Coca-Cola revives iconic 'Share a Coke' campaign with a fresh twist

IOL News

29-04-2025

Coca-Cola reintroduces its "Share a Coke" campaign, aiming to connect with a new generation while celebrating personal bonds. Coca-Cola reintroduces its "Share a Coke" campaign, aiming to connect with a new generation while celebrating personal bonds.
Coca-Cola has revived its iconic "Share a Coke" campaign, reintroducing the beloved personalised bottles that captured hearts worldwide. The latest edition brings a fresh twist, offering new brand experiences designed to connect with a new generation of consumers while celebrating the magic of seeing your name on a Coke bottle.
Launched in 2011, Coca-Cola's groundbreaking "Share a Coke" campaign was the first of its kind, replacing the iconic logo with people's names, setting a new standard for personalisation in the industry. Now, the campaign is back with a renewed call to action: share a Coke with your friends, celebrate your connections, and create memories that will last a lifetime.
To celebrate the relaunch, Coca-Cola is merging real-world and digital experiences through the Coke Memory Maker—an interactive online platform that lets consumers create personalised memes featuring their friends and family. The campaign also brings a personal touch with in-store activations at selected retailers across the country.
''Consumers can experience the campaign in real time at mall activations, where attendees can take part in a host of memorable experiences from custom merch and, of course, their one-of-a-kind iconic can with their name on it. Personalised Coca-Cola bottles and cans are available at PNP, Checkers and Shoprite.'
The brand also states that the customisation platform will offer even more names to choose from and the ability to add your personal touch.
'If you can't find your name in store, simply scan the QR code (on the can), which will take you to the 'Share a Coke' digital hub. Users can find information on customisation locations or create a truly unique Coca-Cola digital can or bottle to share and express appreciation for friends, family, and loved ones. It's a simple gesture that can strengthen connections.'
Franscoe Bouwer, Senior Director of Frontline Marketing at Coca-Cola South Africa, emphasised that in a digitally driven age, recognising and honouring the special connections we share with friends is more important than ever.
"In today's digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection. 'Share a Coke' reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special."
The Star
[e-mail]