END and CP Company celebrate anniversary with collab tribute to corner shop
It described the collab as a 'landmark partnership' between the two brands that have long worked together, and reflects 'their passion for product and shared commitment to innovation, boundary-pushing design and cultural storytelling'.
So what have they come up with? It's a 'Corner Shop' collection that 'draws inspiration from the humble hometown hero: the British corner shop'.
Think of the 'nostalgic allure' of the confectionery aisle, 'with its cellophane shine, rainbow hues and tactile textures, reimagined through CP Company's pioneering Kan-D fabric'.
Kan-D? In case you didn't know, that's a new addition to the label's fabric range, its name being an acronym for 'Klear Achronic Nylon Dyed'. Essentially it's monofilament nylon developed through a flattening process to achieve a 'transparent, luminous, cellophane-like finish, a testament to CP Company's legacy of textile innovation and technical excellence'.
There are four pieces in the line-up that reinterpret CP Company hits, the Goggle Puffer, Technical Vest, Bomber Jacket, and Shoulder Bag, with END.'s 'modern, elevated perspective' added in.
Colour-wise, the collection features a translucent icy blue hue, ('evoking the soft neon glow of corner shop signage').
Meanwhile the fabric transparency shows the garments' internal structural detailing, giving us a view of intricate seams, patchwork, panels and quilting.
And for the first time ever, CP Company's signature Goggle lens comes in a metallic, rainbow iridescent rim, 'a bold nod to the pick 'n' mix wrappers that inspired the collection', while dual branding runs throughout.
It's all available online at endclothing.com and in END. stores in Newcastle, Glasgow, Manchester, London, and Milan.
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