Mohamed Naser Al Sayer & Sons Est. Co. launches new brand of premium accessories 'SAYARTI BY ALSAYER'
KUWAIT CITY, March 1: To further strengthen its brand portfolio as well as to offer customer wide range of choices enhancing their journey at every touchpoint, Mohamed Naser Al-Sayer & Sons Est. Co. held the launch ceremony of new accessory brand SAYARTI BY ALSAYER. The event was attended by Mubarak Naser Al Sayer (CEO – ALSAYER Group), Bader Musaed Al Sayer (CEO –Al Dhow Holding), Bengt Schultz (COO – ALSAYER Group), Abdulaziz Kiradoh (CFO – ALSAYER Group), Desmond Lew (Senior Business Director, Parts and Group Logistics), Khalid Nayfeh (Deputy General Manager, Accessories), distinguished delegates from principals, Senior Management Members, team members from Toyota and Lexus Group Sales, Service, Parts along with representatives of the press and media.
Mubarak Naser Al Sayer, CEO – ALSAYER Group emphasized the dedication of Group Parts and Accessories team to meeting the evolving desires of Toyota and Lexus customers in Kuwait. He reaffirmed the company's unwavering commitment to quality, stating, 'Each Sayarti accessory undergoes rigorous testing to guarantee its performance and durability. Our Accessories Center is equipped with the latest technologies and boasts a talented technical team dedicated to achieving excellence. Looking ahead, we are poised to explore innovative solutions and expand our operations to meet all customer expectations.'
Desmond Lew, Senior Business Director – Parts & Group Logistics said ,'Directly translated from Arabic, SAYARTI means 'my car'. With the launch of SAYARTI BY ALSAYER Toyota and Lexus owners will now be able to personalize their car like never before and with the peace of mind of the quality and customer service that AlSayer is renowned for.'
The core of SAYARTI is its four strategic pillars, developed from customer insights and automotive trends.
• Protected: Offering products designed to safeguard the vehicle's exterior and interior, ensuring long-lasting protection.
• Connected: Offering products that enhance the vehicle's connectivity and convenience.
• Accessorized: Offering products designed to enhance the vehicle's style and appearance.
• Off-Grid: Offering products for outdoor pursuits and off-road exploration.
'The four pillars of Sayarti were developed through market research, which helped us understand the evolving needs of our customers. By integrating these insights and aligning with automotive trends, we deliver premium-quality accessories that meet the unique demands of our customers and enhance their driving experience,' commented Khalid Nayfeh, Deputy General Manager – Accessories.
Unparalleled Standards
SAYARTI is committed to driving innovation with accessories that seamlessly blend style, functionality, and cutting-edge technology, reflecting each customer's personal expression. The brand is dedicated to unparalleled standards, utilizing precision tools and processes to ensure exceptional quality and reliability.
With a team of trained technicians and a high-standard fitment center equipped with advanced technologies like laser engraving and precision cutting machines, SAYARTI guarantees superior craftsmanship, seamless integration, and a premium finish.
Welcome to the exciting new world of SAYARTI
At the launch event, attendees viewed the latest Toyota Land Cruiser, Lexus LX600, and NX350 models, each outfitted with exclusive body kits designed to enhance their bold presence, as well as a Prado featuring an off-road kit. The Toyota Camry also made an appearance, prominently displayed with a newly designed aero kit, underlining SAYARTI's commitment to elevating both aesthetics and performance.
