Over a Million Pledges Strong: OPPO's F29 Series and #ZindagiKeRealHeroes initiative celebrate India's Everyday Heroes
OPPO's
#ZindagiKeRealHeroes
campaign sparked a nationwide movement—uniting over a million Indians in a powerful tribute to the unsung champions of our daily lives. This emotional and impactful initiative shone a spotlight on gig economy workers—delivery executives, cab drivers, service professionals—recognizing their relentless dedication and honoring them as the true heroes who keep the nation moving.
Launched with a heartfelt video by Sonu Sood, OPPO's #ZindagiKeRealHeroes campaign struck a deep emotional chord across the nation—transforming a simple tribute into a powerful, nationwide movement. Celebrating the resilience and dedication of gig workers, the campaign inspired over a million citizens to take a digital pledge to recognize, respect, and support these
everyday heroes
. From sharing personal stories to posting selfies with their local champions, people across India came together in a collective wave of gratitude, turning recognition into a movement.
The campaign ignited a wave of heartfelt participation, as people from all corners of the country came forward to honor the gig workers who touch their lives every day—delivery partners, ride-hailing drivers, service providers, and more. Through selfies, stories, and digital pledges shared on the dedicated microsite and social media, #ZindagiKeRealHeroes grew beyond a campaign into a nationwide expression of gratitude. In a world often driven by fleeting trends, it stood out as a movement that transformed everyday appreciation into a lasting national sentiment.
Central to this initiative is OPPO's dedication to creating
purpose-driven technology
. The brand believes that innovation should not only serve a functional purpose but also enhance and empower lives. This principle led to the creation of the OPPO F29 Series—designed with the unique needs of India's
gig economy workers
in mind. Understanding that smartphones are essential to their daily work, OPPO built the F29 Series to be durable, dependable, and ready to withstand the challenges of their demanding environments.
Sushant Vashistha
, Head of Product and Digital Marketing at OPPO India, said, 'At OPPO, we have always believed that for millions of Indians, a smartphone is not just a device — it is a lifeline, a gateway to growth, and a tool for overcoming everyday challenges. The
OPPO F29 Series
, the 'Durable Champion,' was crafted to empower India's unstoppable workforce, always on the move and always striving for more. Through our #ZindagiKeRealHeroes campaign, we set out to celebrate the everyday heroes who form the backbone of our thriving communities. Today, we are proud to share that the initiative has become a true movement, with over a million pledges taken across the country — a powerful reminder that real strength lies in resilience, purpose, and community spirit'.
Built in India and tested in India, the OPPO F29 Series is crafted to withstand the country's demanding environments. Backed by extensive user research, it is built on four core pillars that define durability for OPPO: Water Resistance, 360° Drop Resistance, Long-Lasting Battery, and Stable Network Performance; ensuring it can withstand the challenges of an always-on, high-mobility work schedule. The F29 Series brings together advanced engineering, military-grade toughness, robust connectivity, and powerful battery performance—all packed in a slim, premium design that's ready for every challenge, from bustling city streets to rugged terrains.
What sets the F29 Series apart is its ability to thrive in India's uniquely challenging conditions. With IP66, IP68, and IP69 ratings, the phone is designed to survive harsh weather – rain, dust, or even submersion in water. From drops to everyday splashes of tea or detergent, the F29 Series is engineered with enhanced protection that reflects our commitment to real-world durability. It also ensures a strong, consistent network —an essential feature for users who rely on their phones in low-network areas like highways, elevators, or dense urban zones.
With a powerful, long-lasting battery and OPPO's SUPERVOOC™ fast-charging technology, the F29 Series ensures seamless connectivity throughout even the longest, most demanding days. Slim, durable, and built for performance, it stands as a symbol of strength, resilience, and empowerment, qualities embodied by India's real heroes.
