Disruption®, Served Ice Cold: TBWA Debuts its Very Own Ice Cream at Cannes Lions
CANNES, France, June 16, 2025 /PRNewswire/ — This year at the Cannes Lions Festival of Creativity, TBWA — the Disruption Company® — is bringing its ethos to life in the form of boldly flavored treats to beat the heat in A Taste of Disruption.
Created by two of TBWA's best in class design and experiential agencies — Design by Disruption® (DxD) and Auditoire — the Riviera-inspired ice cream truck activation is open daily from Monday to Friday, 10:00 a.m. to 6:00 p.m. to all pass holders.
Providing a space for disruptive flavors, festival attendees are invited to take a break from the pace and chaos of La Croisette and enjoy combinations such as sweet and surprising honey and thyme, refreshingly spicy melon and wasabi, earthly matcha and ginger and tangy berry and timut pepper.
'For us Disruption is so much more than a methodology — it is a mindset, a spirit, a feeling.' said Erin Riley, Global CEO of TBWAWorldwide, who personally served guests to kick off the festivities.
'We wanted to bring that to Cannes in a lighthearted, but totally relevant way. We are quite literally giving the festival a taste of Disruption,' continued Riley.
The truck's exterior is wrapped in a summery take on TBWA's signature yellow, with diagonal stripes inspired by the brand's Backslash and the beachfront vibe of the Côte d'Azur. Positioned directly across from the Palais' iconic red carpet, the activation will be one of the week's most savored moments.
Come see for yourself just how good Disruption tastes, and explore TBWA's full list of disruptive Cannes contenders at tbwacannes.com.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Malaysian Reserve
2 days ago
- Malaysian Reserve
Planet Classroom Launches 9 Powerful New Films That Celebrate Youth Creativity, Innovation, and Global Impact
From immersive education to environmental innovation and love in lockdown, these acclaimed short films spotlight rising young filmmakers shaping the world through storytelling. The Planet Classroom Network , a global platform for youth-driven storytelling, creativity, and changemaking, has launched its August 2025 film collection—featuring nine must-watch short films curated to engage, inspire, and empower a global audience. This month's release brings together a diverse lineup of stories from Bolivia to Vietnam, from virtual reality reunions to innovative soil regeneration. Each short film has been celebrated in Planet Classroom's VIEWS Critique Series for artistic excellence and emotional resonance. 'These short films don't just entertain,' said the Planet Classroom team. 'They invite us to think more deeply, feel more fully, and act more courageously.' NEW YORK, Aug. 1, 2025 /PRNewswire/ — August 2025 Spotlight Films: Aimee Victoria Directed by Chrystee Pharris | Produced by Chloe Williams A deaf, queer couple is separated during lockdown in this powerful love story told through ASL. 'Aimee Victoria doesn't just tell a story—it invites you to feel it.' — Zachary Cole Cherubim Old and New Directed by Irma Duncan & Lori Belilove A century-spanning tribute to Isadora Duncan's expressive legacy in dance. 'It inspires new generations with the endless possibilities of dance.' — Rhea Mursalin Mama CHIA: A Story of Love in Vietnam Directed by Amelia Purvis | Produced by Isabella Galvez CHIA's local team brings hope to children through education and healthcare in central Vietnam. 'The soul of the film comes from the down-to-earth moments.' — Charles Cowie-Wright Your Street, Our Stage Directed by Johnny Alvarez | Produced by Max Spivak Former street child Tania Coca Ardaya finds healing and purpose through circus arts in Bolivia. 'A heartfelt, educational look at how creative expression empowers youth.' — Juan P. Voorduin 7 Inspiring Facts About Jane Goodall's Legacy Directed by Katrina Brendle A dynamic portrait of Jane Goodall's conservation work and the global Roots & Shoots movement. 'A great film that inspires us all.' — Charles Cowie-Wright Eternal Love: Jang Ji-Sung's Journey Produced by Pierce Magnant A grieving mother reunites with her daughter in a VR experience blending innovation and healing. 