Samitivej Launches Medical-Grade Skincare for Children

Bangkok Post

17-07-2025

Samitivej International Children's Hospital launches bear & bloom, a skincare range for children developed by paediatric allergists and immunologists. Bringing hospital-grade expertise into your child's daily care at home.
Thai children increasingly face skin and allergy issues caused by factors such as PM2.5, daily pollution, and chemical residues from products used directly on their skin. As modern parents increasingly embrace holistic approaches to raising their children, Samitivej International Children's Hospital has launched bear & bloom, a premium medical-grade skincare brand for children. The products were developed by paediatric specialists in allergy and immunology, with an in-depth understanding of the delicate nature of children's skin, which is prone to irritation.
The products are designed not only to support healthy skin but also to promote emotional comfort and aid in childhood development, by combining medical expertise with natural ingredients that are gentle and safe for sensitive skin. Samitivej International Children's Hospital aims to build a child health ecosystem that seamlessly connects hospital-level care with everyday life at home.
Dr Surangkana Techapaitoon, Deputy CEO of Samitivej and BNH Hospitals and Director of Samitivej International Children's Hospital, stated: 'The concept of growing up healthy, developed by Samitivej International Children's Hospital, focuses on holistic care for children—both physical and emotional—starting from the earliest stages of life, a critical period in a child's development. Today's children are growing up amidst a range of environmental risk factors such as pollution, PM2.5, chemicals, and allergenic foods, which can affect their emotions, behaviour, and long-term development. That's why we are committed to building an ecosystem that supports healthy, happy growth at every stage of life, connecting care from the hospital to the home.'
Assoc. Prof. Dr Pantipa Chatchatee, Faculty Member in the Division of Allergy and Immunology, Department of Paediatrics, Faculty of Medicine, Chulalongkorn University, and Consulting Doctor at the Paediatric Allergy Centre, Samitivej International Children's Hospital, added: 'With over 30 years of experience treating children with sensitive skin and atopic dermatitis, I've seen many cases of dry, red, itchy skin, sometimes to the point of scratching until it bleeds. Even after treatment, symptoms often recur. That's why skincare should begin at birth and adapt with each developmental stage. Products should contain gentle, safe and scientifically supported ingredients, such as jojoba oil for hydration, Defensil-Plus to soothe irritation, and extracts like guava leaf, green tea and rose flower for their anti-inflammatory properties. Caring for a child's skin should begin from day one, not only when problems appear. Healthy skin from the start helps reduce the risk of rashes and long-term skin issues.'
'Because a child's skin is the very first of their life' is the core philosophy behind bear & bloom, a skincare range created and developed by paediatric allergists and immunologists at Samitivej International Children's Hospital. With in-depth understanding of both the skin and emotional needs of Thai children, the products combine medical science with three natural active ingredients to protect delicate skin from day one. The formula includes jojoba oil, which replenishes healthy skin lipids and strengthens the skin's natural barrier; Defensil-Plus, which soothes sensitive skin and enhances hydration; and extracts from guava leaf, green tea and rose flower, which provide effective anti-inflammatory benefits. The formula has been patented in South Korea and received Excellence in the Health Industry Technologies Exhibition in Korea. Each product in this range is specifically formulated for a stage of childhood development. The products are specially designed for Thai children's skin. They meet clinical standards and have been dermatologically tested, proven to be non-irritating through actual use at Samitivej International Children's Hospital.
Discover a new skincare experience with three bear & bloom products:
1. bear & bloom: Baby Head to Toe Bath — Gentle on hair and skin (suitable for newborns to 6 months)
Extra-mild surfactants for natural cleansing without irritating the eyes
Decyl glucoside, a coconut oil-derived ingredient, gentle for sensitive and allergy-prone skin
pH 5.5 helps maintain the skin's natural balance without dryness after bathing
Paraben-free and sulphate-free to avoid skin irritation
Lovely Wishes scent, soft and comforting throughout the day
2. bear & bloom: Kids Bath — Cleanses gently, leaving the skin soft and moisturised (suitable for children aged 6 months and older)
Decyl glucoside, a coconut oil-derived ingredient, gentle for sensitive and allergy-prone skin
pH 5.5 helps maintain the skin's natural balance without dryness after bathing
Paraben-free and sulphate-free to avoid skin irritation
Lovely Wishes scent, soft and comforting throughout the day
3. bear & bloom: Gentle Baby Lotion — Lightweight, fast-absorbing, and soothing (suitable from birth onwards)
Dermatologically tested to reduce inflammation and redness caused by allergic rashes and insect bites
pH 5.5 helps maintain the skin's natural balance
Lovely Wishes scent, soft and comforting throughout the day
bear & bloom products are available at:
The Paediatrics Department of all branches of Samitivej International Children's Hospital
Health Choice stores within the Samitivej Hospital network
Online via the SkinX application and Shopee: bear & bloom Official https://smtvj.com/bear-bloom
Developed by paediatric dermatologists, bear & bloom was created with the belief that a child's skin is the first skin of life—an understanding that lies at the heart of every formula from Samitivej International Children's Hospital.