Ford Goes Even More Premium With Super Duty Platinum Plus Pickups
2025 Ford F-350 Super Duty Platinum Plus
It's no secret that the main reason Ford, General Motors and Stellantis' US operations are still in business is the enormous profits they make on big trucks and SUVs. Without the huge margins all three make, especially from the more premium trims of these behemoths, especially the trucks that have been protected by the 25% 'chicken tax' tariff, they would have to compete more aggressively in other market segments. Ford is now learning from airlines and trying to extract even more from their most affluent customers with a Platinum Plus package on its Super Duty pickups.
2025 Ford F-450 Super Duty Platinum Plus
For the 2025 model year, Ford discontinued the Limited trim on its full-size pickup trucks and replaced it with a new Platinum Plus add-on package to the Platinum trim level. F-150s have been available with Platinum Plus since last fall and Super Duty customers will start taking delivery in the next few weeks.
2025 Ford F-350 Super Duty Platinum Plus with smoked truffle interior theme
So what does Platinum Plus get you on a 2025 F-250, F-350 or F-450? It's the most luxurious version of a Ford pickup but the real differentiator is an improved customer experience. All Platinum Plus Super Duty trucks get the high-output 6.7-liter diesel V8 and four-wheel-drive with unique 20-inch painted aluminum wheels. They also come with a premium leather interior package in a dark tan color scheme that Ford calls 'smoked truffle.' The leather is on the seats, door panels, grab handles, upper dashboard, and center console.
2025 Ford F-350 Super Duty Platinum Plus
Inside the front doors there are illuminated scuff plates, and the front seats are Ford's max recline setup that basically lets you lay flat to take a rest. A 2-kW Pro Power system provides several plugs in the bed to power tools and other equipment.
2025 Ford F-350 Super Duty Platinum Plus
As mentioned, the real differentiator is the Platinum Plus Experience. Every customer that opts for the package gets:
The goal according to Ford is to 'deepen customer engagement' and keep them loyal to the brand in an increasingly competitive market.
2025 Ford F-350 Super Duty Platinum Plus
Getting this sort of hands-on treatment doesn't come cheap. The F-250 Platinum Plus starts at $99,455 including a $2,095 delivery charge. The F-350 starts at $100,955 and the F-450 goes for $105,630. On top of the Platinum Plus package, customers can also add other packages such as the Tremor or FX4 off-road packages, the vehicle integration system, a 12,000 Warn winch, retractable tonneau cover and more. Super Duty Platinum Plus pickups are available to order now and will be shipping to dealers shortly.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
an hour ago
- Yahoo
NASCAR Turns Heads With Ford Post Before Michigan Race
NASCAR Turns Heads With Ford Post Before Michigan Race originally appeared on Athlon Sports. The 2025 NASCAR Cup Series started its June schedule with Ryan Blaney of Team Penske snatching the checkered flag at the Nashville Superspeedway to win the Cracker Barrel 400. Advertisement While it was Blaney's first win of the season, it was the fourth victory overall by his car's manufacturer in the campaign. Ford has four wins to date as the season progresses to the next race, the FireKeepers Casino 400 at Michigan International Speedway this coming Sunday. Blaney's win is a good sign for Ford going into the Michigan race, but there's probably not a better trend indicating likely success for Ford this weekend than the one shared by NASCAR via its official Instagram account on Friday. According to the post, nine of the last 10 winners at Michigan International Speedway were Ford drivers. Among them is Blaney, who won the 2021 edition of the FireKeepers Casino 400. Advertisement Fans have all sorts of reactions to this update, with many offering their predictions. "Blaney will make it 10/11," said a fan on Instagram. Another one said: "Blaney going back to back TRUST.' From a commenter: "Way to ruin this stat, @tyler_reddick.' 'Ford is the best this year idk what y'all on about,' a social media user posted. Via a different commenter: 'pls be another ford win.' Said another: 'Ford is the best this year idk what y'all on about.' The post also noted Kevin Harvick's five Michigan wins on a Ford over that stretch. He won a total of six times in Michigan, but the first one took place way back in 2010 on a Chevrolet. Harvick retired in 2023 and now works for FOX Sports as an analyst, but previous Michigan winners who drove Ford in their victories there are still around, like Joey Logano and Chris Buescher. NASCAR Cup Series driver Joey Logano (22) during the Coca Cola 600 at Charlotte Motor Speedway. Jim Dedmon-Imagn Images The only non-Ford car to win a Michigan race in the last 10 NASCAR Cup Series events there was Tyler Reddick of 23XI Racing at the 2024 FireKeepers Casino 400. Advertisement Brad Keselowski and Buescher were the best Ford finishers in that race, going fifth and sixth, respectively. Related: Ryan Blaney's Unexpected Act After NASCAR Nashville Race Is Turning Heads This story was originally reported by Athlon Sports on Jun 7, 2025, where it first appeared.
