MPTDC hotels' occupancy rate crosses 80% this Shravan
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Indore: Madhya Pradesh tourism department has reported around 12 per cent increase in hotel occupancy across Ujjain, Omkareshwar, and Maheshwar for July and Aug due to a surge in visitor footfall during Shravan.
The occupancy rate in the circuit surpassed 80% in July and Aug, showing a notable improvement from the previous year's figures.
Madhya Pradesh Tourism Development Corporation (MPTDC) stated that their hotels experienced near-complete occupancy due to substantial number of religious visitors during this period, with most properties in Ujjain getting sold out, particularly during weekends.
MPTDC Indore regional manager Ajay Shrivastava said, "July and Aug bookings are showing strong numbers, indicating increased interest in the spiritual circuit of Ujjain, Omkareshwar and Maheshwar.
Overall, there is a jump of around 12 per cent for July and Aug compared to the same period a year ago. Ujjain leads in booking numbers, largely due to the recently established Shri Mahakal Mahalok, which has emerged as a primary attraction for visitors.
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"The newly opened premium property in Ujjain is also experiencing encouraging bookings, underlining the area's appeal and the positive trend in religious tourism," Srivastava added.
According to a data released by the department, last year, MP received 13.41 crore tourists which was 19.6 per cent more than in 2023. Pilgrims also set records at religious sites, with 10.7 crore visitors. Ujjain led the way with 7.32 crore pilgrims, while Omkareshwar saw 24 lakh visitors.
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