Pathways Melbourne, a silver lining for vulnerable Jewish youth and those leaving ultra-orthodoxy
Through this collaboration they are establishing Orly House, a safe haven for children and teenagers at crisis points.
Dassi Erlich (Author and justice campaigner)
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News.com.au
9 hours ago
- News.com.au
Gen Z only cares about one thing now
Rising rents, grocery prices that climb by the week, and staggering bills – Gen Z is growing up in the middle of Australia's cost-of-living crisis, and they're feeling the crunch. It turns out the most fashionable thing a brand can be in 2025 is affordable – and those that can't deliver value for money are losing ground fast. For Aussies like Bella Herlihy, 19, and Rayyan Hodges, 21, every purchase is a decision. Ms Herlihy works full-time while studying for her Certificate III in childcare, but her real dream is landing an apprenticeship at a beauty brand. Due to the cost-of-living crisis, Ms Herlihy lives in her mother's four-bedroom home with seven other family members. 'We had to turn the second loungeroom into a bedroom. It's too expensive, so they need to save their money,' she told On $16 an hour, Ms Herlihy earns around $1000 a fortnight. Once the rent, bills and groceries are paid, she's left with $50 to $100 for anything else. 'It goes so fast after rent and bills. Even if I want a snack I have to think about whether I can afford it,' she said. 'I don't splurge – I have to make sure what's left goes to the right places.' And, that's the big takeaway from this year's Top 100 Youth Brands report by YouthInsight and Student Edge, which asked 1000 Aussies aged 14 to 24 to name and shame the brands they love and hate. Aldi has officially taken the crown as the favourite supermarket of young Aussies, sending Woolworths down into sixth place, and Coles to eighth. 'We want cheaper prices,' Ms Herlihy said. 'Big brands need to understand the cost-of-living more and factor it in. It would be nice if they made a video or ran a campaign where they were open about the struggle. I want to know how they plan to help Gen Z.' Kmart has reclaimed its retail crown with budget-friendly homewares and essentials, while KFC has overtaken McDonald's as the demographic's fast food of choice. In fashion, budget-friendly Uniqlo has overtaken Cotton On, reflecting a growing preference for quality basics over trend-driven fast fashion. Social media habits are shifting too. Instagram still holds the crown but TikTok, Snapchat and Facebook are slipping. Brands like Pinterest and Uber are on the rise, and Duolingo and UberEats have muscled into the top ten. At the very top of favourite brands sits YouTube, loved by nine out of ten young Aussies. And what's not to love? It's free, versatile and just as useful for study hacks as it is for late-night entertainment. Bella says some brands are overrated – Woolworths and high-end beauty label Drunk Elephant among them – because they simply don't offer the value she's looking for. And with just a small portion of her income left for 'extras' each fortnight, she's choosy about who gets her business. For Mr Hodges, the squeeze of cost-of-living feels permanent. 'It feels like we've been locked out of the Australian dream,' he said. Since finishing his diploma and Certificate III and IV in cybersecurity and IT, he hasn't been able to land a job in his field. 'It's overcrowded,' he said. 'I've been looking everywhere.' In the meantime, he lives with his parents and has no plans to move out anytime soon. 'Not in this economy,' he laughed. He's constantly hunting for discounts and cheaper rates. His favourite store is JB Hi-Fi, but he also rates Officeworks for its regular sales. Still, he's selective: 'Even if it's cheap, it's not worth it if the company doesn't have good ethics.' Woolworths and Coles, he said, are 'price gouging', while Aldi's prices are decent but lack variety. He prefers to shop at his local IGA to support small businesses. Both Ms Herlihy and Mr Hodge's habits reflect the bigger sacrifices that Gen Z are having to make in order to enjoy what should be 'the best years of their lives'. Student Edge co-founder Damien Langley said these results 'reflect the times we're in'. 'Economic pressures have made affordability a higher priority for many young people and because of that brands like KFC and Aldi have overtaken their main rivals by helping young people through these difficult high cost-of-living times,' Mr Langley said. 'Australian success stories include Kmart which has emerged as the favourite Australian brand of Gen Zs as it helps them get new clothes and furnish their rentals without breaking the bank.' Gen Z's priorities are clear: they want brands that show they understand the squeeze, deliver real value, and maybe even admit they know it's hard out here.
SBS Australia
11 hours ago
- SBS Australia
Australian weather update for Monday, 18 August 2025 in Nepali language
Independent news and stories connecting you to life in Australia and Nepali-speaking Australians. Stories about women of Nepali heritage in Australia who are about to become parents.
SBS Australia
11 hours ago
- SBS Australia
Trending Ngayon: Filipino Chef Miko Aspiras' jaw-dropping ‘Botanical Garden' on MasterChef Australia
SBS acknowledges the Traditional Custodians of Country and their connections and continuous care for the skies, lands and waterways throughout Australia.
