
Careless People: The controversial book is shocking and reveals Facebook is far worse than we could have suspected
Author
:
Sarah Wynn-Williams
ISBN-13
:
978-1035065929
Publisher
:
Macmillan
Guideline Price
:
£16.99
With Careless People: A Story of Where I used to Work,
's former director of global public policy
Sarah Wynn-Williams
provides a shocking but fascinating exposure of Facebook's utterly dystopian dysfunctionality.
Careless People reveals that everything is far, far worse than we ever could have suspected, despite all the past investigative reporting, international hearings and other recent books on Facebook/
Meta
's failings. This is a horror scream-fest for anyone who cares about democracy, accountability and decency.
A former diplomat, Wynn-Williams offers a darkly funny page-turner that shows how insanely powerful, detached and, yes, evil these wealthy tech overlords and their companies have become. With her insider view and knowledge of the company's catastrophic global affairs manoeuvrings, she provides a convincing immediacy compared to more distanced journalistic or tech-perspective books about Meta.
She spent seven years within then-Facebook's management team, working closely with
Zuckerberg
, his '
lean-in
' first lieutenant Sheryl Sandberg (now departed), and Republican operative and current Meta president of global affairs Joel Kaplan.
READ MORE
They come across as despicably vile – an understatement, given the bizarre, predatory actions of Sandberg and Kaplan, ignored by the company even when witnessed incidents are raised with Facebook lawyers. Sandberg's women-supportive lean-in spiel is gutted by Wynn-Williams's recounting of Sandberg's imperious selfishness and indifferent neglect of women working for her. If this wasn't a well-lawyered book from someone with Wynn-Williams's past role, many of these jaw-dropping stories would even stretch credibility (Meta disputes the allegations).
Former taoiseach Enda Kenny pops up in a Davos anecdote. Kenny is eager to explain a new planned tax wheeze that will benefit Facebook, and hears out Sandberg's plea for a soft regulator.
Some of this has been reported in the past. But here, I think New Zealander Wynn-Williams doesn't get Irish plámás. Kenny's adept charm offensive probably wasn't all about them.
[
'It's time to move on': Unease is growing among my friends in the tech sector
Opens in new window
]
The final chapters are the most serious. Wynn-Williams exposes Facebook's lethal ineptitude in Myanmar, where platform exploitation in part led to brutal attacks and thousands of deaths. In explosive revelations on Facebook's Chinese operations, she lays bare the company's shocking anti-democratic wooing and intended accommodation of demands to enable government-led surveillance of Chinese platform users. Most of this is newly revelatory, and raises serious legal, governance and accountability questions.
There's much more to appal. If you want to understand Meta, and the tech and political zeitgeist, don't miss it.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The Irish Sun
4 hours ago
- The Irish Sun
Kellogg's brings new cereal to the UK that shoppers say is just like discontinued favourite
KELLOGG's has brought a new cereal to the UK that shoppers have said is just like a discontinued favourite. Shoppers have spotted packs of Kellogg's Smacks on shelves at Morrisons for £2.50. 1 A savvy shopper spotted the new cereal on shelves at Morrisons for £2.50 a pack Credit: Snack Reviews The sweetened puff wheat cereal is already popular in the US but it's now made it across the pond. It's described as a classic crunchy breakfast cereal with a honey-sweet taste. But shoppers have also pointed out that it looks very similar to a popular discontinued cereal. A picture of the new cereal was shared on the Facebook group Snack Reviews and hundreds of people were commenting on it. More on discontinued items SECRET SIGNS How to decode TK Maxx, Costco & Home Bargains' labels to bag the top buys Lots of commenters said how similar the new product looked to Sugar Puffs, which were discontinued in 2014. "Basically sugar puffs then lol," one person said. Another wrote: "Definitely sugar puffs!!" A third added: "They'll always be sugar puffs to me. They're puffed wheat and sugar." Sugar Puffs, which were made by Quaker Oats, were rebranded as Honey Monster Puffs with a new reformulated recipe. The new recipe had less sugar and more honey than the original Sugar Puffs. Rice Krispies brings back 'most requested' flavor for first time in 20 years – but fans will notice a big switch It came as the Government aimed to crack down on sugar content in foods marketed at children. Sugar Puffs had been around for 60 years before they were rebranded. Discontinued items that have made a comeback Brands have started a trend of bringing back popular discontinued items recently. One that got shoppers buzzing was the comeback of White Malteasers, which had been off shelves for 11 years. Customers can now buy a 30g pack for £1.05, 74g pack for £2.50 or a larger 126g sharing bag for £2.95. Meanwhile snack fans have spotted another chocolatey treat on supermarket shelves that's similar to a discontinued Cadbury product. The new Cadbury Dairy Milk Balls are said to resemble Cadbury Tasters, which first launched in 1996. Plus, the nostalgic alcopop Bacardi Breezer has also made a return to stores after being axed in 2015. The fruity alcopops were once a rite of passage for teenagers having their first alcoholic drinks or going clubbing for the first time.


