in January, Trump has repeatedly threatened an array of punitive measures on trading partners, only to revoke some of them at the last minute. The on-again, off-again approach has baffled world leaders and spooked business executives, who say the uncertainty has made it difficult to forecast market conditions. China's decision in April to suspend exports of a wide range of critical minerals and magnets continues to disrupt supplies needed by automakers, computer chip manufacturers and military contractors around the world. Beijing sees mineral exports as a source of leverage - halting those exports could put domestic political pressure on the Republican US president if economic growth sags because companies cannot produce mineral-powered products. The 90-day deal to roll back tariffs and trade restrictions is tenuous. Trump has accused China of violating the agreement and has ordered curbs on chip design software and other shipments to China, while also doubling steel and aluminum tariffs to 50 per cent. Beijing rejected the claim and threatened counter-measures. In recent years, the United States has identified China as its top geopolitical rival and the only country in the world able to challenge the US economically and militarily. Despite this and repeated trade threats and tariff announcements, Trump has spoken admiringly of Xi, including of the Chinese leader's toughness and ability to stay in power without the term limits imposed on US presidents. Trump has long pushed for a call or a meeting with Xi, but China has rejected that as not in keeping with its traditional approach of working out agreement details before the leaders talk. The US president and his aides see leader-to-leader talks as vital to sort through log-jams that have vexed lower-level officials in difficult negotiations. Thursday's call came at Trump's request, China said. It's not clear when the two men last spoke. Both sides said they spoke on January 17, days before Trump's inauguration and Trump has repeatedly said that he had spoken to Xi since taking office on January 20. He has declined to say when any call took place or to give details of their conversation. China had said that the two leaders had not had any recent phone calls. The talks are being closely watched by investors worried that a chaotic trade war could cut into corporate earnings and disrupt supply chains in the key months before the Christmas holiday shopping season. Trump's tariffs are also the subject of ongoing litigation in US courts. Trump has met Xi on several occasions, including exchange visits in 2017, but they have not met face to face since 2019 talks in Osaka, Japan. Xi last traveled to the US in November 2023, for a summit with then-President Joe Biden, resulting in agreements to resume military-to-military communications and curb fentanyl production.