'A showcase of the power of a parent's love and technology.' — Alex Silverman Revolutionizing Soil Health Directed by Chloe Williams How Biome Makers is restoring farmland using AI, soil biology, and data-driven farming tools. 'Science that feels human and hopeful.' — Zachary Cole How Immersive Technology Transforms Education Produced by Serena Wooten XR helps students explore climate change through 360° video, turning curiosity into activism. 'A compelling case for XR in education.' — Juan P. Voorduin Emigrant Directed by Mimi Garrard A mesmerizing digital dance film set to José Halac's music and featuring dancer Samuel Roberts. 'A must-see short film for lovers of dance, music, or art.' — Rhea Mursalin Why It Matters: The Planet Classroom Network now offers more than 800 short films on YouTube across themes like climate justice, AI, youth identity, activism, and the arts—making it one of the largest curated youth storytelling platforms in the world. The August 2025 release continues the Network's mission to foster empathy, creativity, and global citizenship through film. 'Whether you're 15 or 50, these films prove that storytelling can be a powerful tool for change,' said the curators. 'This collection is proof that youth voices matter—and they're reaching across borders to make a difference.' Watch the August 2025 Collection NowAvailable now on Planet Classroom's YouTube Channel The Planet Classroom Network, produced by CMRubinWorld, brings together creators, youth, and thought leaders to explore the most important issues of our time. Through series like AI for a Better World, Net Zero Speaks, and Problem Solvers, Planet Classroom showcases bold ideas in education, sustainability, and innovation—created for and with youth.
Malaysian Reserve
3 days ago
- Malaysian Reserve
Planet Smoothie Celebrates 30 Years with Special Surprises for Planet VIP Members
SCOTTSDALE, Ariz., July 31, 2025 /PRNewswire/ — Planet Smoothie® ( is turning the big 3-0! To celebrate three decades of blending the best tasting smoothies on the planet!®, Planet Smoothie is rolling out an exciting month-long birthday bash this August filled with special offers for Planet VIP® members, bringing back some nostalgic favorites and other surprises. Loyalty Love – 'Visit More, Earn More' all month long! Planet Smoothie is thanking its most loyal fans with bonus points throughout August. Must be a registered Planet VIP member to qualify. Monday Bowl-day – Kick off the week with a spoonful of superfruits! Every Monday in August, Planet VIP members will receive double points on any bowl purchase. Mystery Offer – A sweet surprise is coming to Planet VIP members! Mystery offers will be loaded to registered Planet VIP members' accounts and can be redeemed in-store or online August 11 through the 15. Birthday Throwback Menu –Get ready for a blast from the past! Throughout August, Planet Smoothie is bringing back four retro fan-favorites – Frozen Goat, Crazy Bee, Screamsicle and the Mediterranean Monster. These nostalgic smoothies are available for order exclusively at or on the Planet Smoothie app. 'We're incredibly proud to celebrate 30 years of blending delicious, refreshing smoothies for our most loyal fans and we're excited to celebrate all month long,' said Nicole Butcher, senior director of marketing at Kahala Brands, parent company of Planet Smoothie. 'This August we're honoring Planet VIP members with extra bonus points, mystery offers, sweet surprises and bringing back nostalgic favorites for a limited time to commemorate three decades of being a leading smoothie brand.' Share your smoothie love on Instagram and while you are there, check out Planet Smoothie's gift card giveaway for their followers from August 4 – 31, 2025. All the details on how to enter will be in the Instagram post! For more information, visit: About Planet SmoothiePlanet Smoothie®, intent on redefining the smoothie category, is among the country's top smoothie and bowl concepts. The brand appeals to a demographic of loyal, active and occasion-driven customers who want to live a healthier lifestyle. Planet Smoothie offers smoothies and bowls made with real fruit that are lower calorie, lower sugar, and higher protein