Through #ZindagiKeRealHeroes, OPPO India goes beyond being a brand campaign to ignite a heartfelt movement of appreciation and respect. It honors the unsung heroes who keep our world moving and reinforces OPPO's commitment to developing technology that truly enriches lives.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
an hour ago
- Time of India
Indians eye other visa routes amid H-1B uncertainty, layoffs
Amid tightened scrutiny of H-1B work visa applications and ongoing tech layoffs in the US, Indian professionals and their employers are increasingly looking at other non-immigrant visas such as L-1 and O-1, immigration experts said. There is also a spike in demand for EB-5 immigrant investor visas. While these developments are not new, there has been an increase in the number of people seeking help in the past few months, US immigration attorney Gnanamookan Senthurjothi told ET. The new Donald Trump administration has tightened scrutiny of H-1B visas since taking office early this year. According to the data from the United States Citizenship and Immigration Services (USCIS), the number of H-1B visa applications shortlisted this year has declined 27% on year—the lowest since the pandemic-impacted FY21. Every year, the US has been approving 85,000 H-1B visas for foreign workers, with Indians securing close to 70% of these visas. Layoffs by tech majors including Microsoft, Google and Intel have added to the anxiety of Indians working in the US. Discover the stories of your interest Blockchain 5 Stories Cyber-safety 7 Stories Fintech 9 Stories E-comm 9 Stories ML 8 Stories Edtech 6 Stories 'Our clients have become more fearful and anxious, particularly regarding international travel and visa 'stamping' at consular posts abroad,' said Joel Yanovich, attorney at immigration firm Murthy Law Firm. 'I don't think a day goes by where I don't have a client or two asking me whether it's safe to travel.' All this has led to an uptick in demand for L-1 and O-1 visa categories, which do not have annual limits like H-1B. While L-1 visa is for intracompany transfer, O-1 is for those possessing extraordinary ability in the areas including science, arts or business. Visa alternatives 'Part of this (spike in L-1 and O-1 demand) is seasonal, based on people not being selected for the H-1B lottery,' Yanovich said. 'But part of this appears to stem from employers and individuals hoping to avoid the heightened scrutiny they fear the H-1B program may face.' Sukanya Raman, country head - India & GCC practice team at Davies & Associates LLC, said, 'What we are also seeing is that some companies are transferring their employees to other countries such as Canada or somewhere outside of the US for a brief time so that they will qualify for L-visa.' This applies to those in the managerial position and can eventually transition to EB-1C to get the US green card, she said. Some are also considering EB-2 NIW (National Interest Waiver), which is for individuals possessing advanced degrees that are working for national interest in the US, Raman said. The demand for EB-5 investor visas has also increased 50% since January 2025. 'These are in current status for Indian nationals, which means that visas are available and can get their authorisation and travel documents in 3-6 months,' Raman said. 'This will allow them to legally stay in the US.' The EB-5 is particularly in demand from Indian families who are currently in H-1B and their children are aging out, which refers to children who are turning 21 before parents get their green card, she said.
Hans India
2 hours ago
- Hans India
Viksit Bharat 2047: BJP Aiza Unit Highlights Vision of a Developed India on Modi Government's 11-Year Milestone
Gadwal: A special meeting was held at the Bharatiya Janata Party (BJP) office in Aiza town under the leadership of Aiza Town BJP President Kompati Bhagat Reddy and Mandal President Gopalakrishna to mark the completion of 11 years of Prime Minister Narendra Modi's leadership. The event featured BJP State Council Member Bandala Venkataramulu as the chief guest. Speaking on the occasion, Venkataramulu emphasized the Modi government's transformative journey over the past 11 years, highlighting its roadmap for turning India into a 'Viksit Bharat' (Developed India) by 2047 — the 100th anniversary of Indian Independence. Vision of Viksit Bharat 2047: He elaborated on the government's clear and structured vision to transform India into a fully developed nation by 2047. This vision rests on four pillars: Youth (Yuva) Poor (Garib) Women (Mahila) Farmers (Annadata) To achieve this, major initiatives have been taken: Income tax reforms, investment in infrastructure, and support for agriculture, MSMEs, and startups. Plans to expand inclusive economic participation, aiming to transform India into a $30 trillion economy in two decades. Focus on integrating infrastructure, expanding welfare schemes, accelerating economic growth, promoting sustainability, and enhancing ease of living and business. Welfare Schemes Benefiting Millions: The Modi government's food security programs are benefiting over 80 crore Indians. The Jan Dhan Yojana, the world's largest financial inclusion scheme, has empowered crores by giving them access to banking. Special focus is being given to empowering marginalized groups like Divyangjans (persons with disabilities) through targeted support mechanisms. Over 3 crore affordable homes have been provided to rural poor, especially tribal communities, enhancing their quality of life. Schemes like PM-KISAN, PM Fasal Bima Yojana, and Soil Health Cards have ensured financial security and protection against crop loss for millions of farmers. Empowering Women: The Nari Shakti Vandan Adhiniyam guarantees 33% reservation for women in Parliament and State Assemblies, including SC/ST quotas. Criminalization of triple talaq has strengthened the rights and safety of Muslim women. Over 28 crore women have opened Jan Dhan accounts. A majority of the beneficiaries under PM Mudra Yojana and Stand-Up India are women. Schemes like Jal Jeevan Mission, Swachh Bharat Mission, and PMMVY are improving women's health, hygiene, and empowerment. Development in Education and Health: An initial allocation of ₹630 crores has been released to PM SHRI schools. 