Latest news with #AbdulazizAlFailakawi
Trade Arabia
11-05-2025
- Business
- Trade Arabia
Safir showcases visionary growth, innovation
Safir Hotels & Resorts participated in the 32nd edition of the Arabian Travel Market (ATM) in Dubai from April 28 to May 1, 2025. As a leading hospitality brand in the Middle East, Safir showcased its expanding portfolio and vision for redefining guest experiences through innovation and authentic Arabian hospitality. The company plans to expand its presence across key Middle East and North African destinations. Safir held strategic meetings with leading hospitality and travel tech companies to explore partnerships and technological advancements to elevate service standards and implement smart innovations across its properties. CEO Abdulaziz Al Failakawi represented Safir at the event, highlighting the company's commitment to sustainable expansion, innovation, and excellence. "Our presence at ATM 2025 reinforces our mission to lead with authenticity, embrace innovation, and deliver a hospitality experience that blends tradition with technology," said Al Failakawi. -TradeArabia News Service
Trade Arabia
28-02-2025
- Business
- Trade Arabia
Safir Hotels & Resorts unveils 'Durrah Rewards' innovative loyalty programme
Safir Hotels & Resorts has announced the launch of 'Durrah Rewards,' an innovative loyalty programme crafted to elevate guest experiences across the company's distinguished portfolio of properties. This programme underscores Safir's commitment to providing unparalleled value, flexibility, and personalised service to its esteemed guests. The launch of Durrah Rewards marks a significant milestone in Safir Hotels & Resorts' ongoing pursuit of excellence and dedication to enhancing guest satisfaction. The programme offers an array of exclusive benefits, recognising and rewarding loyal guests at every interaction. With a comprehensive range of perks and privileges, members can expect to enjoy a more enriched and seamless stay at any Safir Hotels & Resorts location. In a statement reflecting on this exciting development, Abdulaziz Al Failakawi, Vice Chairman and CEO of Safir Hotels & Resorts, remarked: "Durrah Rewards represents our unwavering commitment to redefining hospitality standards and fostering deeper connections with our guests. This strategic initiative not only enhances guest satisfaction but also reaffirms our position as a leader in the region's hospitality sector. Our guests are at the heart of everything we do, and Durrah Rewards is our way of expressing gratitude and appreciation for their continued loyalty." Durrah Rewards introduces a host of exclusive discounts and services tailored to provide exceptional value to its members. From Members Only Rates that offer special discounts when booking directly through the Safir Hotels & Resorts website or direct reservation channels to reduced rates on in-room dining, the program ensures unparalleled savings and convenience. Members can also enjoy discounts on food and beverages across all outlets within the participating Safir properties, from fine dining restaurants to casual cafes, as well as discounted airport transfers for seamless and stress-free transportation. With a focus on flexibility and personalization, Durrah Rewards offers four tiered membership levels — Base, Silver, Gold, and Diamond — each unlocking greater privileges and rewarding guests for their loyalty and engagement with Safir Hotels & Resorts. A Unique Point Sharing Experience A standout feature of Durrah Rewards is the ability for members to share their points with friends and family. This unique aspect of the program allows guests to gift points, enabling their loved ones to enjoy the benefits of the program as well. By creating this sense of community and shared experiences, Safir Hotels & Resorts further strengthens the bonds between the brand and its loyal clientele. As part of its forward-thinking approach, Safir Hotels & Resorts has consistently invested in creating personalised and meaningful experiences for guests. Durrah Rewards is a testament to this spirit, reflecting the company's broader strategy to enhance operational efficiency, performance management, and quality assurance. By placing guests at the center of its operations, Safir Hotels & Resorts continues to set new benchmarks in the industry. Enrollment in Durrah Rewards is now open to all guests, providing immediate access to exclusive benefits and privileges. Those interested in becoming members can easily sign up through the Safir Hotels & Resorts website or by visiting any Safir property.
