‘I tried TikTok's viral lash growth serum-infused mascara in its new shade and I'm obsessed'

Daily Mirror

20-07-2025

Shopping Writer Meghan just tried TikTok's favourite lash growth serum-infused mascara that promises fuller lashes with every wear - and she can't get over the results
I've always been blessed with relatively long eyelashes, not too straight and not too dense, but that doesn't mean I haven't wanted to encourage them to grow to that covetable, false-looking length we all want. I've tried plenty of lengthening mascaras that do a great job of creating a longer look, but what if there were a mascara that not only makes lashes look longer but also actually makes them longer with every wear?
TikTok went crazy for Glow For It's eyelash serum when it first released, and then beauty buffs were thrilled to try their eyelash serum-infused mascara when it originally dropped - but there was one slight fault. Suited to no-makeup makeup looks, the original Glow For It mascara only came in a natural brown shade. But they've now got a black mascara available, and needless to say, I was excited to take it for a spin.
Answering fans' outcry for a black shade, Glow For It released their new colour of the internet sensation mascara. But they didn't stop at a new shade; this mascara promises a next-level formula that does even more for your lashes than its predecessor.
Taking everything fans loved about the cult-favourite mascara, Glow For It upgraded the formula with tripeptides that work to ensure eyelashes appear longer, fuller and stronger, improving their strength and appearance with every use.
This innovative formula combines black pigment with powerful lash care actives to condition, strengthen, and visibly enhance natural lashes, whether you've already got naturally luscious lashes that you want to look a bit better or whether you're trying to encourage new lash growth.
I can't comment on the long-term effects of this mascara yet, though my experience using the iconic lash growth serum was noticeable after just a few weeks of using it regularly. That said, this Glow For It Lash Focus mascara has claimed pride of place in my makeup routine now, as it seamlessly walks the line between makeup and self-care.
It has a visible impact on eyelashes upon application, even on lashes like mine that are already long and healthy. Without creating the dreaded spider-leg effect, this mascara clings to each lash for a volumised look that rivals false lashes.
Boasting a simple, spiral wand for precise and efficient application, this mascara delivers longer, fuller-looking lashes from root to tip. Thanks to the new black pigment, this mascara provides instant definition and a stand-out finish that works perfectly for simple, everyday makeup or a full-glam beat.
The only downside I've found, though it's a personal preference, is that it's not waterproof, so if you're prone to watery eyes, this mascara can begin to bleed and slip into your undereye area. That said, I did find it lasted all day, from early in the morning to late at night, without any visible change, such as smudging and flaking. However, the water-soluble formula does make the mascara super easy to take off with wipes and cleansers at the end of your day.
You can pick up my new favourite mascara directly from Glow For It for £19.99. Or, if you want to try out other serum-infused mascaras, Clarins has this SOS Lashes Serum Mascara for £29.99, while UK Lash offers this Lash Growth Serum + Volume Boost Mascara Set for the slightly higher price point of £45.90.
And it's not just me loving this new black Lash Focus Mascara, as plenty of 5-star reviews have already piled in. One satisfied customer shares: "quite easily my favourite mascara i've ever used (i've used so many). this product will keep your lashes looking like falsies. keeps my lashes curled all day. i am a carer and i enjoy feeling pretty, this mascara allows me to feel that. for the first time in my life, i feel naturally beautiful! the mascara, the lash serum, the brand, the employees - this brand is the epitome of perfection. i genuinely could not love a brand more. i will be forever thankful to the lovely daisy, and her team for what they've achieved and put out into the world! if i could recommend one brand for the rest of my life it would be glow for it!"
Another buyer beams: "Very fussy with my mascaras and this is the best of the best! Lengthens and provides volume without looking clumpy, even better that it's packed with all the good stuff to help keeping my lashes growing longggg! Love love love, can't say it enough."
And a third shares the same sentiment, writing: "So I already use the lash serum so my lashes are so long already. But after using this mascara it just enhanced them so much more. I love this mascara so much, it doesn't clump, it's easy to remove, doesn't weight down my lashes and makes them look much fuller and longer."