
Multiply Group lights up the world with the launch of Multiply Media Group, creating a media powerhouse headquartered in the UAE
Multiply Group (ADX: MULTIPLY), the Abu Dhabi-based investment holding company, today launches Multiply Media Group (MMG), uniting the three market-leading out-of-home (OOH) companies under its portfolio to create a new media powerhouse headquartered in the UAE. The combination of BackLite Media, Viola Media and Media 247 under Multiply Media Group represents a significant move that will shape the future of tech-enabled media in the UAE and beyond.
Samia Bouazza, GCEO and Managing Director of Multiply Group, said: 'The launch of Multiply Media Group represents the most significant media consolidations in the UAE. By bringing together market-leading media assets under a single AI & tech-driven group, we are reinforcing our commitment to long-term value creation and shareholder returns. MMG lays a strong foundation for our global ambitions and forward-looking investment strategy.'
MMG was launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City, and simultaneously it lit up the world through a global takeover across key DOOH media, illuminating cities and screens worldwide with its bold presence. The move reflects the global expansion of Multiply Group, the $7.2 billion holding company, which is part of IHC, the most valuable holding company in the Middle East with a market cap of over $240 billion. The newly consolidated group will serve as a launchpad to capture regional and international opportunities arising in the media sector through MMG portfolio businesses.
MMG will drive performance and innovation across the OOH media sector, reshaping the UAE's media landscape through scale, AI, and strategic partnerships. To achieve its mission, MMG will invest in high-potential media assets, catalyse growth with innovation and create synergies across its portfolio through strategic investments.
Jawad Hassan, Head of Media and Communications Vertical at Multiply Group, said: 'For several years, Multiply Group's ambitious growth strategy for the media sector has taken us from an integrated portfolio of three industry leaders to a media powerhouse with vast potential to redefine the entire regional media landscape in ways that will bring immediate impact and long-term value for clients. Through MMG, we stand ready to embrace the emerging trends in our industry, particularly the transformative role of AI, and we will continually look to invest in technologies that enable us to create dynamic and innovative campaigns.'
The scale of MMG includes 3,000 advertising units across the UAE, including 75+ premium assets on Dubai's Sheikh Zayed Road, which are backed by long-term partnership agreements with the Road and Transport Authority (RTA) (Mada Media) in Dubai and The Department of Municipalities & Transport (DMT) in Abu Dhabi.
James Bicknell, CEO of Multiply Media Group, said: 'Multiply Media Group launches as a transformative force in out of home media — a powerhouse that unites some of the region's most strategic media assets under one bold vision. With MMG, we are not simply scaling up — we are scaling intelligently. Our mandate is clear: deliver context at scale, and reach audiences where it truly matters, when it matters most. MMG is engineered to be agile, data-led, and deeply integrated, enabling our clients to engage audiences with greater relevance, responsiveness, and resonance than ever before. This is more than media — it's momentum.'
The launch of MMG follows a recent strategic agreement between Multiply Group's media vertical and Al Arabia, Arabian Contracting Services Company (Al Arabia) to create a joint venture (JV) to invest in the global out-of-home (OOH) advertising sector. Multiply Group, also announced a recent Memorandum of Understanding (MoU) with Saudi Media Company (SMC) – with these two strategic moves underscoring the global expansion potential of Multiply's portfolio brands.
Multiply Group's other media holdings include Yieldmo, a contextual mobile ads platform, and Firefly, North America's leading digital Taxi-Top company. The group completed the acquisition of Viola Communications, a marketing and communications firm, in 2021.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The National
41 minutes ago
- The National
How top UK schools are helping shape educational landscape of the UAE
Flagship British schools are primed to be at the forefront of a new era of education in the UAE, as the nation seeks to bring cutting-edge technology and the latest teaching methods to the classroom. King's College School Wimbledon will be the latest high-profile arrival from the UK when it swings open its doors at Abu Dhabi's Fahid Island in 2028. It was announced by developers Aldar on Monday morning that the prestigious school would open on the just-announced island in Abu Dhabi, making it the first school to be confirmed there. The school, which will hold up to 2,200 pupils. It will be part of an illustrious list of British curriculum schools helping to redefine an expanding education landscape as the Emirates aims to serve a rapidly- growing population, including an influx of super-rich residents drawn from across the world demanding the best schooling for their children. The number of millionaires living in Dubai has doubled in the past decade, making it one of the world's fastest growing wealth hubs, the World's Wealthiest Cities Report 2025 found. From Harrow to helipads The renowned Harrow School is to launch campuses in both Abu Dhabi and Dubai under a partnership with UAE education provider Taaleem. Harrow International School Abu Dhabi is set be to the capital's first boarding school. It was announced in February that the Abu Dhabi branch will open from the middle of next year, with enrolment beginning in October. A second UAE campus will be 'fully operational' in Dubai in 2026. Applications for places will be accepted from September, with the school initially catering for pupils from Early Years to Year 6 as the expansion is gradually phased in. 