Customers are invited to visit ALSAYER's Toyota showrooms in Shuwaikh, Ahmadi, Abu Fatira, and Jahra to explore the full range of SAYARTI accessories. Expert assistance and premium service are readily available to help visitors find the ideal accessories for their vehicles.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Kuwait Times
5 days ago
- Kuwait Times
In Cairo, the little indie cinema that could
In the heart of Cairo, a small cinema has for over a decade offered a unique space for independent film in a country whose industry is largely dominated by commercial considerations. Zawya, meaning "perspective" in Arabic, has weathered the storm of Egypt's economic upheavals, championing a more artistic approach from the historical heart of the country's golden age of cinema. Zawya was born in the post-revolutionary artistic fervour of the 2011 uprising that toppled longtime president Hosni Mubarak. "There was this energy where people wanted to produce and create, not just in cinema, but in all the arts, you could feel it," said Zawya founder Youssef Shazli. In the time since, it has escaped a wave of closures -- some forced -- of art centers across the capital. Egypt had long been known as the Hollywood of the Arab world, but in the decades since its mid-century heyday, the domestic industry has largely been restricted to crowd-pleasing blockbusters. "It's often said that we're lucky to have a large film industry, with infrastructure already in place," said filmmaker Maged Nader. "But the truth is this industry operates solely on a commercial logic," leaving little room for independent filmmakers, he added. Yet Zawya has survived in its niche, in part due to the relative financial stability afforded to it by its parent company Misr International Films. Founded in 1972 by Egyptian cinematic giant Youssef Chahine -- Shazli's great uncle -- the company continues to produce and distribute films. People arrive at the Zawya cinema in downtown Cairo. A man walks outside the Zawya cinema in downtown Cairo.--AFP photos Young talent For Shazli, Zawya is "a cinema for films that don't fit into traditional theatres". But for young cinephiles like 24-year-old actress Lujain, "it feels like home," she told AFP as she joined a winding queue into the larger of Zawya's two theatres. Since 2014, Zawya's year-round programming -- including both local and international short films, documentaries and feature films -- has secured the loyalty of a small but passionate scene. Its annual short film festival, held every spring, has become a vital space for up-and-coming directors trying to break through a system that leaves little room for experimentation. "I didn't even consider myself a filmmaker until Zawya screened my short," said Michael Samuel, 24, who works in advertising but says the cinema rekindled his artistic ambition. For many, that validation keeps them going. "Zawya has encouraged more people to produce these films because they finally have somewhere to be seen," said the cinema's manager, Mohamed Said. When Mostafa Gerbeii, a self-taught filmmaker, was looking for a set for his first film shoot, he also turned to the cinema. Without a studio or a budget, Zawya "just lent us their hall for free for a whole day", he said, saving the young director 100,000 Egyptian pounds (around $2,000) to rent a location. The heir The light of its marquee spilling onto downtown Cairo's Emad al-Din Street, Zawya is the 21st-century heir to a long artistic tradition that still lingers, though often hidden away in corners of the district's broad avenues. "It's a unique neighborhood with an equally unique flavor of artistic and intellectual life," said Chihab El Khachab, a professor at the University of Oxford and author of the book "Making Film in Egypt". Starting in the late 19th century, the area was home to the city's biggest theatres and cabarets, launching the careers of the Arab world's most celebrated singers and actors. Today, its arteries flowing out of Tahrir square -- the heart of the 2011 uprising -- the neighborhood is home to new-age coworking spaces and galleries, side by side with century-old theatres and bars. Yet even as it withstands the hegemony of mall multiplexes, Zawya cannot escape Egypt's pervasive censorship laws. Like every cinema in Egypt, each film must pass through a state censors before screening. "Over time, you learn to predict what will slide and what won't," Shazli said. But even the censors' scissors have failed to cut off the stream of ambition among burgeoning filmmakers. "Around Zawya, there's a lot of talent -- in every corner," Shazli said. "But what I wonder is: are there as many opportunities as there is talent? That's the real issue we need to address." - AFP
Kuwait Times
5 days ago
- Kuwait Times
IKEA, KU unite to empower young designers
KUWAIT: IKEA, the leading brand for life at home, hosted a special event in collaboration with Kuwait University's College of Architecture. Held at IKEA for Business, the event brought together creativity and inspiration, shining a spotlight on the work of Visual Communication Design students. Guests were invited to explore a vibrant exhibition of student-designed toys, each piece blending play with education. 'At IKEA, we believe that children are the most important people in the world and every child has the right to play. Play is not just about having a good time; it is important for the future as it is an essential way of learning for life. We thank Kuwait University for giving us the opportunity to be part of the journey of young designers in Kuwait as they create toys that spark curiosity and learning in the lives of children, celebrate culture, and encourage language development; values we care deeply about at IKEA,' said Elisa Albendea, IKEA Brand and CMI Director. The evening also featured the announcement of the top projects, with college professors and IKEA interior designers forming a judging panel to select three standout toy ideas based on their innovation, functionality, safety, and educational aspects. IKEA invited the top three winners to visit its origin for a deep dive in the IKEA product design world. Winner Aisha Al-Ajmi with university professors and the IKEA team. 'During this course, Visual Communication Design students addressed a pressing challenge: the lack of engaging, well-designed products that are both culturally appropriate and support the Arabic language for children. With IKEA support our students brought their ideas to life through full prototypes,' said Dr. Sarah Alfalah, Assistant Professor at Collage of Architecture, Kuwait University. 'We are grateful to IKEA for their generous sponsorship and belief in our students' potential. And we thank the students for pushing boundaries, embracing challenges, and pouring their hearts into developing these meaningful products,' stressed Alfalah Earlier this year, IKEA hosted a workshop for the Visual Communication Design students. Experts from IKEA shared insights about children's development stages and safety considerations in product design where children's needs stay at the core. Following the workshop, Kuwait University students toured the IKEA store to observe how these measures are implemented in children's room settings and toys. 'At IKEA, children's safety and development are at the heart of everything we do. We follow the strictest safety and quality standards and often go beyond them by setting our own. We were delighted to welcome students from the Visual Communication Design department to our store, and we hope that the experience inspired them to bring more safety, joy, purpose, and a better everyday life to children across Kuwait,' said Sabrina Shammas, IKEA Sustainability Manager.
