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Forbes
6 minutes ago
- Forbes
Science Star Mark Rober Is The Latest YouTuber To Get A Netflix Deal
Netflix has announced it will develop an educational family competition show with content creator Mark Rober, its second deal in a year with a popular children's YouTuber, as the streamer leans into creating new family and kid-friendly content as a proven way to retain subscribers and boost engagement. Mark Rober on "Jimmy Kimmel Live!" Disney General Entertainment Content via Getty Images Former NASA engineer and YouTube star Rober, ranked at No. 8 on Forbes' list of top-earning creators this year, will create and host a new competition series to debut next year combining entertainment and education, much like he aims to do on his social media accounts, where he boasts more than 76 million followers combined. Netflix did not attach a dollar amount to the deal, but it's the second the streamer has inked with a children's educational content creator after signing Ms. Rachel to produce exclusive episodes in January. That deal has paid off—"Ms. Rachel: Season 1' is inching up on a record for a Netflix show with the most weeks spent on its Top 10 list and is a prime example of how young children can be among the most important demographics for a streaming service. As viewers, young children are more likely to latch onto a show or movie and rack up viewing hours by watching repeatedly, as evidenced by "Ms. Rachel"—Netflix has only four episodes, but the season was the seventh most-watched on the streamer in the first half of the year with 162 million hours viewed. Children also hold tremendous sway over their parents' choice of streaming subscription, with a 2023 YouGov poll showing 49% consider what children's content is available on a platform before subscribing, almost equal to how many people weigh the platform's cost before signing up (50%). Kids' shows, especially those classified as 'dialogue-free' or 'low-dialogue," are also more likely to become international hits than their adult-oriented counterparts, media consultant Emily Horgan told the Los Angeles Times, and shows geared toward pre-school children, like 'Ms. Rachel' and 'CoComelon' on Netflix, have been particularly successful. Get Forbes Breaking News Text Alerts : We're launching text message alerts so you'll always know the biggest stories shaping the day's headlines. Text 'Alerts' to (201) 335-0739 or sign up here . Rober is estimated by Forbes to have made $25 million in the last year. Ms. Rachel, whose real name is Rachel Griffin-Accurso, is estimated to have made $23 million in the same period. Key Background Netflix launched its dedicated children's section in 2011 with acquired content from sources like PBS and Cartoon Network, then branched into original children's programming in 2013 with "Turbo FAST," an animated series based on the DreamWorks Animation film "Turbo.' Within two years, Netflix had made 14 original shows for kids and has only stepped up kids' content production each year since. "Ms. Rachel," "Peppa Pig" and "Gabby's Dollhouse" were among Netflix's most-watched titles in the first half of 2025, the streamer's data shows. Later this year, Netflix will also start streaming "Sesame Street." The streamer picked up the show after Warner Bros. Discovery said it wasn't renewing its deal with the long-running program, and both new and catalogue episodes will soon be available on Netflix. Netflix has found some of its biggest successes in adapting programming originally created for YouTube, by far the most popular platform for children. 'Cocomelon,' for instance, started as one of the world's most popular children's programs (its flagship YouTube channel has 193 million subscribers) before becoming a Netflix show in 2022. It was the second-most-watched program on Netflix in all of 2024, after 'Bridgerton.' Netflix acquired the streaming license to 'Blippi,' a YouTube channel aimed at toddlers and young children with 25 million followers, in 2022 and announced its 'Ms. Rachel' deal in January. The new Rober show, a name for which has not been announced, will premiere in 2026. What To Watch For More children's content from Netflix. "Barbie Mysteries" will release new episodes Aug. 28. "The Twits," a film based on Roald Dahl's 1980 children's novel of the same name, is set for release in October. The streamer will also be releasing three new Dr. Seuss animated series this fall: 'Red Fish, Blue Fish,' 'Horton!,' and 'The Sneetches.' Tangent Across all streamers in the first half of the year, children's programming accounted for a large piece of the pie, Nielsen data showed. The popular children's cartoon 'Bluey,' available on Disney+, was streamed for more than 25 billion minutes in the first half of 2025 as the most watched TV show in any category. "Spongebob Squarepants" also made the top-10 list of most popular shows. Six of the top nine most-streamed movies of the year so far are children's titles, and they accounted for nine of the top 20 overall. Further Reading Forbes Harry And Meghan Sign New Netflix Deal After All—But For Less Than Previous Mega-Deal By Mary Whitfill Roeloffs Forbes Netflix's Best New Kids Show Has High Audience Scores, Is Adorable By Paul Tassi Forbes Forbes Top Creators 2025 By Steven Bertoni
Geek Tyrant
2 hours ago
- Geek Tyrant
Colin Farrell Spirals in Trailer for Netflix's Psychological Thriller BALLAD OF A SMALL PLAYER — GeekTyrant
Netflix has released the first trailer for Edward Berger's Ballad of a Small Playe r , a psychological thriller led by Colin Farrell. The film follows Farrell as Lord Doyle, 'a man who spends all day and night on the casino floors of Macau. As he struggles to keep up with his debts, Fala Chen's Dao Ming, a casino employee, surfaces to save him. 'Meanwhile, Tilda Swinton plays a private investigator named Cynthia Blithe who is hot on his trail and ready to confront him about his past.' This looks like a good and intense film, and it's based on Lawrence Osborne's novel, with a screenplay adapted by Rowan Joffe ( 28 Weeks Later ). Berger, fresh off his Oscar-winning All Quiet on the Western Front and his recent success with Conclave , reunites with several members of his crew to tell this story. His track record with tense, layered storytelling sets high expectations for this new entry, which dives into addiction, deception, and the dangerous allure of survival at any cost. Farrell continues his strong run after earning his first Emmy nomination for The Penguin . Ballad of a Small Player is set for a prime rollout, hitting U.S. theaters on October 15, opening in U.K. and Ireland cinemas on October 17, and arriving on Netflix worldwide October 29.
Yahoo
3 hours ago
- Yahoo
Labubu maker Pop Mart predicts $4 billion in 2025 revenue
Pop Mart is cashing in on the viral success of its Labubu dolls. The Beijing-based toy company is on track to smash its revenue goal of $2.78 billion in 2025, and hitting $4.18 billion this year 'should also be quite easy,' CEO Wang Ning told analysts on Tuesday. Wang's call followed Pop Mart announcing record results for the first half of the year. Net profit soared nearly 400% amid surging demand for the dolls, particularly in higher-margin markets like North America and Asia Pacific, regions where collective sales so far this year would together equal China in 2024. Shares in Pop Mart trading on the Hong Kong Stock Exchange closed 15% higher on Wednesday, rounding off gains of 655% over the past year. "I think for overseas markets we're still very positive, and we also believe there's still very broad space for growth," Wang said. The company will commence a phase of 'relatively rapid store openings' over the next year or two, he adds, with 10 further U.S. stores set to open by the end of 2025, where the company already has 40 in operation. Executives also noted that expansion into emerging markets in Central and South America, the Middle East, and Central Europe was also being explored. The Labubu craze took off in April 2024, when K-pop star Lisa of Blackpink showcased a keychain on her bag . Adoption soared after a number of celebrity endorsements, driving fans to line up for surprise packaging, known as the 'blind-box' format, and collect rare variants. Pop Mart has seen staggering growth — Labubu revenue grew over 1,200% year-on-year in 2024, contributing roughly 22% of the company's total revenue last year. However, as with past toy fads, such as Beanie Babies, the consensus is that Labubu's explosive rise likely won't be forever. Many industry voices expect the craze may start fading by the end of 2025, calling into question if revenue can sustain and thus whether expansion will offer a return-on-investment.