'Harrow has a long-established reputation for excellence, and through our collaboration with Harrow International Schools Limited, we are proud to bring the same values-driven education to Dubai that has shaped generations of leaders,' said Khalid Al Tayer, chairman of Taaleem, at the time. Harrow's alumni include royalty, world leaders such as Winston Churchill and Jawaharlal Nehru, as well as prominent figures from the arts and sport. The number of pupils who were enrolled in Dubai's private schools increased by 6 per cent this year, according to data from the Knowledge and Human Development Authority (KHDA). Gems School of Research and Innovation, which is opening in Dubai in August, will teach the British curriculum. Former UK foreign secretary William Hague is to serve as its honorary patron. It has been built with an investment of $100 million (Dh367 million) and will feature an elevated football field that doubles as a helipad, a 600-seat auditorium, an Olympic-size swimming pool and an NBA-spec basketball court. The campus also has disruption labs to develop entrepreneurial skills, specialist primary spaces for technology, design, sports and the arts, tech hubs and an immersive research centre. Fees range from Dh116,000 ($31,500) for pupils in foundation stage one to Dh206,000 in year 12, and enrolment is open. Top of the class Out of 227 private schools in Dubai, 90 operate under a British curriculum, according to the KHDA's 2024-25 report on private schools. The next closest is the Indian curriculum operated by 34 schools. The report also revealed that British schools are the second most popular choice for Emiratis, with only US schools ranking higher. While British schools are popular in the UAE, they often don't come cheap. The two Harrow-branded schools set to open in the UAE next year will have fees of Dh80,000 to Dh100,000 ($21,780 to $27,230) for pupils in Early Years to Year 6, The National reported earlier this year. 'You're looking at state-of-the-art facilities and an incredible performing arts auditorium and dance studios,' Alan Williamson, chief executive of Taaleem, the education provider behind the project, told The National at the time. 'You're looking at robotics facilities and also a beautiful learning environment.' Other British schools also charge premium rates. A place, for example, at Nord Anglia International School (Dubai), which was founded in 2014, costs between Dh68,026 and Dh102,871, while Brighton College Abu Dhabi, which opened in 2011, charges between Dh50,830 and Dh80,780. There are currently 387,441 pupils enrolled at 227 private schools for the academic year 2024-25. Official statistics show that more than 365,000 pupils were enrolled in Dubai's classrooms in 2023, up from 326,000 in November 2022. Ten schools opened in the emirate for the current academic year. In line with Dubai's Education Strategy 2033, the KHDA aims to establish more than 100 private schools by 2033. Highly regarded The highest ranked British school in Dubai, according to a 2025 league table released by is The Sheffield Private School, which opened in 2004. It provides education for close to 1,200 pupils and the average fee is Dh30,500. The website ran a survey in which 74 per cent said their child felt a strong sense of belonging to the school, above the 53 per cent average in all UAE schools. This was closely followed by Victory Heights Primary School, which opened in 2013, where the average fee is Dh47,500. In Abu Dhabi, the highest-ranked school in 2025 was British School Al Khubairat, Abu Dhabi, founded in 1968, which came first in a table released by 'The British School Al Khubairat offers children a beyond-outstanding education with inspirational and caring leadership and faculty driven by ambitions for every child at the school bar none,' read the review from the website for the school, which charges an average fee of Dh61,500.


Khaleej Times
an hour ago
- Khaleej Times
UAE: Delivery rider, Eid shopper bag Dh150,000 each in Big Ticket draw
Five lucky winners bagged Dh150,000 each in the latest Big Ticket draw, among them an Indian delivery rider and a Tunisian national who was shopping for Eid Al Adha when he received the happy news. Abdullah Pulikkoor Mohammed, a 34-year-old delivery rider from Kerala, said that after trying his luck six times, he finally won. Mohammed, who has been living in Abu Dhabi for the past nine years while his family remains back home, plans to split the prize money with 12 of his friends and use his share to clear some loans. Another winner is Babulal Gautam, a 68-year-old Mumbai resident who previously lived and owned a shop in Sharjah back in 2014. He has been purchasing Big Ticket entries for the past ten years. 'I actually missed the winning call, but I saw the email and was overjoyed. I kept checking and rechecking to make sure it was real. After a whole decade of trying, it finally happened," he said. Taking the opportunity to advise people to join the raffle, he said: "I'm more of a scientific person and don't believe in luck much, so I believe the first step to winning is to simply buy a ticket." Souhail Barhoumi, a 38-year-old Ajman resident, originally from Tunisia, was shopping for Eid Al Adha clothes when he received the winning call. "It completely made my day. I'll never forget my winning ticket number," said Barhoumi who works at Dubai Islamic Bank and lives in the UAE with his wife and daughter. 'My house is currently under construction, so the prize money will help me complete it. The plan is to continue purchasing tickets until I win the grand prize," he added. Other winners include Salihrahman Pallipadath, a 37-year-old businessman from Kerala who has been living in Ajman with his family for the past 15 years and participated as part of a group of 11 friends and Shaji Memana who is originally from Kerala. All eyes are on July 3 when the Dh25 million grand prize will be awarded during a live draw. On the same day, three winners will also walk away with Dh75,000 each. Besides this, here are the dates of the upcoming Big Ticket E-draws:


Zawya
2 hours ago
- Zawya
Mideast Stocks: UAE shares end higher as outcome of US-China trade talks awaited
Stock markets in the United Arab Emirates ended higher on Monday, in step with Asian peers, as investors awaited the outcome of U.S.-China trade talks in London in the hope that a deal could boost the global economic outlook. Top U.S. and Chinese officials will sit down in London on Monday for talks aimed at defusing the high-stakes trade dispute between the two super powers that has widened to export controls over goods and components critical to global supply chains. Dubai's benchmark index hit its highest levels since 2008 and settled up 1%, with almost all sectors in positive territory. Tolls operator Salik Company gained 2.3% and Deyaar Development surged 14.6%. In Abu Dhabi, the index was up for a third straight session and gained 0.1%, lifted by a 1.6% rise in blue-chip developer Aldar Properties and a 1.8% advance in Abu Dhabi's flagship energy firm Abu Dhabi National Energy Company. ** Most stock markets in the Gulf and Egypt including Saudi, Qatar, Kuwait are closed on Monday due to a public holiday