Deepika Padukone Leads Hilton's New Campaign Celebrating India's New-Age Travellers
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Deepika Padukone is a part of Hilton's new campaign that celebrates young India's ambition and hustle with their signature hospitality.
Actor Deepika Padukone has joined hands with leading luxury global hospitality company Hilton to launch their 'It Matters Where You Stay' campaign. The actor, who is also the current global brand ambassador for Hilton Hotels, is a part of the campaign that celebrates young India's ambition and hustle with their signature hospitality.
Hilton's latest iteration of its 'It Matters Where You Stay' campaign featured their brand ambassador – Deepika Padukone. Filmed in Bengaluru, the city Deepika calls home, it captures the human moments that make a great stay, setting Deepika up for success, and empowering the modern Indian guest as they travel.
Through its signature hospitality that anticipates a guest's needs, Hilton's newest campaign celebrates the details of the Stay, whether preparing for something big, balancing work with downtime, or simply taking time to recharge. From walking into a space that feels both inspiring and familiar, to a perfectly timed coffee that allows you a moment to yourself before the day takes off, this isn't just about grand gestures. It's about the thoughtful, intuitive design and service that creates memorable moments.
'At Hilton, we're For The Stay – an experience you only get at Hilton and our 24 brands around the world. The Stay empowers our guests to rest, recharge, and prepare for whatever the rest of their trip has in store for them. We designed this campaign around the spirit of a new generation of Indian travellers. They are shaping success on their own terms, and we're here to host them in India and around the world. Deepika brings her own, authentic Stay story to life in a way that's both powerful and deeply human, and her journey reflects the kind of drive we see in our guests every day," said Mark Weinstein, chief marketing officer, Hilton.
Deepika Padukone said, 'It's always the little things: the warm welcome, the personal touches, the attention to detail – that turn a Hilton stay into a memory."
Deepika embodies the spirit of modern India – bold, resilient, and forward-looking. From mastering multiple roles to charting her unique path, she has built a legacy on her terms. As a global icon and changemaker, Deepika continues to inspire a new generation that's ambitious, grounded, and unapologetically driven.
Hilton is accelerating its growth in India, aiming to expand its portfolio tenfold over the next decade. With new hotel openings in Bengaluru, Surat, Jabalpur, Hyderabad, and Mumbai this year alone, Indian travellers are gaining access to more diverse and elevated stays across the country. To meet the rising demand for premium travel experiences, Hilton is also introducing five new brands, each thoughtfully tailored to the evolving preferences of the Indian market.
First Published:
June 09, 2025, 13:14 IST
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