Aldi makes £6.99 baby formula announcement as UK prices soar in supermarkets

Daily Mirror

2 days ago

Parents opting to bottle feed their babies will be around £5 better-off buying Aldi's Mamia powdered formula - as the budget supermarket pledges a price freeze
Bosses at Aldi have made a commitment to parents by freezing the price of its own-branded baby formula, an essential for bottle fed infants.
Nearly all Brits have been hit financially by the cost of living, which has seen the price of common food shop items soaring in line with inflation. And young families with babies have now been told of a price increase on baby formula, with First Steps Nutrition Trust revealing the most expensive tub on the market is now priced at £18.
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This is almost three times as much as Aldi's Mamia baby formula. The average cost of a branded baby formula tub is £13.49, with a range between £7.95 to £18. This is despite all brands of powdered baby milk having to contain the correct nutrients for growing babies, meaning there is very little difference between the standard unless otherwise specified.
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In the UK, according to Unicef, more than half of babies are fed a bottle of formula by one week of age, and three-quarters by six weeks. The First Steps Nutrition Trust shows all brands of formula have increased in price from January 2020, including Aldi's Mamia.
But Aptamil Advanced was ranked as the most expensive by April 2023, with the average tub costing £19 for 800g, which could last a formula-fed baby around a week depending on how many bottles they have per day.
The trust said: "All infant formula must meet regulations on nutrition composition. When comparing costs to find the least expensive product to feed an infant, it is important to compare the cost of products on the basis of reconstituted formula as pack sizes and the ratio of powder to water required differs between brands."
Aldi: 'Shoppers should not be paying over the odds'
Aldi has since said it will be keeping the price of its Mamia First Infant Formula for the remainder of 2025, saving shoppers around £5 for buying its own-brand option. Despite other supermarkets stocking the big, more expensive, players such as Kendamil, Aptamil, SMA and Cow & Gate, Aldi is the only one to offer its own branded milk. The likes of Tesco, Morrison's, Asda and Sainsbury's do not have their own exclusive range.
Aldi does not confirm when a price hike will be implemented, but has committed to keeping prices the same for the rest of the year. It's not clear how much more a tub will retail at when such an increase is put in place.
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Julie Ashfield, Chief Commercial Officer at Aldi UK, said: 'Shoppers should not be paying over the odds for the essentials. As the UK's cheapest supermarket, we're committed to keeping prices low on the products our customers rely on most.'
She continued: 'As formula prices remain at historic highs across the market, we want to reassure parents that Aldi, there will be no unwelcome surprises at the checkout - we're keeping our Mamia First Infant Formula at just £6.99 for at least the remainder of this year.'
To support parents all across the country, earlier this year, Aldi also launched a Mamia New Parent Fund, where the supermarket was giving away £100 Aldi vouchers to parents every week for a whole year. This was an initiative to support parents on purchasing essential items after welcoming a new baby.
For those interested in learning more about it and applying for The Fund, it can be done by emailing [e-mail] with a receipt proving they've purchased their latest Mamia nappy product. Full terms and conditions will be found here.