Dubai Watch Week Announces Show Dates For Open-To-The Public Event
It is a big year for Dubai Watch Week, one of the largest independently run regional watch shows in the world. Founded and operated by watch retailer Ahmed Seddiqi, the show celebrates 10 years of existence this year. To mark its growth, the venue is moving to a much larger 200,000-square-foot space more centrally located (than the previous financial district) in the city and increasing the number of exhibitors by 46 percent to a massive 90 brands. The show organizers are also reformatting its classes, immersive programs, round table discussions and other aspects.
The change coincides with the 75th anniversary of Seddiqi retail stores, which was founded in 1950, even before the UAE was formed. Since its inception, the family-owned business has steadily built its reputation as leaders in the luxury watch and jewelry world. Four generations later, just in time for the 75th anniversary, Ahmed Seddiqi is launching a refreshed marketing concept and campaign. The company has built up from a single location in 1950 to 40 stores across the UAE in 2025.
The new Ressence watch created to honor 75 years of Ahmd Seddiqi features a dial made from sand from ... More each of the seven Emirates.
Additionally, Ahmed Seddiqi is partnering all year long with various watch brands for special, commemorative editions – many of which will be on display during the show. In fact, just this past week, Belgian watch brand Ressence unveiled its Type 9 S75 limited edition watch created in partnership with Ahmed Seddiqi for the anniversary. It features a dial filled with sand sourced from the dunes of all seven Emirates of the UAE. Just 20 pieces will be made.
Dubai Watch Week offers immersive classes and programs.
DWW 2025
The 7th edition of the show (it is not an annual event) will take place at the Burj Park at Dubai Mall, under the patronage of Sheikha Latifa Bint Mohammed, Chairperson of the Dubai Culture & Arts Authority (partner of DWW). In addition to dedicated space for globally renowned brands, the organizers are setting space for many micro and independent brands to offer its clients and visitors depth and variety.
The previous event, which took place in November of 2023, attracted 23,000 visitors from around the world. That number is expected to increase exponentially now that the show has nearly doubled in number of exhibitors and space allotment. Among the big brands exhibiting are Audemars Piguet, Breitling, Bulgari, Chanel, Chopard, Jacob & Co., Rolex, TAG Heuer, Tudor, Ulysse Nardin, Van Cleef & Arpels and others.
In terms of niche and micro brands, visitors can expect to see outstanding horology from companies such as Armin Strom, Bell & Ross, Biver, Bovet, F.P. Journe, Greubel Forsey, H. Moser &Cie, Ming, MB&F, Parmigiani Fleurier, and many more.
'The increasing interest from brands and partners ahead of this year's edition has been
rewarding and humbling as we further establish the Dubai Watch Week platform and
continue to propel Dubai as a global destination,' said Hind Seddiqi, CEO of Dubai Watch Week in a statement issued about the show.As has been the case with all Dubai Watch Week events, the 10th version is free and open to the public. It will run from November 19 to 23, 2025.
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