Agriland
15 hours ago
- Agriland
Building a market for Irish food and drink exports in China
In this article, we meet with Suki Wu, who is the China Market Specialist in Bord Bia's Shanghai office to discover more about Irish food and drink exports to China. I'm the China Market Specialist in Bord Bia's Shanghai office. My main focus is on promoting and growing Irish dairy exports in the Chinese market. Along with London, the Shanghai office is Bord Bia's largest outside Dublin. Being based here on the ground is really important. China has a massive influence on global food and drink markets because of the sheer volume it imports. Having a strong team in-market means we can better understand trade dynamics in real-time, identify opportunities, and support Irish clients in navigating the nuances of Chinese business culture. Chinese buyers attending an Irish dairy seminar during a 2024 Government-led Trade Mission. Source: Bord Bia Ireland exports a wide range of food and drink to China, including Mainland China, Hong Kong, Macau, and Taiwan. Our key exports include dairy, meat (especially pigmeat), seafood, drinks, and prepared consumer products. Ireland is China's fifth largest supplier of infant formula. For pigmeat, China is Ireland second biggest pigmeat export market. From January to May this year, Irish food and drink exports to China reached €232 million - a 2% increase compared to the same period last year. Growth came mainly from pigmeat, seafood, and dairy ingredients like casein and whey. Pigmeat imports rose early in the year thanks to Chinese New Year celebrations, early stockpiling by processors, and new tariffs on US and Canadian products that opened more space for European suppliers. In dairy, demand for protein ingredients is strong across many consumer groups, including the elderly, who are looking for functional nutrition. Irish beef exports are currently suspended, but hopefully this will be resolved and lead to sustained growth in beef exports. Geopolitical tensions and shifts in trade relationships can lead to tariff changes or new import policies, making long-term planning more difficult and adding costs. China is also investing heavily in its domestic food production, aiming for more self-sufficiency, which can reduce demand for imports. On top of that, changing consumer preferences within China are influencing how and what products people buy. One of the biggest challenges in promoting Irish products in China is our geographical distance. This means there is an ongoing need to explain not just what Ireland offers, but where and who we are. The dairy sector has led the way here, investing heavily in campaigns that not only promote their own products, but also raise awareness of Ireland itself. Altogether, these factors create a more complex environment for growing Irish exports. Shanghai Yes, there are still strong opportunities. In the second half of 2025, we're expecting continued growth in demand for health supplements and functional food and drinks, especially products like whey protein concentrate. There's also rising demand from restaurant chains for frozen pork, particularly for use in pre-made meals and further processing. During major holidays like Mid-Autumn Festival, National Day, and Spring Festival, processors will increase their pork purchases to produce items like sausages, preserved pork, and canned foods. That said, total pork imports in the second half of the year may slow slightly compared to earlier in the year. There have been many moments I'm proud of, especially the wide-ranging work we've done to promote Irish dairy here. But one standout would be how we responded to the challenges in the infant formula sector since 2018. At that time, the import market was shrinking due to declining birth rates and a consumer shift toward local Chinese brands. Rather than stepping back, we used the moment to reassess and identify new opportunities. That led us to specialised nutrition - dairy products formulated for specific nutritional needs such as elder or sports nutrition. This is an area where Irish dairy can really add value. I'm proud to have been involved, working closely with industry to refocus our strategy, align with emerging trends, and create a new space for Ireland in the market.


