Amy Montagne Named Nike Brand President, Heidi O'Neill to Retire as the Swoosh Makes More Big Management Changes

Yahoo

07-05-2025

Nike announced a series of changes to its senior leadership team late Monday in an effort to 'accelerate' its progress against its Win Now action plan.
According to the Swoosh, chief executive officer and president Elliott Hill and Heidi O'Neill, president of Consumer, Product, and Brand, have decided the O'Neill's division will now be divided into three distinct areas: Consumer and Sport, Marketing, and Product Creation, which is inclusive of innovation and design.
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These roles will now report directly to Hill, the company said. As a result of these changes O'Neill has decided to retire from Nike after 26 years. She will continue to serve in an advisory capacity until September.
'For nearly three decades, Heidi has been a true champion for Nike, for sport and for athletes across the globe. Her vision and dedication over the years have left an indelible mark on Nike and created an impact on the world of sport,' Hill said in a statement. 'Among Heidi's many successes, she most recently elevated our brand voice, and innovation and product pipeline by putting sport and athletes at the center of everything we do. I want to thank Heidi for her passion, commitment and service and wish her the best on her next adventure.'
Heidi O'Neill. Courtesy of Nike
As a result of this move, Amy Montagne, previously the vice president and general manager of global women's, has been promoted to president of Nike brand, responsible for 'obsessing and serving consumers' across all sports and driving future growth for the Nike brand.
Montagne has worked at Nike for 20 years, and has previously held various VP/GM roles, including Asia Pacific and Latin America, global men's, global categories, global women's, global merchandising, and other leadership positions in North America, running, women's training, and sportswear. Before joining Nike, Montagne worked in allocation, planning, and merchandising at Gap Inc., Mervyn's, and Walmart.
Next, Phil McCartney, formerly VP of footwear, has been promoted to EVP and chief innovation, design & product officer, responsible for the creation of innovative and coveted product, season-after-season. This includes how Nike, Jordan and Converse innovates, designs, and creates products for athletes around the world.
McCartney is a seasoned professional with 27 years of experience at Nike. He previously served as the VP of Nike footwear, a position he has held since 2016. Over the past nine years, he has contributed significantly to the growth of Nike by working across product development, design, and merchandising for all sports and Nike sportswear.