12 institutions have been declared Institutes of Eminence. Under PM Awas Yojana (Grameen), over 2.5 crore homes have been built. Swachh Bharat Mission and its second phase focus on sanitation and waste management, especially under women's leadership. PM Ayushman Bharat Health Infrastructure Mission and Digital Health Mission are strengthening public healthcare and digital connectivity. Scientific Achievements: India's progress in space technology has also been remarkable. With Chandrayaan-3, India became the first country to reach the Moon's south pole. The Aditya-L1 mission is studying the Sun, and the upcoming Gaganyaan mission will soon send Indian astronauts into space. Participants: The event saw participation from District Council Member Pradeep Swamy, Giddanna, Town Vice Presidents Lakshman Goud, Bellankonda Nagaraju, Rajashekar, Parashuram, Deshanna, Raju, Raghu, Basanna Goud, Bheemanna, and several other BJP leaders and party workers. The meeting concluded with a renewed commitment to spread awareness among the people about the Viksit Bharat mission and the Modi government's development and welfare initiatives across all sections of society.
Time of India
2 hours ago
- Time of India
Columbia Crisis: Trump's crackdown sends chill through Indian students
New Delhi: A recent notification by the Trump administration that Columbia University failed to meet the standards for accreditation could have far-reaching consequences for students, particularly international students, many of whom are from India, experts said. Loss of accreditation could mean that securing a visa for studying at Columbia will not be possible. Students may become ineligible for scholarships and grants, and those graduating could struggle for jobs as their degrees would lose recognition. The US Department of Education announced on Wednesday that it formally notified the Middle States Commission on Higher Education , Columbia's accrediting body, that the university may have violated federal anti-discrimination laws by allegedly failing to protect Jewish students on campus. The move, which comes after Trump's order restricting Harvard University from enrolling international students, suggests the US administration is escalating its scrutiny of elite universities. Indians form the second largest student community at Columbia University. Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Live Comfortably: 60 m² Prefab Bungalow for Seniors in Denliko Pre Fabricated Homes | Search Ads Search Now Undo In the 2024-25 academic year, 1,241 Indian students were enrolled at Columbia. While the latest US action may face legal obstacles, as in the case of Harvard, it does raise uncertainty, said study-abroad experts. (Join our ETNRI WhatsApp channel for all the latest updates) Live Events "This sends a chilling message to Indian students and families," said Adarsh Khandelwal, cofounder of Collegify, a college-admissions consultancy. "These students are not just numbers; they represent dreams, aspirations, and significant investments." Sukanya Raman, country head at immigration law firm Davies & Associates, explained the risks in stark terms. "Accreditation is a prerequisite for issuing student visas and serves as a foundational eligibility criterion for participation in federal financial aid programmes. Should an institution lose its accredited status, international students may become ineligible for scholarships, grants, or financial assistance that require enrolment in an accredited academic institution." The absence of institutional accreditation may render academic degrees unrecognised by employers, professional licensing authorities and other educational institutions, said Raman. "This lack of recognition can materially impair a student's ability to pursue gainful employment or advanced academic study, thereby affecting long-term professional and educational outcomes." Columbia may challenge the threat legally, arguing it undermines academic freedom and institutional autonomy, said experts. On Thursday, a federal judge in Boston granted a temporary restraining order on Trump's directive banning US entry of foreign nationals seeking admission at Harvard for six months. In her order, US District Judge Allison Burroughs said Harvard would face "immediate and irreparable injury" if the proclamation were to go into effect. A hearing has been scheduled for June 16, giving the university a narrow legal window to push back. Judge Burroughs had last month blocked another Trump order prohibiting Harvard from enrolling international students. Despite the uncertainty, education consultants are urging students not to panic. "We have come across some natural questions and concerns around visa validity," said Manisha Zaveri, joint managing director at education consultancy Career Mosaic. "We are reassuring them that such proclamations often undergo legal review and clarification, and universities typically step up support mechanisms when such uncertainty arises." Many US institutions are already reaching out to students, clarifying their visa status, providing legal assistance where needed, and even exploring credit transfers or deferral options, she said.
