Safir showcases visionary growth, innovation
Safir Hotels & Resorts participated in the 32nd edition of the Arabian Travel Market (ATM) in Dubai from April 28 to May 1, 2025.
As a leading hospitality brand in the Middle East, Safir showcased its expanding portfolio and vision for redefining guest experiences through innovation and authentic Arabian hospitality.
The company plans to expand its presence across key Middle East and North African destinations.
Safir held strategic meetings with leading hospitality and travel tech companies to explore partnerships and technological advancements to elevate service standards and implement smart innovations across its properties.
CEO Abdulaziz Al Failakawi represented Safir at the event, highlighting the company's commitment to sustainable expansion, innovation, and excellence.
"Our presence at ATM 2025 reinforces our mission to lead with authenticity, embrace innovation, and deliver a hospitality experience that blends tradition with technology," said Al Failakawi. -TradeArabia News Service
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