options, giving customers a quick, portable snack or meal replacement. The brand's menu is organized into lifestyle categories to assist customers in finding the smoothie or bowl that helps them to achieve their personal goals, including protein, energy, and superfood categories. The Planet Smoothie brand operates approximately 150 locations in over 25 states. In 2015, Planet Smoothie was acquired by Scottsdale, Arizona-based Kahala Brands™, one of the fastest growing franchising companies in the world with a portfolio of nearly 30 fast-casual and quick-service restaurant brands with approximately 3,000 locations in 35 countries. For more information visit
Hype Malaysia
3 days ago
- Hype Malaysia
Go Beast Mode With The New 'Monster' Skechers Sport Collection
Get ready to channel your inner beast and make a monster statement as Skechers unleashes its newest Skechers Sport collection. Spotlighting three bold silhouettes: the Skechers Monster Evo and Monster Evo – Calivur for men, and the Skechers Monster Evo – Bold Move for women, this roaring streetstyle drop is engineered for those who walk tall, live loud, and are not afraid to rise above the rest! Built for a boost, each design in the Skechers Sport collection features a chunky, sculpted sole that not only brings attitude and edge to your look, but also delivers a natural height lift to give wearers that extra confidence with every step. The men's lineup includes two distinct models with bold colour options: the sculpted Skechers Monster Evo in White Grey, White Silver Multi, and Charcoal Grey, and the Monster Evo – Calivur offered in Black Charcoal, and Charcoal Grey. For women, Skechers Monster Evo – Bold Move comes in two versatile tones which are Light Green, and Pink, perfect for elevating everyday streetstyle. Worn and fronted by Skechers Regional Brand Ambassador, Cha Eun-woo, the street-forward collection captures the bold spirit of this beastly silhouette, from its exaggerated outsole to its confidence-boosting lift. Whether you're running the city or chilling off-duty, the Skechers Sport collection is made to go big on style, comfort, and confidence. Set to dominate the streets, the Skechers Sport collection also fuses oversized 90s-inspired outsoles with Skechers' modern comfort footwear innovation, namely, Skechers Air-Cooled Memory Foam® to keep the feet comfortably cool while on the go. From construction to comfort, the collection reflects Skechers' vision of modern lifestyle footwear which fuses a trend-led design with functionality built for daily wear. Skechers Monster Evo (Men's) – RM399 The Skechers Monster Evo for men stands out with its dynamic layered upper, synthetic mesh, and sharp overlays in three tonal shades. Its exaggerated outsole, sculpted with wave-like grooves and bold edge contouring, delivers an unmistakably modern sporty profile that turns heads while supporting all-day movement. Skechers Monster Evo – Calivur (Men's) – RM399 The Skechers Monster Evo – Calivur comes designed with more streamlined panelling and subtle colour blocking for a more understated aesthetic. Its three tonal mixes offer a grounded yet urban finish, ideal for those who prefer minimalism with impact. Both men's models also come equipped with Skechers Air-Cooled Memory Foam® insoles and a cushioned midsole that supports comfort, wherever the day leads. Skechers Monster Evo – Bold Move (Women's) – RM399 For women who lead with charisma and bold confidence, the Sport Monster Evo – Bold Move offers powerful design, unleashing effortless power with every step. These sneakers feature a dynamic athletic silhouette with a synthetic and textile upper, highlighted by sleek overlays and breathable mesh. With the Skechers Air-Cooled Memory Foam® and lightweight cushioning midsole, these sneakers combine an airy feel and unmatched comfort without compromising on its monstrously good looks. Priced at RM399, the Skechers Sport Collection is now available at selected Skechers concept stores, including Pavilion Bukit Jalil, Pavilion Damansara Heights, Pavilion KL, Suria KLCC, The Exchange TRX Mall, and 1 Utama Shopping Centre. From 1st September onwards, it will also be available online at Shopee and Lazada.
