MicroStrategy Rebrands to Strategy
MicroStrategy (MSTR) has changed its name to Strategy in a move to simplify its brand and reflect the focus of the company, it announced Wednesday.
Strategy's new logo includes the famous Bitcoin 'B', signaling the company's Bitcoin Treasury Strategy, and the name's new primary color is orange.
'This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal,' a press release stated.
MicroStrategy, founded by now-Executive Chairman Michael Saylor, was primarily a software and infrastructure company since its 1989 debut. In the past five years, however, it has gradually shifted to become primarily focused on the accumulation of bitcoin, with its operating software business only a small fraction of the company valuation.
Last year, the company began calling itself a Bitcoin Strategy Company.
Strategy is announcing fourth-quarter earnings results after the close on Wednesday, with analysts expecting the firm to report a net loss as it continues to hold off marking higher its bitcoin holdings.
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If you can handle a three-year holding window and an investment as small as $1,000, the odds are thus very favorable that demand will win out in your favor if you buy the coin. Let's explore why. A crypto treasury company is a publicly traded business that raises capital, buys a digital asset like XRP, and thereby offers its shareholders levered exposure to the underlying asset's price. This approach was first used by Strategy with Bitcoin, and now the same model is being attempted by a few enterprising companies with XRP. In late May, the solar power and storage business VivoPower pivoted to become the world's first XRP-focused treasury company, closing a $121 million private placement-funding round and then in early June specifically allocating $100 million to purchase XRP in an over-the-counter (OTC) deal. And it isn't alone in picking XRP as its treasury asset, at least not any more. 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If the answer is "close to zero," then the coin's critics can retain one of their arguments against buying it. On the other hand, if the treasurers are taking a large amount of supply off the table, it would be another argument in favor of buying and holding the coin. Ripple still controls about 36.5 billion XRP in escrow and, by design, unlocks about 1 billion tokens on the first day of each month. Historically, roughly 800 million of that haul are relocked, leaving a net 200 million XRP that can hit the market and boost supply and depress prices. So there's an inflationary element of XRP that is relatively minor in the big scheme of things. Compare that with VivoPower's initial $100 million purchasing goal for the asset. At today's XRP price of about $2.25, it can buy roughly 44 million XRP. In other words, a single new treasury entrant can sop up roughly 20% of a typical month's net supply increase. 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