Wall Street Journal
2 hours ago
- Wall Street Journal
How the Cybertruck Came to Embody Tesla's Problems
The bromance between Elon Musk and President Trump is ending at a difficult time for Tesla TSLA 3.67%increase; green up pointing triangle. The electric-vehicle maker lost roughly $150 billion of market value Thursday—its biggest ever drop—after the Tesla CEO and Trump traded insults. Sales of Teslas have slumped this year. Tariffs could disrupt the supply of key components. The sprawling Republican tax-and-spending bill would end tax credits for EV buyers. And Tesla's Cybertruck has been a disappointment. Musk set high expectations for the Cybertruck, telling investors it would be Tesla's 'best product ever.' The angular, stainless steel pickup was supposed to generate buzz for Tesla by showcasing new technology and unlocking the lucrative truck market. Instead, it has become synonymous with Musk's polarizing stint in politics, exposing some owners to graffiti or middle fingers from other drivers. And its reputation has been tarnished among Tesla fans because of a spate of recalls and manufacturing issues that have resulted in cycles of repairs. In the U.S., the company sold fewer than 40,000 Cybertrucks in 2024—well below Musk's ultimate goal of 250,000 a year. In the first quarter of 2025, Tesla sold around 7,100 Cybertrucks in the U.S., according to registration data from S&P Global Mobility. Ford's F-150 Lightning pickup outsold it. In an effort to boost sales, Tesla has rolled out lower-price versions of the truck and started offering buyers incentives such as 0% financing and free upgrades. Almost as soon as the $100,000 Cybertruck hit the road, quality problems began to multiply. Reports on social media cited cracked windshields and spotting from so-called rail dust, orange discoloration similar to rust. In its first year, Tesla recalled the truck seven times to fix dangerous defects. In March, with large metal panels falling off the trucks, the tally rose to eight. Some of the quality problems were known and documented internally before the truck went on sale, including issues with the accelerator pad and windshield wiper that later triggered recalls, said former employees who worked on the Cybertruck. But there was pressure inside Tesla to get the truck to market quickly, according to these employees. Tesla didn't respond to requests for comment. 'Elon Musk will tell you the biggest professional mistake was the falcon doors on the Model X,' said David Fick, a longtime Tesla owner who got his Cybertruck in March. He referred to the complex door design that opens upward and hinges at the roof. 'I believe that the Cybertruck is going to go down as an even bigger corporate stumble.' The retired banker in Boynton Beach, Fla., chose to wait more than a year to buy his Cybertruck, hopeful that many of the biggest issues would be identified before he drove his off the lot. 'They do a lot of bleeding-edge stuff where they rush to the market and then you're a beta tester as an owner,' Fick said. He paid about $72,000 for the car, plus $7,300 for window tinting and a custom wrap for exterior trim panels known as cant rails, covering his new car in a metallic maroon color. Soon after, Tesla recalled cant rails because they could become unglued. 'I've had tons of recalls on my Teslas over the years,' said Fick, who added that the cars are worth the hassle. 'Eighty percent were fixed by [software] updates, but these are physical things we are dealing with now.' Musk unveiled the prototype for the Cybertruck in 2019. At the time, he said it would cost $39,900, with a battery range of up to 500 miles—an ambitious combination that would be a stretch for any EV maker. Work on the vehicle was delayed a couple of years, leaving engineering and manufacturing teams with only a few months to do final testing before the trucks went to customers, former employees said. Musk tried to temper expectations around how quickly Tesla could increase production, given its unique design. 