Arab Times
02-06-2025
- Arab Times
40 Years Same Price: Kuwait's Timeless 100-Fils Falafel Sandwich
KUWAIT CITY, Jun 2: In a country of gleaming towers and booming oil revenues, a humble 100-fils falafel sandwich continues to quietly tell a story of compassion, dignity, and policy with purpose. Since 1984, a decree No. 44/1984 was issued in Kuwait under the direction of the late Amir Sheikh Jaber Al-Ahmad Al-Jaber Al-Sabah, not for oil, infrastructure, or defense, but for falafel. The Amir's directive mandated that the price of a falafel sandwich remain fixed at 100 fils (about $0.33), ensuring that the nation's poorest residents would always have access to an affordable, filling meal. At first glance, a falafel sandwich may seem insignificant in the wider scope of economic policy. But for tens of thousands of low-wage earners in Kuwait, many earning less than two dinars a day, that sandwich can mean the difference between hunger and sustenance. These workers, who often juggle the burdens of rent, remittances, and survival, rely on such basic food items to get through each day. While some eateries have slightly reduced the size of the falafel or the sandwich over the years to maintain margins, the price tag remains unchanged. And this is not by chance. The Ministry of Commerce and Industry, through its Customer Protection Department, continues to actively enforce the 1984 decree. Inspectors routinely visit restaurants to verify compliance and have issued numerous fines to violators attempting to raise prices. "The law is still enforced," one inspector told Arab Times. 'If anyone sees a restaurant charging more, they should report it. We will take action.' More than just a cheap meal, the 100-fils falafel represents Kuwait's social conscience—an enduring symbol of a leadership philosophy that prioritized the basic dignity of all residents, regardless of income. In a time when global food prices are rising sharply, Kuwait's unwavering commitment to this modest sandwich offers a rare and powerful example of policy rooted in humanity. Bread (Khubz) at 50 Fils: State-Baked and Subsidized Another cornerstone of Kuwait's food strategy is bread, produced largely by the Kuwait Flour Mills & Bakeries Company (KFMB)—a state-owned enterprise. KFMB supplies Arabic bread (khubz) and other bakery items at prices unchanged for decades. A packet of five khubz still costs just 50 fils, with the government subsidizing flour to ensure bakeries can maintain low prices without sacrificing quality. Ration Cards and Essential Commodities Beyond bakeries and sandwich stands, Kuwait's subsidy net extends to household staples. Rice, sugar, flour, powdered milk, lentils, cooking oil, and infant formula are distributed to Kuwaiti families via a ration card system, ensuring affordability even during periods of international food price spikes. In 2023 alone, the government allocated KD 386 million for subsidies, 37.5% of which went toward basic food items. This proactive financial commitment reflects the state's desire to cushion citizens from the inflationary effects of global shipping bottlenecks, conflict-driven shortages, and currency fluctuations. Inflation Bites—But Not Without a Fight Despite these efforts, 2024 has seen food prices in Kuwait rise by 25–30% for many imported goods, according to local market reports. The increase has been largely attributed to rising freight costs and global instability. To counteract unjustified pricing, Kuwait's Ministry of Commerce and Industry has taken a hardline stance: suppliers are prohibited from raising prices on essential food items without prior approval, and cooperative societies are required to maintain standard pricing levels across the board. 'We're seeing price controls not just as emergency measures but as part of a larger philosophy,' said a representative from a local co-op union. 'The idea is to protect both citizens and long-term economic stability.' A Social Model Worth Noticing While some may argue that such policies aren't scalable or sustainable elsewhere, Kuwait's approach offers a unique model of resilience through regulation. Anecdotal evidence even suggests some school cafeteria staples have seen price increases of just 50 fils over the past 15 years, underscoring a national culture of moderation in food pricing. At a time when other nations are struggling to keep supermarket shelves affordable, Kuwait is preserving a decades-old promise: that a meal—or at least a sandwich—will always be within reach of every pocket.
