Prose expands with new customization center in California
The 43,000-square-foot facility represents a $9 million investment and mirrors the advanced automated systems of the brand's flagship site in Brooklyn. With this expansion, Prose aims to significantly increase production capacity for its offerings, which also include personalized supplements.
"This expansion marks a significant step forward in Prose's evolution, enabling us to meet growing demand from customers across the U.S. and Canada," said Prose CEO and co-founder, Arnaud Plas. "We look forward to leveraging this new state-of-the-art customization center to further drive personalized beauty solutions and set a new standard for the industry.'
With 29% year-over-year growth and $165 million in revenue reported for 2024, Prose's momentum has driven the need to expand its capacity. The new location in Southern California was chosen strategically to shorten delivery times and improve operational sustainability.
Notably, the new facility is expected to cut downstream shipping emissions by 50%, amounting to a projected savings of over 1,000 metric tons of CO2 per year.
"The Los Angeles area was the ideal choice for our new customization center due to its proximity to our West Coast customers," added Anthony Perdigao, Prose COO.
"By strategically positioning our operations in Southern California, we are significantly reducing shipping times for nearly 50% of customers, enhancing our ability to deliver customized beauty solutions quickly and efficiently."
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