'There is always some chance that Cybertruck will flop, because it is so unlike anything else,' he wrote on social media in July 2021. Still, he promoted some of its most unusual features, including his dream of making the car amphibious. Former employees said they took Musk's social posts as orders, but the engineering proved difficult. By 2022, it was clear internally that Cybertruck wouldn't be able to meet all Musk's criteria, so engineers scrapped an early design and started over—developing a smaller, landlocked version of the truck, the people said. After about a year and a half of testing, Tesla delivered the first Cybertrucks to a dozen or so customers in late November 2023. An early version of the truck started at $100,000 and had an estimated range of 318 miles. Two months later, Tesla issued its first recall on the vehicle: a software update that required the company to increase the size of the font on a warning system used across its fleet. It was the first of three recalls that Tesla addressed on the Cybertruck through over-the-air updates to its software. Cybertruck's problems couldn't be fixed by software updates alone. In April 2024, Tesla issued a recall for the accelerator pedal. The company had received a notice from a customer complaining that the accelerator had gotten stuck. Tesla found that the pad attached to the long pedal could dislodge and get stuck in the trim above the pedal, causing the car to accelerate. An internal investigation found the issue was the result of an 'unapproved change,' in which Tesla employees used soap as a lubricant to attach the pad, according to the recall notice. Inside Tesla, the accelerator pad had been a known issue starting with the prototype, according to an employee who worked on the part. The manufacturing team also identified the part as problematic, this person said. Tesla also had problems with the Cybertruck's expansive windshield, which measured nearly 6 square feet. Sometimes the heavy glass would break, two employees said. The glass either arrived cracked from the supplier in Mexico or from handling at the Austin, Texas, facility, they said. Some owners took to social media to describe the glass cracking as soon as they drove off the lot, or while they wiped the inside of their windshield. The windshield required a large windshield wiper measuring 50 inches long. In June 2024, Tesla issued a recall on the wipers, whose motors Tesla found had been overstressed by testing. The wiper had been flagged nearly a year before, two people who worked on the Cybertruck said. It was one of the first issues identified on the vehicles, at which point it was classified as a 'gating issue,' which meant that it needed to be resolved before production could move forward. Reid Tomasko, a 25-year-old YouTube creator, took his Cybertruck on a cross-country trip, during which it performed perfectly, he said. Then came winter in New Hampshire. He was driving near his home in Lebanon, N.H., in February when a metal panel flew off the side of his truck. In March, Tesla issued a recall affecting most of the Cybertrucks it had produced—more than 46,000. The problem involved adhesive that could become brittle in extreme weather, causing exterior trim panels called cant rails to dislodge. Inspecting his truck, Tomasko said he found loose connections on almost every panel that used the adhesive, including the large pieces of stainless steel over the rear wheels, the front fender and the front doors. 'I was wondering, why are they not recalling the other panels?' Tomasko said. After replacing several panels, Tesla offered to buy back Tomasko's truck for nearly all of the $102,000 that he paid, he said. He accepted. 'I am planning on getting a newer one for cheaper soon,' he said. Write to Becky Peterson at
Business Insider
2 hours ago
- Business Insider
Captivision receives staff determination letter from Nasdaq
Captivision (CAPT) announced that on June 4, 2025, it received a staff determination letter from the Listing Qualifications Department of The Nasdaq Stock Market notifying the company that it had not regained compliance with the Market Value of Listed Securities Requirement by June 2, 2025. The Determination Letter has no immediate effect and will not immediately result in the suspension of trading or delisting of the company's securities. Additionally, on May 22, 2025, Staff notified the company that since it had not yet filed its Form 20-F for the period ended December 31, 2024, it no longer complied with Nasdaq Listing Rule 5250(c)(1). However, pursuant to Listing Rule 5810(c)(2), this deficiency serves as a separate and additional basis for delisting, and the company should also address this concern before a Hearings Panel if it appeals Staff's determination. Confident Investing Starts Here:
