Nexxus New York enters Indian market with Sobhita Dhulipala as brand ambassador
Hindustan Unilever Limited (HUL) launched its premium beauty brand Nexxus New York in the Indian market with an exclusive event in Mumbai.
During the event, Nexxus unveiled its Promend range with actor Sobhita Dhulipala, who was named its brand evangelist in India.
The Promend range will include shampoo, hair mask, and hair serum in oil priced between Rs 1,599 ($19) to Rs 2,499.
Commenting on her association with the brand, Sobhita Dhulipala in a statement said, 'Nexxus is where luxury meets science—and I'm thrilled to be part of its journey in India. Nexxus doesn't just care for your hair, it transforms it. It's like bringing the power of a salon and the precision of science into your everyday ritual.'
Harman Dhillon, executive director of beauty & Wellbeing at HUL added, 'We're excited to bring Nexxus to India—a brand that embodies the future of haircare: precise, effective, and powered by science. Nexxus is designed to offer Indian consumers transformative results while indulging them in a luxurious experience.'
Nexxus New York's Promend range is available on Nexxus website and leading e-commerce platforms like Nykaa, Tira, Zepto, Amazon, Myntra among others.
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