Juspay opens Brazil hub
Juspay, a global leader in next-generation payment solutions for enterprises and banks, has announced the opening of a new office in Brazil.
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This marks a significant milestone in the company's international expansion, since it is the first official effort to acquire a solid customer base in the country as well as in Latin America. Headquartered in 'India's Silicon Valley' of Bangalore, Juspay provides services like 1-click checkout experiences, full-stack orchestration, 3DS authentication, network tokenization, reconciliation, offers, fraud solutions, and much more for enterprises, and end-to-end white label new age payment gateway & real-time payments infrastructure for banks.
Juspay was instrumental in building and scaling India's local PiX – called UPI (Unified Payments Interface) – to over 200 million transactions a day with 99.999% reliability. Now, the company brings their real-time payments expertise to Brazil, with cutting-edge PiX 2.0 experiences like Pix Biometrico, Pix Automático, and Pix by Proximity. Juspay will also extend their Open Source Payments Orchestration platform (Hyperswitch) for merchants who want to self-host, build & augment their own payments infrastructure.
The company currently processes more than over $670 billion in annual total processed volume globally. Juspay is backed by top-tier investors such as SoftBank, Accel, and VEF, and serves 500+ global market leaders like Amazon, Google Pay, Flowbird, Zurich Insurance Group, IndiGo, Flipkart, Swiggy, Urban Company, and more.
Sheetal Lalwani, Juspay's COO and Co-founder, highlighted the importance of Brazil for the company and the strategy behind the move. 'We are very excited to establish our presence in Latin America, starting with Brazil. Our expansion comes at a pivotal moment in Brazil's digital payments landscape, which is experiencing tremendous innovation and diversification. We intend to scale our team in the country to help companies manage global payments and deliver industry-first solutions like 1-click PiX (PiX Biometrico), drawing from our experience of building similar seamless payment experiences worldwide.'
The new Brazil office will strengthen Juspay's global network of 1200+ payment experts operating out of India, USA, UK, Singapore, and Dubai.
Shakthidhar Bhaskar, Director of LATAM Expansion added that 'Brazil is at the forefront of a payments revolution, with PiX, digital wallets, and embedded finance reshaping how consumers and businesses transact. As we expand into this dynamic market, we aim to empower merchants with world-class infrastructure and enterprise-grade performance & reliability that simplifies complexity—optimizing approval rates, reducing costs, and unlocking new experiences through deeply integrated, seamless payment flows.
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