logo
GI application filed for Balanagar Custard Apple

GI application filed for Balanagar Custard Apple

The Hindua day ago

Balanagar Custard Apple, a custard apple variety that grows wild in three districts of Telangana, has been pitchforked for a Geographical Indications tag on Monday.
A filing with the Geographical Indications Registry shows the application number 1569 filed on behalf of three farm-based organisations, including a farm produced company, an agriculture cooperative society, and horticulture university.
'We identified the uniqueness of the variety by analysing the micro and macro nutrients found in the custard apple that is grown in five mandals of Mahbubnagar, three mandals of Rangareddy and three mandals of Vikarabad. Because of the rocky terrain and weathering, the nutrient profile of the Balanagar custard apple is different,' said Saidaiah Pidigam of Sri Konda Laxman Telangana Horticultural University.
The scientific documentation of the fruit's unique agro-morphological characteristics shows how its cultivation in a non-commercial manner in areas that are not irrigated marks it out.
'Irrigation and use of fertilizer makes the custard apple insipid. As the Balanagar variety grows in only rain-fed areas, its flavour profile is robust,' informed Saidaiah Pidigam.
The application was filed by GI practitioner Subhajit Saha of Resolute4IP on behalf of Pomal Farmer Producer Company Limited, Balanagar Farmer Producer Company Limited, and The Primary Agricultural Cooperative Society, with funding support from NABARD (National Bank for Agriculture and Rural Development).
'The GI tag is expected to provide legal protection, strengthen brand identity, and open premium domestic and international market access for the Balanagar Custard Apple,' informed Mr. Saha.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Balanagar custard apple inches closer to GI tag
Balanagar custard apple inches closer to GI tag

New Indian Express

time21 hours ago

  • New Indian Express

Balanagar custard apple inches closer to GI tag

HYDERABAD: Farmers and officials on Monday submitted an application seeking the Geographical Indication (GI) tag for the world-famous Balanagar custard apple, marking the 19th GI application from Telangana. The application was filed by GI practitioner Subhajit Saha of Resolute4IP on behalf of three key farmer-based organisations — Pomal Farmer Producer Company Ltd, Balanagar Farmer Producer Company Ltd, and Primary Agricultural Cooperative Society — with support from the National Bank for Agriculture and Rural Development (NABARD). The Balanagar custard apple is renowned for its thick rind, high pulp content, minimal seeds, naturally sweet flavour, and extended shelf life — characteristics that set it apart from other varieties and make it ideal for both fresh consumption and industrial use. This move places the Balanagar variety as the fourth custard apple in India to seek or obtain a GI tag, alongside Beed custard apple (Maharashtra), Seoni sitaphal (Madhya Pradesh), and Kanker custard apple (Chhattisgarh). 'This GI initiative underscores how formal recognition can create value at the grassroots level while reinforcing Telangana's position as a hub for high-quality, origin-linked produce,' said Subhajit Saha, expressing gratitude for the support extended by Sri Konda Laxman Telangana Horticultural University (SKLTGHU). He added that the state is preparing to file six to eight additional GI applications for products in the handicrafts and horticulture sectors in the coming days. SKLTGHU V-C Danda Raji Reddy, said the university is committed to preserving Telangana's heritage horticultural crops and that further GI applications will be filed after thorough field investigations and consultations with farmers.

GI application filed for Balanagar Custard Apple
GI application filed for Balanagar Custard Apple

The Hindu

timea day ago

  • The Hindu

GI application filed for Balanagar Custard Apple

Balanagar Custard Apple, a custard apple variety that grows wild in three districts of Telangana, has been pitchforked for a Geographical Indications tag on Monday. A filing with the Geographical Indications Registry shows the application number 1569 filed on behalf of three farm-based organisations, including a farm produced company, an agriculture cooperative society, and horticulture university. 'We identified the uniqueness of the variety by analysing the micro and macro nutrients found in the custard apple that is grown in five mandals of Mahbubnagar, three mandals of Rangareddy and three mandals of Vikarabad. Because of the rocky terrain and weathering, the nutrient profile of the Balanagar custard apple is different,' said Saidaiah Pidigam of Sri Konda Laxman Telangana Horticultural University. The scientific documentation of the fruit's unique agro-morphological characteristics shows how its cultivation in a non-commercial manner in areas that are not irrigated marks it out. 'Irrigation and use of fertilizer makes the custard apple insipid. As the Balanagar variety grows in only rain-fed areas, its flavour profile is robust,' informed Saidaiah Pidigam. The application was filed by GI practitioner Subhajit Saha of Resolute4IP on behalf of Pomal Farmer Producer Company Limited, Balanagar Farmer Producer Company Limited, and The Primary Agricultural Cooperative Society, with funding support from NABARD (National Bank for Agriculture and Rural Development). 'The GI tag is expected to provide legal protection, strengthen brand identity, and open premium domestic and international market access for the Balanagar Custard Apple,' informed Mr. Saha.

Telangana turns Miss World event into marketing spiel
Telangana turns Miss World event into marketing spiel

The Hindu

time15-06-2025

  • The Hindu

Telangana turns Miss World event into marketing spiel

Telangana has managed to turn the spotlight on its 1000-year-old heritage using the strobe lights of the Miss World beauty pageant. Instead of a single memorable event on a stage, or a leading question to 'World Peace', the 108 contestants have been taken around the different historical landmarks in the state. In the process, the contestants got to sample the culture, cuisine, and conviviality of the state. The Telangana Tourism got memorable photographs that it has splashed across the State and city. While it is still early to understand the impact, the State government has left no stone unturned in the effort. The Miss World contestants were taken to a private hospital to showcase medical tourism. They were taken to a sit-down dinner at a Nizam-era palace. They were taken to the weaving village of Pochampally. They were even shown around the Integrated Control And Command Centre which showcases the surveillance capabilities of the State. 'The real work begins now. We are working on the campaign narrative: 'Telangana Too Beautiful to Miss', which is a play on the Miss World Contest. India has been on the bucket list for visitors across the world but that has always meant some palaces in Rajasthan and Taj Mahal with Delhi as the stopover. We want to break that mindset,' says Jayesh Ranjan, Special Chief Secretary Telangana, who played a behind-the-scenes role for the Miss World contest in Telangana. In an age of stagnant manufacturing sector, protectionist tariffs, the focus of Telangana on the service sector of tourism appears to be spot on. 'The Miss World contestants were taken to the sites of handicrafts production along with historic places in that region. Warangal, Laad Bazaar, and Pochampally have the Geographical Indications (GI) factor in common, GI can help in boosting tourism and also bring in a lot of rural entrepreneurship. New tourist circuits can be created to give a detour on how these crafts and products are made and also information on its tradition and culture linking places, products and people,' says Subhajit Saha, Founder, Resolute4IP, and GI practitioner. Buttressing Hyderabad and Telangana about its charms, on Saturday, well-known journalist Rajdeep Sardesai posted on X: 'Every time I visit Hyderabad, I come away with a distinct impression of it being India's truly future ready big metropolis that combines old world charm with new age energies... If I had any choice as to which city should be showcased as India's Olympic host in 2036, Hyderabad would be right on top.'

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store