RTÉ News
18 hours ago
- RTÉ News
Green Fables: The ways firms have misled on their sustainability
Shein has been hit with its second fine from European regulators in as many months – with both including accusations of greenwashing. The Chinese fast fashion retailer was accused by Italian authorities of making "misleading or omissive" environmental claims about its products, which centred on what were seen as vague, misleading and often confusing information about its attempts to be more sustainable. A more specific part of the case pointed to a line of products it sold under the 'evoluSHEIN by Design' tag, which were said to be more sustainable. But the Italian regulator said that sustainability was over-stated – and might have incorrectly led consumers to believe that they were made solely from 'sustainable' materials, while also being fully recyclable. Which was not the case. As a result it imposed a €1m fine on a Dublin-based company - Infinite Style Services Co Limited - which operates Shein's website in Europe. Shein said it cooperated fully with the investigation and has taken immediate action to address the issues raised. The move by Italian authorities follows the imposition of a €40m fine by French regulators last month. Much of that case was relating to false claims about the discount it was applying to certain products - but an element of it also related to its inability to substantiate a claim that it had reduced its emissions by 25%. Is Shein the first fast fashion firm to have mislead consumers in this way? Far from it. The fashion industry is a major contributor to global emissions and waste and while some of the biggest operators have promised to do something about that, they've often failed to back that up with real action. H&M, for example, has faced multiple accusations of greenwashing. In one case it pulled a sustainability scorecard that it was using after an investigation found it was misleading. The idea of the scorecard was to show consumers what kind of environmental impact different materials had, but in one case it claimed a particular fabric used 30% less water in its production than standard processes – when the truth was it used 30% more. It has also been criticised for its 'Conscious Collection', which included clothes made from organic and recycled materials. But this line only makes up a tiny proportion of H&M's overall range – even though they would have made a big push to promote it in their marketing and in-store display. And one of the key elements of their sustainability programme was to offer consumers the chance to recycle old clothes in-store in order to 'close the loop'. Placed alongside a line of clothes that used recycling material, the clear implication here was the customers' old clothes would be used to make new products. But that just wasn't the case. Industry experts point out that recycling any fabric for use in the likes of clothing is actually extremely difficult – and often more expensive and less efficient than creating something from virgin materials. Really the most practical re-use of old clothing is for them to be repurposed as industrial rags, as insulation, or stuffing in couches and mattresses. But an investigation by a Swedish newspaper in 2023 has raised doubts that the products sent through these recycling programmes even went to this use case. At the time reporters dropped in ten new, unstained items of clothing into the recycling bins, with each one containing a tracker that allowed their movement to be monitored remotely. They found that, at first, the products got shipped to Germany for processing – and many then were sent far afield towards their final destination. Some of the items turned up in Benin in Africa, one turned up in India, some ended up in Ghana – all countries where huge volumes of clothes are sent from the likes of western Europe, and generally either dumped of incinerated. But this isn't just a problem facing H&M. Experts have cast doubt on all of the major retailers' clothes recycling schemes – because there is limited capacity to recycle items properly, and there are limited applications for that recycled material. There are also a lot of companies that are willing to take the problem off retailers hands for a fee – and, while they might give assurances that they are disposing of it correctly, they often end up dumping or burning it. But critics say that the real goal of these recycling schemes isn't to generate a flow of second-hand material for clothing lines. Instead, what these recycling programmes are said to be trying to do is make the consumer feel better about buying lots of clothes on a regular basis, rather than encouraging them to rethink their fast fashion purchases altogether. Is this kind of greenwashing new? No – companies have long tried to paint themselves as being more natural, healthy and eco-friendly. But case of greenwashing have become more common – and more prominent – in the past two decades, as we have all become more aware of the need to reduce our emissions and our waste. And survey after survey has shown that consumers want the products they buy to be more environmentally friendly; and most say they are willing to pay a premium for a more sustainable product. But making your product greener can be hard work – it might require an overhaul of your supply chain, or spending more on better quality raw materials. It might even mean foregoing some profit margin or even sales in order to make the entire business more sustainable. So many companies would rather put their efforts into looking more sustainable, and reaping the rewards, rather than actually changing things all of that much under the hood. What's been the biggest greenwashing case in recent history? That's likely to be Volkswagen's emissions cheating scandal, which came to light almost ten years ago. Dubbed Dieselgate, it related to