Ford Goes Even More Premium With Super Duty Platinum Plus Pickups
It's no secret that the main reason Ford, General Motors and Stellantis' US operations are still in business is the enormous profits they make on big trucks and SUVs. Without the huge margins all three make, especially from the more premium trims of these behemoths, especially the trucks that have been protected by the 25% 'chicken tax' tariff, they would have to compete more aggressively in other market segments. Ford is now learning from airlines and trying to extract even more from their most affluent customers with a Platinum Plus package on its Super Duty pickups.
2025 Ford F-450 Super Duty Platinum Plus
For the 2025 model year, Ford discontinued the Limited trim on its full-size pickup trucks and replaced it with a new Platinum Plus add-on package to the Platinum trim level. F-150s have been available with Platinum Plus since last fall and Super Duty customers will start taking delivery in the next few weeks.
2025 Ford F-350 Super Duty Platinum Plus with smoked truffle interior theme
So what does Platinum Plus get you on a 2025 F-250, F-350 or F-450? It's the most luxurious version of a Ford pickup but the real differentiator is an improved customer experience. All Platinum Plus Super Duty trucks get the high-output 6.7-liter diesel V8 and four-wheel-drive with unique 20-inch painted aluminum wheels. They also come with a premium leather interior package in a dark tan color scheme that Ford calls 'smoked truffle.' The leather is on the seats, door panels, grab handles, upper dashboard, and center console.
2025 Ford F-350 Super Duty Platinum Plus
Inside the front doors there are illuminated scuff plates, and the front seats are Ford's max recline setup that basically lets you lay flat to take a rest. A 2-kW Pro Power system provides several plugs in the bed to power tools and other equipment.
2025 Ford F-350 Super Duty Platinum Plus
As mentioned, the real differentiator is the Platinum Plus Experience. Every customer that opts for the package gets:
The goal according to Ford is to 'deepen customer engagement' and keep them loyal to the brand in an increasingly competitive market.
2025 Ford F-350 Super Duty Platinum Plus
Getting this sort of hands-on treatment doesn't come cheap. The F-250 Platinum Plus starts at $99,455 including a $2,095 delivery charge. The F-350 starts at $100,955 and the F-450 goes for $105,630. On top of the Platinum Plus package, customers can also add other packages such as the Tremor or FX4 off-road packages, the vehicle integration system, a 12,000 Warn winch, retractable tonneau cover and more. Super Duty Platinum Plus pickups are available to order now and will be shipping to dealers shortly.
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