Formula 1 launches new personalised mobile app and website
Formula 1® has relaunched its mobile app and website to make them easier to navigate and to allow fans to personalise their experience, accessing all the information and content they want more quickly and in a way that suits them. Within the innovative, updated F1 mobile app, fans can now curate their experience by selecting multiple drivers and teams for detailed tracking during sessions, as well as following their overall performance across the season.
The redesigned homepage promotes both short-form and long-form video content and introduces new formats such as mobile-first stories and vertical video, which provide a more modern and familiar user experience and integrate best practices from across social platforms and digital entertainment products. Both redesigned platforms will also showcase content from F1 TV for fans who want to watch premium live and on-demand action, as well as key telemetry and data points from the embedded Live Timing subscription service. The ultimate F1 companions, the app and website were tested with the fan-base throughout the development, ensuring their requests were prioritised alongside all of the other enhancements. Accessibility was an important element, with video overlays enabling fans to watch content with or without sound, while the adaptive font-sizes and dark/light modes ensure content is available to the widest possible audience. The app and website changes initially focus on improved content discovery across breaking news, race and technical analysis, location guides, along with the much-loved Fantasy and Predict games, where fans can test their knowledge against each other. Future phases are now planned for the addition of a wider range of exciting content themes, as well as an enhanced F1 Unlocked membership offering. Visit F1.com and download the app from the iOS or Android stores.
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