the company's attempts to hide the true emissions of some vehicles so that they would appear more environmentally-friendly. That made them more attractive to consumers, and allowed them to pass what were increasingly strict emissions standards tests in the US and in Europe. It did this by fitting a piece of software in the car that allowed it to detect when it was being tested – at which point it would activate emissions controls. They would otherwise be switched off so as not to impact the car's performance. In one case it was found that the real world emissions were 40 times the level that showed up in testing – so it was a huge difference. And even though the company initially tried to say it was an isolated incident, and something that wasn't an intentional company policy, it was eventually found to be in place in 11 million vehicles. In the end Volkswagen had to pay out somewhere in the region of €33 billion in fines and compensation to national regulators – and customers who had been duped and left with a less-valuable car. The case also had a huge impact on the company's reputation globally – and forced it to completely upend its business. There was a management overhaul, the then CEO Martin Winterkorn resigned after eight years at the helm – he is currently awaiting trial in Germany for fraud. And the company's new management team pledged to accelerate its plan to transition to electric vehicles as a kind of penance for the environmental impact Dieselgate had had. Have any Irish firms been accused of greenwashing? Yes – and one of the most prominent cases shows you just how tricky it can be to nail down a claim – because the same data can be presented in different ways to make completely different arguments. Ryanair regularly boasts about its low emissions – it would have been delighted to see a report just last month by aviation analytics firm Cirium, which said it had the lowest emissions per passenger per kilometre of any large airline in the world. But, at the same time, Ryanair has also been consistently ranked as one of Europe's biggest polluters. Back in 2019 a report by Transport and Environment, based on EU data, said Ryanair was one of Europe's top ten carbon emitters. All of the others in the top ten that year operated coal-powered energy plants. And those two claims might seem to be at odds – but it's possible for them both to be true at the same time. Because Ryanair has a fairly modern fleet of planes, which are more energy efficient, and because it tends to fill more seats on each of its planes, it does mean that the amount of fuel burned per passenger tends to be a good bit lower than those using older planes, and with fewer bums on seats. And this is the emissions metric Ryanair likes to use – the amount of carbon emitted per passenger, per kilometre travelled. But of course Ryanair also carries a huge number of passengers each year – it had 203 million passengers in the year to July. That makes Ryanair the biggest airline in Europe by passenger numbers – and one of, if not the biggest in the world. And generally each of those is travelling hundreds if not thousands of kilometres at a time. And even if your per-passenger number is low – once it's multiplied by 203 million, and then by hundreds or thousands of kilometres, you're going to get a pretty big end figure. Needless to say, while per-passenger emissions aren't irrelevant, it's also true to say that the environment doesn't care how many people were involved in producing all of that carbon. The impact is has is just the same. What are some other examples of greenwashing? Well similar to those clothes recycling bins that shops have, there have been lots of recycling programmes set up that are of dubious value. Nespresso's pod recycling scheme has been accused of being inconvenient for users, while it is also not open to users of third-party pods. But by Nespresso's own data, just one third of its are sent back to be recycled. Similarly those packaging recycling stations in supermarkets are a form of greenwashing – because all they do is let the consumer dump the packaging in the shop, rather than having to bring it home and put it in their own bin. It doesn't actually reduce the amount of waste being generated by supermarkets and consumer goods in the first place, which is the real problem. Companies are also very good at making big promises around sustainability, but without any real enforcement in place to make sure they follow through. Coca-Cola, for example, is the world's biggest plastic polluter but, back in 2019, they promised to do something about that by sourcing half of their plastic from recycled material by 2030. But late last year, they softened that target significantly, aiming instead for 35% of its material to be recycled by 2035. Although you might not know it was a downgrade if you read their press release – which was titled 'Coca-Cola company evolves voluntary environmental goals'. It made no mention of the old targets. And of course many companies, including Coca-Cola, brag about their packaging being 100% recyclable – but that ignores the fact that only a small portion of plastic globally is recycled each year – most is dumped or burned. And even after consumers go to the effort of cleaning and properly disposing of plastic – and paying for it to be collected – there's still no guarantee it will be recycled. But sometimes greenwashing doesn't even need to get consumers lost in the weeds like that – it can be something as simple as a company literally making its packaging green, maybe adding a few flowers to make it look more natural, or packaging it in brown cardboard that looks more eco-friendly even if it isn't. And unfortunately, while there are resources online to help consumers to make good choices, most of the onus is on them to figure out what is genuinely good and what is simply marketing trickery.