Steve Austin rejects $1 million PRIME costume offer from Logan Paul at WrestleMania 41
WWE legend 'Stone Cold' Steve Austin has reportedly turned down a $1 million offer from Logan Paul to wear a PRIME bottle costume at WrestleMania 41. Paul, who has transitioned from YouTuber to wrestler, revealed the offer in a recent vlog as part of a promotional pitch for his energy drink brand.
Reports suggest Austin wasn't just uninterested—he was also frustrated that Paul chose to make the offer public. Known for his tough, no-nonsense image, Austin didn't respond kindly to being drawn into what appeared to be a viral stunt. In a separate interview, Austin confirmed the offer was real, adding, 'That's not my gimmick. I'm a beer guy.'
The rejection hasn't slowed Paul's momentum. At WrestleMania 41, he defeated veteran AJ Styles and is now setting his sights on Jey Uso's World Championship title. The match would mark Paul's first appearance in a WWE World Championship title bout.
Logan Paul continues to be a headline-making figure in WWE, blending entertainment and branding with his in-ring appearances. His energy drink company, PRIME, co-founded with fellow YouTuber KSI, often plays a central role in his marketing strategies. Offering a wrestling icon seven figures to wear a costume reflects Paul's flair for spectacle and brand integration.
While Paul's crossover appeal draws both praise and criticism, this latest episode highlights the line between showmanship and respect for wrestling's legacy. Austin's refusal reminds fans that not every legend can be bought—especially not with gimmicks.
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